In this episode of the Agency Builders podcast, Logan Lyles speaks with Linda Hafstad, partner and CEO of Ekte Media, about the evolution of their agency, the importance of foundational marketing strategies, and how to effectively navigate client conversations. Linda shares insights on operational shifts within the agency, building a lean team with freelancers, and maintaining a high client retention rate. The conversation also covers the significance of vetting and onboarding freelancers, managing expectations, and the importance of communication in agency-client relationships.
Takeaways
- Ekte Media evolved by focusing on foundational marketing strategies.
- Cutting services to two main offerings improved client results.
- Effective client conversations start with understanding their past experiences.
- A lean team model can lead to higher client retention rates.
- Vetting freelancers is crucial for maintaining quality and culture fit.
- Emergencies are expected, but so is communication from team members.
- Building relationships over cold outreach is key to agency growth.
- Project-based pricing can lead to more consistent revenue.
- Setting clear expectations helps avoid operational challenges.
- Continuous value delivery fosters long-term client relationships.
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