This white paper by the World Economic Forum, in collaboration with Accenture, explores the transformative potential of Artificial Intelligence (AI) within the financial services industry. It examines the current AI landscape, including its implementation, value, risks, and challenges, while emphasizing the importance of responsible AI practices and addressing regulatory hurdles. The study draws insights from discussions with over 100 financial service executives worldwide, coupled with recent research on AI. It highlights AI's capability to drive efficiency, revenue growth, and enhance customer experiences, while also acknowledging potential negative impacts such as misinformation and workforce disruption. The report advocates for talent development, a flexible AI strategy, and the need for businesses to prioritize self-governance, cybersecurity, privacy and ethical considerations as AI evolves. Ultimately, the paper emphasizes the importance of collaboration between stakeholders to ensure AI is leveraged effectively and responsibly for broader economic benefits.
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