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September 15, 2025 • 41 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns.

Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netflix, the challenges and wins of scaling an agency, and how AI is shaping the future of advertising.

Beyond the business side, Anson opens up about his personal passions and what keeps him inspired outside of agency life.

This episode offers an inside look at the creativity, resilience, and forward-thinking approach that drive Battery’s success.

Tune in for a conversation on innovation, growth, and the future of creative advertising.

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