🎧 In this episode of the Agency Side Podcast, host Justin Levinson interviews Joe Gagliese, CEO and co-founder of Viral Nation, one of the leading influencers in the marketing space.
Joe takes us through the journey of Viral Nation, from its humble beginnings to becoming a powerhouse in influencer marketing. He discusses the company's unique approach to creator partnerships, the value of transparency in client relationships, and the cutting-edge technologies they've developed to support both brands and creators.
The conversation dives into the evolution of influencer marketing, with a focus on data-driven decisions, the verticalization of creator representation, and the rigorous creator selection process that ensures brand alignment and reputation. Joe also shares insights on how the marketing landscape has shifted towards more data-savvy and informed strategies.
Beyond the business side, Joe opens up about his personal passions, including his love for farming and the importance of family.
Tune in for a fascinating conversation about growth strategies, innovation, and the future of influencer marketing.
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