Author's Edge: the Go-to Marketing Podcast in Publishing
Clear, honest insight on publishing, platform growth, and becoming the kind of author people pay attention to. Each week, I break down what actually works in the book world—with unfiltered solo episodes and conversations with the people behind the scenes: literary agents, publishers, and bestselling authors… plus world-class marketers, business coaches, speaker mentors, and platform strategists.
Episodes
What if your book isn’t the brand… you are?
Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers.
From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. ...
Think you need more credentials or a polished pitch before you start speaking? Think again.
Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission.
This is your call to stop waiting, start showing up, and realiz...
What if your most valuable book marketing asset isn’t your manuscript but your audience?
Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget.
If you want to find your readers and ...
What if the only thing standing between you and massive author visibility was the belief that you're not ready yet?
Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podc...
Is your email list ready to help you launch your book… or are you waiting until you're "ready?"
A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list...
What makes a literary agent say “yes” to your book pitch in under 30 seconds?
Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes.
If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering you...
Your real life is your best marketing plan if you know how to use it.
Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork.
From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waiting, start marketing smart, and reframe success on your terms. If you’ve b...
What if your book doesn’t fly off the shelves just because it’s published?
Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling.
Whether you’ve just launched your first book or have a shelf ful...
What if your book launch isn’t over, it’s just getting started?
Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digi...
Is your LinkedIn profile helping you get published or quietly holding you back?
Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the ri...
Is the language on your website or email buttons quietly sabotaging your book sales?
Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or wr...
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger?
Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you thin...
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book.
Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how ...
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.
Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exa...
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone.
Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all ...
Want More Readers to Find Your Website? Start Here.
Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO.
You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without bre...
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants.
Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, ...
Is Your Author Website Helping or Hurting Your Discoverability?
If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you?
Allison Lane breaks it all down so you can make an informed decision and build a website that works for your...
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.
Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator...
Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.”
If you want to launch your book successfully and get the visibility it deserves, this episode is packed with must-know insights...
Popular Podcasts
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The latest news in 4 minutes updated every hour, every day.