In this episode of the Agency Side Podcast, host Justin Levinson sits down with Chad Broude, co-founder and Chief Creative Officer of Highdive Advertising, to explore the journey of launching and scaling a successful independent agency.
Chad shares how Highdive went from a bold idea to producing standout campaigns—including work for the Super Bowl—and what it takes to build lasting client relationships. The conversation dives into the agency’s creative philosophy, the structure behind their success, and what sets the Chicago ad scene apart.
They also discuss the evolving role of AI in advertising, the challenges of growth and pitching in a competitive landscape, and the importance of hiring talent that truly understands consumer behavior. Beyond the agency world, Chad opens up about his personal passions and the work ethic that fuels both his life and leadership.
Tune in for a candid and inspiring look at creative leadership, agency culture, and the future of advertising. 🎧
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