AI Brand Perception: Managing the Algorithmic Gaze

Brands are increasingly concerned with how AI models perceive them, as these perceptions can influence AI-driven product recommendations. Companies are beginning to use tools to assess and potentially modify these AI perceptions, similar to search engine optimization. Initial findings suggest it may be possible to influence AI models by adjusting brand messaging and online presence. However, biases in AI models, such as favoring global brands or luxury items based on perceived income levels, raise concerns. Ultimately, brands must strive for consistency in their messaging to ensure AI understanding, as AI perception could significantly impact a brand's success.