AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50

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Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. 

Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best.

Tune in to learn how to market your book in a way that fits your strengths and lifestyle.

What You’ll Learn:

• How to hire the right virtual assistant and delegate like a pro.
• The AI tools that can handle tasks for you.
• Why short-form video is key for brand growth.
• Outdated marketing tactics that just don’t work anymore.

Resources Mentioned:

• Connect with Jen Lehner: https://jenlehner.com
• The Front Row Podcast for Entrepreneurs: https://jenlehner.com/podcast 
• Jen’s VA Hiring Program: https://www.jensprograms.com/work-with-me 
• App Sumo for business tools: https://appsumo.com/ 
• AI Tools Mentioned: Notebook LM, Google AI Studio, ChatGPT, Claude
• Recommended Books:
  • Mel Robbins' book “The Let Them Theory” A Life-Changing Tool That Millions of People Can't Stop Talking About: https://bookshop.org/a/55773/9781401971366 
  • A Gentleman in Moscow by Amor Towles: https://bookshop.org/a/55773/9780143110439
  • Table for Two by Amor Towles: https://bookshop.org/a/55773/9780593296370

Timestamps:

• [00:02:04] The biggest branding mistake most authors make.
• [00:07:43] Why you shouldn’t try to do everything yourself.
• [00:15:30] The easiest way to create 25 social media posts in one hour.
• [00:22:18] How AI tools can revolutionize your book marketing.
• [00:34:38] The once-popular marketing tactic that no longer works.

Don’t forget to share this episode with a fellow writer who could use some book marketing inspiration. Tune in now. https://www.youtube.com/watch?v=0tIfZmxchM0

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Episode Transcript

Jen (00:00):
The magic that you have been looking for is hiding

(00:04):
inside the work you have beenavoiding.

Allison (00:30):
Welcome back to the Author's Edge, where we're here
to help you make your journeyand your path and your quest as
an author exciting andinteresting and freaking fun
because it should be.
It should not feel like you areclimbing the mountain from the
bottom, scraping and begging anddigging'cause that really blows.

(00:52):
Instead, my job as your literarySherpa is to give you the tools
you need at the time and makethings easier.
If you have a question for me,you can go to this podcast
episode description.
At the very top it says.
Click and send me a text.
You can send me a question, acomment, a request.

(01:15):
You can ask for more dog picksbecause my trustee, co-host
Hazel is always with me.
She's my dog that is now, she'swaiting patiently for me to
complete this.
And I will answer your questionson my Thursday episodes, which
are always shorty episodes q anda to give you the solutions and

(01:37):
the answers you need.
Today, we're joined by JenLehner, who is a Digital Wonder
Kin.
She is a marketing strategistand a systems expert who has
transformed my personal effortafter I left corporate America
and didn't know how to create awebsite or even get paid.

(01:58):
She helped me transform mythinking so I could take care of
all those entrepreneurial thingsand still consider myself a
marketer for non-fiction authorsbook coach and help people get
their books into the world in abigger way.
Because the ripple effect youcan have is so much bigger than

(02:18):
you can actually even considerright now.
That's my job for you.
But Jen did that for me.
That's why I asked her to be myguest today to talk about how we
can streamline our efforts andbuild our brands and market
ourselves effectively.
So many authors find themselvessuddenly needing to navigate

(02:40):
social media and create contentand find someone to help them
build their website or create alogo, or a myriad of things.
Design a bookmark.
Please don't design your ownbookmark.
Nobody wants your bookmark.
But Jen is here to break it alldown for you and to give you all

(03:02):
the elements and resources youneed to make it easy.
So, if marketing yourself andyour book feels overwhelming,
yes, of course it does'causeyou're trying to do everything
yourself, but this episode isfor you.
Welcome, Jen Lehner to thepodcast.
Jen, I have been wanting to haveyou on this podcast for so long

(03:23):
because you're so genius and yougave me my start.
You helped me figure outeverything about setting things
up and making things easierbecause I was mired in all the
problems and the friction.
So, for people like me, who arefull-time doing something

(03:44):
awesome.
They're not usually starting outas entrepreneurs, but suddenly
they're thrust into establishinga brand presence or gag me with
a spoon, have to build theirplatform, which nobody
understands or likes.
What is a mistake burgeoningentrepreneurs who are aspiring

(04:04):
authors or even seasoned authorswhen it comes to making and
building their brand andmarketing themselves?

Jen (04:13):
There's few mistakes, but I would say that at the top of the
heap would be listening to toomany voices because there are
million ways to do it.
And then to do what, right?
It's like you could do all thethings.
You could just do one of thethings.
And so, gets it gets very veryoverwhelming.
Oh, I'm gonna do podcast.
I I need a webpage.

(04:33):
Page, I I need social media.
I i, and it overwhelming.
And if you're listening to fivedifferent guru arguing for their
thing, which is, you have tohave Pinterest, you have to have
a a website you have.
a, an online course.
It's very, and I I think earlyon in my career I I that I i,

(04:54):
getting, I was listening to alot of good, solid voices, but
it's just, I didn't need tolisten to them all at the same
time.
so So

Allison (05:03):
this.

Jen (05:03):
This is.
We're all playing the

Allison (05:05):
Smart

Jen (05:06):
Those of

Allison (05:06):
ones, smart

Jen (05:07):
playing the long

Allison (05:08):
game, right?
We're serious about this.

Jen (05:11):
and

Allison (05:11):
we're not just

Jen (05:12):
aiming to

Allison (05:12):
to be a flash.

Jen (05:13):
pan.
And

Allison (05:14):
And so if

Jen (05:14):
that

Allison (05:14):
that is true about you

Jen (05:16):
you

Allison (05:17):
the luxury being able

Jen (05:18):
to just.

Allison (05:19):
piece

Jen (05:19):
by

Allison (05:19):
Create this and look first at what are.

Jen (05:22):
levers to pull, I guess is and I think, so to answer your
question, the mistake would bethe opposite of that, doing a
million different things all atthe same time

Allison (05:31):
And listening to several.

Jen (05:33):
voices.

Allison (05:35):
Exactly.
It's exactly what I see usually.
When I'm working with someone,they're a full-time expert.
They're leading an HRorganization or they're, the
director of an emergency room ortheir.
Seeing patients all day long, orthey're teaching at the
university level, which meansthat their time is committed,

(06:00):
it's devoted.
They are not going to be takinga sabbatical and they're not
opening a business.
Although now that they have abook or they want to be writing
not scholarly works, they wannawrite a mass market book.
They're suddenly thrust intothis do I have to have a website

(06:20):
now I have to build my social,nobody's sharing my posts.
And it, that can be overwhelmingbecause I think they feel like
they're reading the menu at theCheesecake Factory.
Nobody reads the whole menu.
You know that there are athousand cheesecakes that you
can get.

(06:40):
You know you're gonna end upwith strawberry cheesecake just.
You don't need to read the rest,really.
No one reads the rest.
So when you know that, and youknow that even the, in the
people you work with in thefront row VIP group that I was a
part of, these women are doingwhat they do full time.

(07:06):
And also they need just a littlebit of help almost.
They need like helpful blindersof don't feel like you need to
build an entire sales funnel orlearn what a sales funnel is,
because marketing jargon canchoke a horse.
But you need to find a way to beexcited about the things that

(07:27):
you get excited about withoutgetting pugged down in.
Things that give you the hives.
Like for me, it's technology,the tech.

Jen (07:36):
at it though than you let on.

Allison (07:38):
I'm better than most of my clients, but I did delete my
own website twice by accident.
And then my virtual assistant,who you help me find, went in
and with a click of a button, itwas back.
I still don't know what she did.
I don't care.
That's the great thing about youhelping me find someone who was

(08:02):
not like me, who could be incharge of those things.
So yes, people get overwhelmedbecause they feel like they need
to learn all of the thingsbecause they're used to being an
expert in their field.
So they do know everything thateveryone who reports to them
knows they know how to doeverything.
'cause they're the big boss.

(08:22):
But when an author is suddenlyan author, but they're also a
speaker an educator leadingvoice in their industry.
They may not see themselves asentrepreneurs, but they are
because they will get paid forspeaking gigs.
And the first thing you sayoften is stop doing things by

(08:48):
yourself, especially when youknow that you are expanding.
Like you're expanding the rippleeffect that you are having in
the world.
You can't be answering everyemail.
You will need to establish some,funnel or filter of the things
that get you involved.
So tell me, why are you soexcited and so amazing to help

(09:12):
people who may not seethemselves as entrepreneurs, but
end up in that situation whothey need to grow.
It's so funny.

Jen (09:21):
As you were talking, I just thought, I've been talking about
this for years, but I suddenlythinking, first of all, I.
many people don't think twiceabout hiring a house cleaner
because We'd rather spend ourtime doing something else.
the house and we don't wannaclean the house.
many of us have that luxury Dodo.
who aren't rolling in cash.
They just have decided, this isjust not something I wanna do we

(09:43):
get our car serviced.
We extend it to someone else whoknows how to service our car.
We do not go and watch a bunchof online courses on how to fix
our carburetor.
So then

Allison (09:54):
That's true,

Jen (09:55):
earth do we think, as, you.
coming to this new venture thatof all, of putting all the
things together, the opt-ins,the lead magnets the email
sequences, The automatedreminders.
All of it.
Why Do we think we have to dothat?
I.
why.
It's because we think it doesn'tmake sense on paper, right?

(10:19):
I'm not making money from thisyet, so I need to just bootstrap
this.
But honestly it

Allison (10:25):
it really is one of these things where,

Jen (10:27):
you, we

Allison (10:28):
we need to hire someone else

Jen (10:30):
really sooner

Allison (10:31):
rather than because

Jen (10:32):
gonna get

Allison (10:32):
there faster

Jen (10:33):
and

Allison (10:34):
they're

Jen (10:34):
shorten the amount of time and they're gonna bring their
skills to the table

Allison (10:37):
that we

Jen (10:38):
could

Allison (10:39):
continue

Jen (10:39):
being the one

Allison (10:40):
the,

Jen (10:40):
from the stage.

Allison (10:42):
You.

Jen (10:43):
when you know there's

Allison (10:44):
There's all this other stuff.
The websites being created,

Jen (10:47):
are

Allison (10:47):
emails are being written, like all of that.

Jen (10:49):
or being

Allison (10:50):
being

Jen (10:50):
up.

Allison (10:50):
up.

Jen (10:51):
We get to be

Allison (10:52):
We get to be on stage, like talking about our,

Jen (10:54):
get to be on

Allison (10:55):
on stage

Jen (10:56):
telling

Allison (10:57):
people about our new online.

Jen (10:59):
coaching program, whatever it is.

Allison (11:01):
and

Jen (11:02):
really, that for me that's more than half the

Allison (11:04):
The

Jen (11:05):
is just

Allison (11:06):
just

Jen (11:06):
people to

Allison (11:07):
understand.

Jen (11:08):
no.
You don't have to wait untilyou're making six figures with
this venture in order to hiresomeone.
And there are ways to do itbecause there are ways, yeah.
It's not feasible for

Allison (11:17):
for a lot of people.
Spend

Jen (11:18):
an

Allison (11:18):
an hour,

Jen (11:19):
To

Allison (11:19):
someone

Jen (11:20):
for

Allison (11:20):
40 hours a

Jen (11:21):
I like, I get that, like I'm

Allison (11:23):
I'm.

Jen (11:23):
and go bankrupt.

Allison (11:24):
There are ways to

Jen (11:26):
Even if in the beginning it's just hiring someone off of
Fiverr or Upwork or a contractorto get some initial things set
up for you.
It's not a favorite way to doit, but I'm just saying it's an
affordable way.

Allison (11:38):
Again, just remember You're not, you take your car

Jen (11:42):
You

Allison (11:43):
you try

Jen (11:43):
your

Allison (11:44):
car

Jen (11:44):
yourself.

Allison (11:44):
something.
That even something do.
I don't even know.
I have no idea.

Jen (11:48):
so

Allison (11:49):
yeah, I do hear people say I can figure it out.
I know you can, But do you,because it looks simple.
But what looks simple?
Or easy to learn.
I'm doing air bunnies.
People is time consuming to doit well.
We know that Canva is attractiveand you can start to think, oh,

(12:13):
I could create my logo, butunless you know what a logo
that's good, looks like you aregoing to create some poo a poo
logo and it's not.
And you're gonna think I justused canvas template.
But then you changed the font tobe script because you like
cursive, but nobody can readcursive anymore.

(12:35):
And so you made a bad choice,but you don't know any better
because you don't do that.
'cause that's you, they make youthink that it's a good use of
your time.
But now you spent two hours whenyou could have been, I don't
know, taking a nap or

Jen (12:48):
but you

Allison (12:49):
speaking with a new client.

Jen (12:51):
Yeah, Canva's my favorite example because Canva makes us
all feel so creative

Allison (12:55):
And

Jen (12:56):
at

Allison (12:56):
at the end of a good

Jen (12:57):
canvas session of making a

Allison (12:58):
bunch

Jen (12:59):
little things, we

Allison (13:00):
we feel like we've gotten

Jen (13:01):
work done.

Allison (13:02):
and that's really that

Jen (13:03):
translates

Allison (13:04):
into so many other things.

Jen (13:06):
good friend Miriam Schulman talks about procrast the
learning, right?
Like we do that a lot as welland if we're being really
honest.

Allison (13:14):
Be.

Jen (13:15):
And if

Allison (13:15):
If we were being really smart, we

Jen (13:17):
we would

Allison (13:17):
would take those

Jen (13:19):
or

Allison (13:19):
three

Jen (13:20):
or

Allison (13:20):
four hours of busy work.

Jen (13:23):
and if we found someone else to do that for us.
'cause yeah, it's not aboutbeing capable.
Many of us are capable.
That was my biggest, for thefirst two years in business.

Allison (13:32):
I.

Jen (13:32):
because I am goba tech that.
It wouldn't make sense to hiresomeone, so I need to do this
all myself.
So my days were 80, 90% filledwith setting up webinar funnels
and sales funnels and all ofthat.
When really, if I would've usedthat time to create a really
compelling webinar or mysignature talk that I could then

(13:54):
reach out to the right people toget

Allison (13:56):
Get in their audience.

Jen (13:58):
Can

Allison (13:58):
Can you imagine how fast you would grow

Jen (14:00):
If

Allison (14:01):
if you really

Jen (14:01):
the

Allison (14:02):
the time, not necessarily trying to build

Jen (14:04):
your

Allison (14:05):
own

Jen (14:05):
audience

Allison (14:06):
audience

Jen (14:06):
all your brilliant social

Allison (14:07):
media

Jen (14:08):
but to figure

Allison (14:09):
out.

Jen (14:09):
are the right people that I need to connect with my
brilliant signature talk to getin front of their existing
audience of people who are theexact right

Allison (14:20):
People

Jen (14:20):
To

Allison (14:21):
to buy my book,

Jen (14:22):
my

Allison (14:22):
my name.

Jen (14:23):
That is

Allison (14:23):
is a much better use of our time

Jen (14:26):
than starting

Allison (14:27):
here at the bottom of the mountain,

Jen (14:29):
Little brick by Brick.
Yes.

Allison (14:31):
our way to the top thinking I can do it, but, and
also I don't wanna ask peoplefor help because I don't want
them to think that I don't knowhow to do it, which is another
thing.

Jen (14:43):
Yeah, but they're

Allison (14:43):
They're

Jen (14:44):
hiring

Allison (14:44):
you.

Jen (14:45):
with you because you make brilliant websites.

Allison (14:47):
They're right.
Unless you're a website.

Jen (14:49):
and that is that brings, puts food on the table.
But otherwise, No, the surgeonor the person who's in charge of
the emergency room, that is yourclient, that person, nobody's
coming to them because they knowhow to build a beautiful
website.

Allison (15:02):
Or, and so they, they do get in their own way because
they're so used to beingcapable.

Jen (15:07):
Sure.

Allison (15:08):
sometimes being capable is knowing what needs to be done
and realizing it's not a gooduse of your time to be doing it
because only you can do thethings that people want from you
and all the other stuff.

Jen (15:22):
Yes.

Allison (15:23):
Put in a bucket.

Jen (15:25):
yes.
And I would

Allison (15:26):
I would.

Jen (15:26):
combined with adopting the

Allison (15:29):
The mantra.

Jen (15:30):
really like really.
Believing the

Allison (15:33):
The mantra.

Jen (15:34):
that is done is better than perfect.
like the sooner everyone canembrace that, the happier we all
are.

Allison (15:41):
Yep.
One of the probably the topthree laments that I hear is
social media is so overwhelming,which is, or translated into, I
don't know what to post.
I can't post this often.
people don't know aboutschedulers and if they have a

(16:04):
book that's coming out, theydon't know what to post when you
can.
don't hire your next doorneighbor's, niece for the love
of Pete and all that's holy.
That's not a good idea.
But you can hire someonestrategically that you find on
Fiverr or a virtual assistant.
before I ask this question justso I can reference your Find a

(16:27):
VA program, which is how I foundyou listening to a podcast.
Just describe that for a second.

Jen (16:35):
What I do.

Allison (16:36):
Yes.

Jen (16:36):
help people find their perfect match, virtual
assistant, and it's a programthat when I say perfect match
virtual assistant, I'm referringto a person who's going to be in

Allison (16:46):
In your business

Jen (16:46):
for years,

Allison (16:48):
right?
For a long time.
Not a fly by night

Jen (16:51):
or the

Allison (16:51):
contractor or the kind of person that you would find
project based,

Jen (16:54):
on Fiverr or Upwork.

Allison (16:56):
But anybody who's.

Jen (16:57):
before it's just not.
That's simple, right?
We all know that have beenthrough the process of spending
all that time and effort andaggravation, interviewing,
thinking we just found the mostperfect person only to find out
after they're hired that they'renot what we thought they were.
But we keep them because wespent all that time and money
and effort in hiring them andthen training them and then and

(17:18):
it's just a vicious cycle.
And then people throw theirhands up and they say I might as
well this myself because this isa nightmare.
So

Allison (17:26):
my, my,

Jen (17:26):
virtual assistant has been with

Allison (17:27):
with me for nine years

Jen (17:29):
and

Allison (17:29):
and I have many people who.

Jen (17:31):
through this program who are with their virtual
assistants since the programbegan because there is really a
process that is the right way todo it from screening.

Allison (17:41):
And then, I would say like

Jen (17:42):
the

Allison (17:42):
the

Jen (17:42):
cornerstone of the

Allison (17:43):
the program that

Jen (17:44):
that

Allison (17:44):
differentiate from

Jen (17:45):
is

Allison (17:46):
is that

Jen (17:46):
we

Allison (17:46):
we do this

Jen (17:47):
called it's a paid.

Allison (17:49):
trial.

Jen (17:49):
and you might have several people going through this paid
trial week, and we show you howto set that up in advance and
replicate it so that basically,'cause you can have a brilliant
interview, they could havewonderful rec

Allison (18:00):
Recommendations

Jen (18:01):
A gorgeous

Allison (18:02):
portfolio,

Jen (18:03):
they

Allison (18:03):
they show up.

Jen (18:04):
who are you?

Allison (18:04):
come

Jen (18:05):
This is what we wanna make sure that never happens

Allison (18:08):
and

Jen (18:08):
you find people with the right skills.
the right vibe, the

Allison (18:15):
skills.

Jen (18:15):
to work with you, because the hard skills aren't
everything.
So that's it in a nutshell.

Allison (18:20):
Thank you for that.
And for those of you who aresaying like, oh, raise my hand
for that.
'cause everyone has had somekind of help at some point.
But what's really nice aboutyour program is that you're not
babysitting someone.
They are self-starters.
And you teach people like me howto manage and have a
relationship with someone who'snot sitting in the same room as

(18:43):
you

Jen (18:44):
are they not sitting in the same room as you, what I forgot
to mention is that now my systemwill work no matter where you
hire your va, but most of theVAs come through my program are
in the Philippines.

Allison (18:58):
And.

Jen (18:59):
is because number one, we're leveraging the exchange
rate.
But this is not about findingthe cheapest labor.
This is about empowering them asyou grow as well.
So they grow while you grow.
And I give you

Allison (19:11):
Sort

Jen (19:11):
of, manageable sustainable ways to surprise and delight
them and reward them

Allison (19:17):
beyond

Jen (19:17):
raising their salary.

Allison (19:19):
profit sharing model.

Jen (19:19):
There's all sort, all

Allison (19:20):
All sort

Jen (19:21):
things you can do, but starting at a

Allison (19:23):
a

Jen (19:24):
low rate and then maybe getting up to about.
Let's just say a low ratebecause I don't know when this
is gonna air, and this

Allison (19:30):
yeah.

Jen (19:31):
a lot, but I'm gonna say it's just, a much lower rate
than you would pay in the US 25,50, a hundred US dollars an

Allison (19:37):
An hour,

Jen (19:37):
which then

Allison (19:38):
then gives you

Jen (19:39):
chunk of time,

Allison (19:40):
right.

Jen (19:41):
you could have someone 10 hours a week at a low rate or 20
or 40 hours a week, and thenthat's really gonna give you
some momentum and some growth.
English is pretty much theirfirst language.
Everybody who you're gonna beinterviewing has a minimum of a
bachelor's degree.
Many folks have advanceddegrees, so I lived there for
three years.

(20:01):
Like I said my, my team is, Ihave several people on my team
who've been with me for yearsand my head VA has been with me
for nine years.
And I just, I'm very much inlove with this model.

Allison (20:12):
I am a total disciple and I dig it and my VA now is in
the Philippines and I love herand she's a mom she gets some
poo done.
She really does.

Jen (20:24):
That's.

Allison (20:25):
And even she has an assistant.
she has other clients, but Ilike that she is growing.
But my point coming back to whatcan an author do?
The first thing that you wannado when you're struggling with,
what do I put on social?
Is have someone not your spouseand not your sister'cause she's

(20:46):
not gonna read your book.
Sorry.
Is have your virtual assistantpull some power quotes from each
of your chapters.
You don't have to do that, justhave her do it.
Put it in an Excel spreadsheet.
You eyeball it for two minutes,and then she can create quote

(21:07):
cards using Canva, using thebulk create functionality in
Canva, and she can create 25quote cards that she'll schedule
for you in the scheduler thatyou purchase on App Sumo.
So I'm throwing you a lot ofapps, but I'm gonna put all of

(21:28):
these in the show notes.
And then you've got at least onepost a week for half the year,
and that's just one step thatcould be taken care of inside of
two whole hours, let's say.
And that's just one.
Thank Jen.
You have such a great list ofall the tasks that you could

(21:51):
outsource to a virtualassistant.
And do you still provide that onyour site?
Okay, I'm gonna make sure thatwe put that in the show notes
'cause it is genius.
I use it all the time in caseyou're thinking.

Jen (22:05):
case you were gonna quiz me.
Yeah.

Allison (22:07):
I'm not gonna quiz you, but there's so much, not just on
social, but social is usuallythe number one thing of I don't
have time to be posting onsocial.
There are a ton of optionsincluding managing your email
and responding to people on yourbehalf once your website is
live.
Once you start with thefoundational, easy Pickens, then

(22:32):
what I hear you talking about isincorporating smart use of AI in
your business.
So what's one big shift you'veseen recently in how people use
AI

Jen (22:48):
Oh my

Allison (22:48):
really scale?

Jen (22:49):
I'm

Allison (22:50):
I just,

Jen (22:50):
I could just talk about it honestly for

Allison (22:52):
I know me too.

Jen (22:53):
It's

Allison (22:54):
It,

Jen (22:54):
it's really is unbelievable.
We are

Allison (22:56):
we're living in times

Jen (22:57):
times and

Allison (22:58):
and,

Jen (22:58):
Is, it's,

Allison (23:00):
only

Jen (23:00):
scratching the

Allison (23:01):
surface.

Jen (23:01):
But I

Allison (23:02):
I would say, some of things that are really amazing

Jen (23:05):
are, is

Allison (23:06):
our ability to now

Jen (23:09):
dig into all of the.

Allison (23:12):
the.

Jen (23:12):
Golden data that we have from people that we've worked
with over the years.
So you know, whether people areanswering questions when they
join our Facebook groups orthey're filling out

Allison (23:22):
Out client surveys,

Jen (23:23):
whatever.

Allison (23:24):
We can now

Jen (23:25):
analyze

Allison (23:26):
that information and extract things from that
information that

Jen (23:30):
Would

Allison (23:30):
take

Jen (23:31):
10

Allison (23:31):
people

Jen (23:31):
a

Allison (23:32):
a year to give us back the information

Jen (23:34):
after we

Allison (23:35):
we launch all the data to help us

Jen (23:37):
form our

Allison (23:38):
next offer,

Jen (23:38):
or

Allison (23:39):
whatever.

Jen (23:39):
Obviously content creation when done well.

Allison (23:43):
And then my favorite thing is create.

Jen (23:44):
I'm

Allison (23:45):
I'm telling everybody to do is to create knowledge
base and you

Jen (23:47):
And you can

Allison (23:48):
can do this

Jen (23:49):
GPT

Allison (23:50):
now has project,

Jen (23:51):
There

Allison (23:52):
is

Jen (23:52):
notebook.
LM is my, one of my veryfavorite large language models
right now.
It's free, it's owned by Google,just type in notebook, lm so
let's just use that as anexample.
So Notebook, lm it's just you,there's all these notebooks,

Allison (24:06):
Right

Jen (24:07):
you could go in and dump.
It allows you to put in YouTubelinks, audio PDFs, just copied
and pasted texts,

Allison (24:17):
Google Drive files,

Jen (24:19):
Google slides, everything.

Allison (24:21):
Okay.

Jen (24:21):
That's the

Allison (24:22):
the one that you

Jen (24:23):
seen

Allison (24:23):
demo.

Jen (24:24):
where Saturday Night Live did a hilarious skit about it,
where it creates this podcast oftwo people talking about
whatever content you put inthere.
And it's not really two people,but it might as well be two
people.
It's a man and a woman, and theyeven interrupt each other.
It's crazy.
And you can

Allison (24:39):
Raise your hand and ask a question while they're talking
about whatever it's, you wannatalk about

Jen (24:44):
as if

Allison (24:44):
if you're a caller to your radio show and say, wait,
could you elaborate more on thisor that?

Jen (24:50):
I don't,

Allison (24:50):
I don't wanna go too.

Jen (24:51):
on a

Allison (24:51):
We'll definitely put notebook, LM in the show notes.

Jen (24:54):
what I want you to

Allison (24:55):
know.

Jen (24:55):
you could

Allison (24:56):
Do this.

Jen (24:57):
and you could do it in all the others.

Allison (24:58):
Much now

Jen (24:58):
Claude has folders.
You

Allison (25:02):
put in all of your stuff.

Jen (25:03):
Okay?

Allison (25:04):
Okay?
So you put in all of your,

Jen (25:06):
episodes,

Allison (25:06):
all your

Jen (25:07):
posts, all of your

Allison (25:09):
content.

Jen (25:10):
all the chapters of your book.
It will stay inside of Google,it won't train the model the way
chat, GPT will, okay?
I'm not gonna sit here say thatit's a hundred percent lockdown,
secure, or

Allison (25:21):
Or anything like that.

Jen (25:22):
The

Allison (25:22):
the way that they're set up.

Jen (25:24):
training the model.

Allison (25:25):
Okay.

Jen (25:25):
And

Allison (25:26):
And so now what this means is that

Jen (25:28):
you

Allison (25:28):
you,

Jen (25:29):
in, so let's take the podcast episode.
So you put in 50 of your PO lastpodcast episodes, and then you
go in and there's a milliondifferent things you can do.
I want to do a series that is aroundup of

Allison (25:44):
of all the quotes

Jen (25:45):
that about websites,

Allison (25:48):
website building,

Jen (25:49):
I wanna do an episode that is just pulls the best about

Allison (25:52):
website building,

Jen (25:53):
from

Allison (25:54):
all

Jen (25:54):
episodes.
It would

Allison (25:55):
take me.

Jen (25:55):
10 years,

Allison (25:56):
yeah, it would take all the cutting and pasting and
editing pieces and then puttingthem back together.

Jen (26:02):
It can find it synthesizes information, so it finds gaps in
your own logic and your ownreasoning and all of that.

Allison (26:09):
So you can say

Jen (26:11):
here's another one.

Allison (26:12):
so one of the first things you'll do

Jen (26:14):
if

Allison (26:14):
if you follow my instruction,

Jen (26:16):
when you

Allison (26:16):
you have assistant

Jen (26:17):
create simple.
Your VA will create simple SOPs,

Allison (26:22):
operating

Jen (26:24):
Checklist, if you will, of

Allison (26:26):
basic operat.

Jen (26:27):
in your business.
Once you have a little libraryof those, and by the way, takes
no time at all,

Allison (26:33):
So

Jen (26:33):
so you have a little

Allison (26:34):
you have library.

Jen (26:35):
you're

Allison (26:35):
You're gonna upload

Jen (26:36):
all of

Allison (26:37):
of your

Jen (26:37):
SOPs

Allison (26:38):
SOPs into one of these knowledge base.

Jen (26:40):
Now you

Allison (26:42):
you can ask questions like how to do,

Jen (26:44):
how

Allison (26:45):
how to

Jen (26:46):
publish one of

Allison (26:47):
one's.

Jen (26:48):
right?
So it will give me step by step,it'll just spit it out for me.

Allison (26:51):
Also

Jen (26:51):
do

Allison (26:52):
is say

Jen (26:53):
oh, I had a

Allison (26:53):
list questions,

Jen (26:54):
in front of me, but

Allison (26:55):
but you can ask things like,

Jen (26:57):
look at

Allison (26:57):
at all of my SOPs and tell me where I'm missing
opportunities for automation

Jen (27:04):
And it will tell me let

Allison (27:05):
know.

Jen (27:06):
Where you see gaps in my systems, it will tell me.
So it's just, my lord, I couldjust go on forever.

Allison (27:13):
One of the things I've been wanting to do, and maybe
I'll do this with Notebook LM,is take pictures, screenshots of
my schedule for the last twomonths, and have AI tell me how
to better use my time.

Jen (27:28):
Oh

Allison (27:28):
Yeah, you could also

Jen (27:29):
open

Allison (27:30):
up Google AI Studio and

Jen (27:32):
on the left of the screen it says

Allison (27:34):
like something like live streaming.

Jen (27:36):
It's not what it means, but the word live in stream is there
and you click on that andimmediately.
It's seeing whatever you'relooking at on your screen.

Allison (27:47):
Really.

Jen (27:48):
you could just scroll through.
You could just go open up yourGoogle calendar and start
talking.
It's like having the guy or themy, my voice is a guy like
sitting

Allison (27:57):
Beside you,

Jen (27:58):
looking at your

Allison (27:59):
at your,

Jen (27:59):
with you.
It's incredible.
And then on

Allison (28:03):
on that same note

Jen (28:04):
now you have your own internal IT

Allison (28:06):
department.

Jen (28:07):
because if I go into Zapier and I'm trying to create a zap,
inevitably, and for those whodon't know what that is, it's an
automation software that allowsyou to connect things together.
When you run a news app, moreoften than not there's

Allison (28:19):
Usually,

Jen (28:20):
a little tangle of some sort.

Allison (28:22):
and because it's a multistep process that can be
really consuming trying tofigure it out.

Jen (28:27):
just

Allison (28:28):
just go

Jen (28:28):
AI Studio, let it see what

Allison (28:30):
what you're saying and talk to in real time.
Uh, Hey, look, I

Jen (28:33):
caught up

Allison (28:34):
up here.
What you.

Jen (28:35):
problem is?
and they're all, you know what'sso interesting to me who

Allison (28:39):
Reports on

Jen (28:41):
every

Allison (28:41):
every day and

Jen (28:42):
is

Allison (28:43):
really

Jen (28:43):
this

Allison (28:44):
very closely

Jen (28:44):
is

Allison (28:45):
is that they're all starting to do the same thing,

Jen (28:48):
So

Allison (28:49):
have capability.

Jen (28:50):
all

Allison (28:50):
They're that direction.

Jen (28:52):
And the stuff that they're doing is just mind blowing.

Allison (28:55):
And the great thing for people who have books coming
out, or they want to expandtheir career and think bigger
about where they're going,especially when you hit a point
where you're the top of yourgame and you think I still have
20 or 30 years left of working.
I'm not done yet, but I'm at thetop of this peak.
You have to be the one toimagine what your next step is

(29:16):
because your head of HR is also.
Tapped out in terms of what theorg structure is, whether you're
professor or you are chief ofstaff, or you are the director
of an er.
I'm just thinking of all myclients at you have a globally
renowned podcast, like you arethe tippy top of the tippy top

(29:37):
already, but you are still,we're all.
Wired to be wanting to grow andbe challenged and do the next
thing, right?
Otherwise, we get bored.
I get bored.
So you have to figure out whatyour next step is, and you don't
wanna get mired in learning howto be a website developer.
Whoa, yuck.

(29:57):
Unless that's your jam, whichmore power to you.
But I don't think it is becauseyou are uncovering deception in
marketing practices like myclient Dr.
Mara Einstein, whose book Wigjust came out.
She doesn't have time to besetting up her own site and
doing all the things.
and I tell all of my clientsthis, do not put your entire

(30:19):
manuscript into chat GPT becauseit does become part of the world
knowledge and that's not what wewant.
That's, you still own that, sodon't do that.
But if Notebook LM is hasboundaries, then maybe that's a
way to go, or at least a VAcould be helping you.
There are all kinds of optionsthat don't require your time,
that still make your rippleeffect bigger object.

Jen (30:44):
out.
Your author, people are gonnalove this.
So like you can take an entirePDF of a book and you can make
it's really easy

Allison (30:52):
To

Jen (30:52):
you

Allison (30:52):
just Google how to make a Kindle book pdf.

Jen (30:55):
and

Allison (30:56):
there's also three

Jen (30:57):
PDFs of

Allison (30:58):
of books

Jen (30:58):
over the internet.

Allison (30:59):
and you can upload a

Jen (31:01):
PDF of a book that would be

Allison (31:02):
Be Relevant

Jen (31:03):
to your

Allison (31:04):
own research

Jen (31:05):
into a Google

Allison (31:06):
book.

Jen (31:07):
And you could just say

Allison (31:08):
Say What parts.

Jen (31:09):
book or pull quotes from this book that have to do with
what was the thing?
You and I

Allison (31:14):
I talked about

Jen (31:14):
long time ago.

Allison (31:16):
it was a great migration.

Jen (31:17):
Right?
Of workers leaving the

Allison (31:19):
The work,

Jen (31:20):
and working from

Allison (31:21):
great resignation.

Jen (31:22):
Resignation.

Allison (31:23):
Yeah.

Jen (31:24):
Yeah,

Allison (31:25):
So

Jen (31:25):
what

Allison (31:26):
I, oh my gosh,

Jen (31:27):
I could just put in four books that I know covered it at
some point, but I

Allison (31:32):
I

Jen (31:32):
to

Allison (31:33):
elaborate on something.

Jen (31:34):
find quotes from other authors or whatever.

Allison (31:36):
They're right there.

Jen (31:38):
and the deep research

Allison (31:40):
that so many of the

Jen (31:41):
platforms

Allison (31:43):
are the AI platform offering right now.

Jen (31:45):
are.

Allison (31:46):
I keep saying in,

Jen (31:47):
don't know what other word to say.
Jaw

Allison (31:48):
It is incredible, but also you don't have to become a
Jen Lehner level expert inusage.
You can do just the two or threesteps that we've discussed today
and still save yourself a monthbecause no one is putting their

(32:08):
life on hold to just do this.
we're all finding little shardsof time.
And so you really, no one has achunk of two hours to really dig
in and figure it out.
That's why this podcast existsto help you leapfrog over doing
that and to take the few stepsthat we are talking about.

(32:31):
Yeah, and the other thing

Jen (32:32):
and the other thing to

Allison (32:33):
to keep in mind, I'm glad you said that.
The other thing to keep in mindand why this is different than
any other sort of like

Jen (32:38):
tech

Allison (32:38):
breakthrough in the past is that first of all,

Jen (32:41):
Those of

Allison (32:42):
of us a certain age

Jen (32:43):
are

Allison (32:44):
are actually

Jen (32:45):
we benefit, and here's why.
Like to your point when you'relike, you don't want, SU's high
school, son to come into yoursocial

Allison (32:51):
Media,

Jen (32:51):
Yeah, they know their

Allison (32:52):
Way around and everything.
Know how to do

Jen (32:55):
a cute selfie.
But the

Allison (32:57):
what they lack in

Jen (32:58):
life

Allison (32:58):
experience, context,

Jen (33:00):
strategy communication skills, right?
Like by a certain age we'velearned some stuff.
And the beauty of all these AItools, they're called LLMs,
which means large languagemodel.
And what that means is that they

Allison (33:13):
Operate

Jen (33:14):
human

Allison (33:14):
language

Jen (33:15):
we

Allison (33:15):
we don't have to come up.

Jen (33:17):
we

Allison (33:17):
We don't have to know how to do anything, and you
don't need

Jen (33:19):
a

Allison (33:20):
a prompt engineer and you don't have to buy.

Jen (33:22):
When you

Allison (33:23):
you see these ads for like prompts and

Jen (33:25):
you

Allison (33:26):
you ask,

Jen (33:26):
just

Allison (33:27):
go,

Jen (33:27):
your, whatever

Allison (33:29):
you

Jen (33:29):
pick any of'em,

Allison (33:30):
okay?
They're all great.

Jen (33:31):
And

Allison (33:31):
Just type in,

Jen (33:33):
I

Allison (33:33):
I

Jen (33:34):
need

Allison (33:34):
to

Jen (33:37):
I don't know.
I

Allison (33:38):
build a content plan for six months.

Jen (33:41):
you.
Perfect.
I need to build a content planfor six months.

Allison (33:45):
My

Jen (33:46):
What are the best

Allison (33:47):
prompts.

Jen (33:48):
to use with you to come up with the best roadmap?
then will tell you, and you justare gonna have a dialogue back
and forth.
And by the way, you can

Allison (34:00):
Can do it.

Jen (34:00):
You

Allison (34:01):
You don't have to do

Jen (34:01):
all

Allison (34:02):
all, have

Jen (34:02):
dictation features

Allison (34:03):
features at this point.

Jen (34:04):
And

Allison (34:05):
which is great.
You can do it while you'rewalking the dog.
Anytime we can do double duty,you can do it while you're
folding the clothes orseparating your son's sweatpants
from your husband's sweatpants.
And now that they are the sameheight, it is impossible.
I'm just speaking for myself.

Jen (34:23):
Yes.
Mabel's labels we have, we buy

Allison (34:25):
Oh, sweet mother.
That's helpful.
And they're all, everything isblack.
No, this is charcoal.
Like it's still black.
I can't see it.
So yeah, this is all optionalaction that you can decide to do
one thing.
If you're gonna do one thing,choose just one.

(34:48):
Of these LLMs to put on yourphone so that you can talk to it
while you're doing somethingelse, even while you're driving
carpool.
Dropping your daughter off atbasketball practice again, I'm
speaking for myself.
She has seven practices a weekand it's a lot when you're on
three stupid teams.
Not stupid.

(35:09):
Yeah.
Oh, and also lacrosse.
And also soccer'cause shedoesn't need to also get
straight A's too.
And sleep?
No, she's a good kid.
She just is, has FOMO sports,fomo.
But at least I can use that timeto be creating a schedule for
the people I'm asking to be onmy podcast.

(35:31):
And it's not me like plugging inmy laptop to my, the car fob
thing.
I'm using the time in a waythat's making technology use
work for me.
Now, Jen, what is a common mythPeople believe about marketing,
especially when it comes tosocial media and their own

(35:58):
thought leadership.
And why is that myth misleading?
this is not a trick question.
I'm just I think that peoplebelieve these urban legends.

Jen (36:08):
Yeah, no, there's a couple, one one though, I don't know how

Allison (36:13):
How much,

Jen (36:13):
a myth it is with your folk folks,

Allison (36:15):
because I know these publishing houses

Jen (36:17):
do

Allison (36:17):
do wanna see.
Right.
But I,

Jen (36:20):
for most people, the myth is that you do have to have a
huge following in order to seeany sort of thing happen.
Have not, everybody needsmillions of people to have a
sustainable business like that.
It's more important that what

Allison (36:36):
What you're

Jen (36:37):
on

Allison (36:37):
social media

Jen (36:38):
Is something

Allison (36:40):
that,

Jen (36:41):
somebody's interested in, right?

Allison (36:43):
it doesn't have to be everybody that's interested

Jen (36:45):
just needs to be,

Allison (36:46):
you

Jen (36:46):
The

Allison (36:47):
people.
And so I think it's very disco.

Jen (36:50):
when we go on a social channel and we see someone who,
what we're really saying toourselves is I'm way smarter
than that person, and my

Allison (36:57):
I think is way better than their,

Jen (37:00):
Why do

Allison (37:01):
do they?
Why do they have?

Jen (37:02):
gazillion followers and nobody, it's crickets over here
on my page.
But

Allison (37:06):
Here's the.

Jen (37:07):
that is great news for everybody right now.
Love Facebook or hate it, lovemeta Instagram, love it or hate
it.
Here's the fact of the waythings are operating now.
And this is a huge benefit and

Allison (37:19):
Good news,

Jen (37:19):
for all of us, is that the

Allison (37:22):
the social networks, we publish

Jen (37:24):
out

Allison (37:24):
your content

Jen (37:26):
to.
they, the

Allison (37:28):
the people they think are your audience.

Jen (37:29):
and

Allison (37:30):
And believe me, they know us better unfortunately

Jen (37:32):
than

Allison (37:32):
than we know ourselves.
The amount of data

Jen (37:34):
They have on us from

Allison (37:35):
these years

Jen (37:36):
of us interacting with

Allison (37:37):
with.

Jen (37:38):
Is pretty precise, which is why you're seeing, ads you like,
et cetera.
They're gonna push your content,your organic free content to the

Allison (37:46):
The people

Jen (37:47):
need to see it, to the people who they

Allison (37:48):
they think is your audience

Jen (37:50):
And the

Allison (37:51):
playing

Jen (37:51):
has

Allison (37:52):
has

Jen (37:52):
all over again, like it

Allison (37:54):
it

Jen (37:54):
2009.
It really, there's a great

Allison (37:57):
opportunity.

Jen (37:58):
But the one thing we can't escape is that the content that
we put out there, if we wannasee lift from that, the content
does need to

Allison (38:07):
To be

Jen (38:08):
good.

Allison (38:09):
You

Jen (38:09):
It needs to

Allison (38:10):
It needs to be good.
when we say good, we meancompelling, provocative,
surprising.
It can't be something thateverybody has heard a thousand
times and believes becausepeople don't stop for the
expected.
They're like, yeah why did youeven bother saying it?
'cause everybody knows that.

Jen (38:28):
But more good news is that it doesn't have to be polished.
In fact, the less polished thebetter.
If you're wearing your

Allison (38:34):
Sweatpants.

Jen (38:35):
having a chat, on the which I know isn't for everybody, but
I'm just saying it doesn't haveto be, the lighting doesn't have
to be great.
It's just, it's more casual thanit's ever been.
But little things, I saw aLinkedIn expert who's coming on
my show soon, talk about postinga poll on LinkedIn once a week.
And never had so much action onLinkedIn.

(38:55):
LinkedIn is my worst, like Inever can

Allison (38:58):
Oh, I love LinkedIn.

Jen (38:59):
you should, and that's where your people are.
mine goes back to a mistakeyears ago that I just haven't
been able to recover from.
Not because I posted like anaked picture or anything but
because back when I firststarted, which is in the very
beginning, LinkedIn used toprompt us to export our whole
contact list from your phone.
It was just as much as clickingone button.

(39:20):
one button and next thing youknow, I connected with everybody
in my phone, became a LinkedInconnection, and that would be
like the cable guy, the plumberthe movie hotline number, like
when that was a thing random.
And now of course if you have alarge number of Contacts and
zero

Allison (39:38):
Engagement.

Jen (39:39):
them, it really looks bad for your channel.
So I really think it's been hardto recover from that,

Allison (39:44):
The cable guy is not interested in your content.

Jen (39:47):
Yeah,

Allison (39:47):
nice.

Jen (39:48):
that.
Darn it.
And so the but I've been postinga poll once a week and yeah, I'm
getting a lot of engagement,

Allison (39:55):
Yeah.

Jen (39:56):
I don't know if I,

Allison (39:57):
I dunno if I really,

Jen (39:59):
if that really addressed the myth, but that you were
looking for but.

Allison (40:03):
Well, I think it is helpful to hear that perspective
for sure.
Let me ask you this, since we'retelling people what not to do as
well, don't import your phonecontext, but since everything is
changing, what's a once popularmarketing or branding tactic
that doesn't work anymore?

Jen (40:20):
Honestly, just pumping

Allison (40:24):
Out the,

Jen (40:24):
graphic memes just.

Allison (40:27):
you know that to be enough and

Jen (40:29):
and it really doesn't work anymore.
Just too much competition forreally compelling content.
I still love a good quote and Ithink most people

Allison (40:38):
do

Jen (40:38):
but we have to mix it up with other content.
I think that the

Allison (40:43):
32nd video.

Jen (40:44):
video is here to stay for a while.

Allison (40:46):
Yeah,

Jen (40:46):
mean, we have to do the Macarena.
Although I would like to see youdo the Macarena Allison.

Allison (40:51):
I will consider it.

Jen (40:52):
Okay.
That's not what that means.
But I think, from just lookingat my own client's stuff that
they're posting, in fact, I justmessaged one of my clients the
other day and I was like, you'regonna have to, you need to up
your game because particularlyfor this

Allison (41:07):
Client Based on what she does

Jen (41:10):
Her stuff is

Allison (41:11):
intrinsically.

Jen (41:12):
and not everybody is lucky like that, like where you could
just snap a picture and it'sjust interesting based on what
you do.
I think it gets harder as youget deeper into the information
product thought leadershipspace, because we have words, we
have ideas, we're not, we don'tFactory, you

Allison (41:30):
right.
although that would be fun tosee video of,

Jen (41:33):
Yeah.

Allison (41:34):
what I would hope people do is stop posting quotes
from someone else that inspiredthem.
We know you like Gandhi's quote,but it's not interesting and we
know that it spoke to yourheart, but I could give a po I
wanna hear what you have to saynot who inspired you.
that's one thing that just putsme to sleep is when someone

(41:57):
says, I really wanna quote thisperson but nobody's following
you so that you can quotesomebody else it really gets in
the way.
You are taking away theirdecision.
You're essentially telling themthat they were wrong for
following you.
'cause they're there for you andyou're saying, oh, I'm not that
important, but listen to thisother person.

(42:17):
That's not that helpful.
And you're telling them thatthey made a poor decision and
that's not really what you meanto do.
So let me pivot because I wannahear what you are reading.
You have given me such good bookrecommendations.
What's a book you love rightnow?

Jen (42:37):
I am

Allison (42:38):
I'm reading

Jen (42:38):
fiction

Allison (42:39):
right now.

Jen (42:39):
now.
Do you

Allison (42:40):
Yes, I love it.

Jen (42:41):
Okay.

Allison (42:42):
Short stories about a guy who wrote

Jen (42:43):
a

Allison (42:43):
a gentleman in Moscow.
Okay.

Jen (42:46):
What's his name?
I have my phone turned off, so Icannot remember the name of it.
But before that I wrote a

Allison (42:53):
A gentleman in Moscow.
Say it again.
It's historical fiction.

Jen (42:56):
Yeah.

Allison (42:57):
Yeah.
But

Jen (42:58):
It's his

Allison (42:58):
it's a short story, but a dinner for two, I think is
what it's called.

Jen (43:02):
Table.
It's good

Allison (43:03):
It's good so far,

Jen (43:03):
but I

Allison (43:04):
but I.

Jen (43:04):
about it because I'm not deep enough into it.
And then I gotta tell you, Ihate to say it because I hate to
just be like, one of the heard,but I listened to let them the
right time

Allison (43:20):
Oh, the Mel Robbins book.
Yeah.
And the funny thing is that like

Jen (43:24):
I was

Allison (43:24):
I was absolutely not gonna read that book.
I was I'm jealous

Jen (43:27):
of

Allison (43:27):
her.

Jen (43:28):
I have no problem saying that because she's the same age
I am.
normally we wear the sameglasses.
I don't have all my glasseshere.
Here's Mel Robbins glasses.

Allison (43:38):
We talk about a lot

Jen (43:40):
stuff.
I

Allison (43:42):
and then

Jen (43:42):
the

Allison (43:43):
five,

Jen (43:43):
The stratosphere.

Allison (43:44):
I like,

Jen (43:45):
man, I

Allison (43:46):
I believe success.
She's, there's nothing to that.
How somebody write a book

Jen (43:50):
about that?
A whole book.

Allison (43:51):
so when I,

Jen (43:52):
let them, I was like, what?
What's she

Allison (43:54):
she could

Jen (43:55):
say that the title doesn't say?
I get it.
I don't need to read the book.
Then Oprah interviewed her andOprah said, in 25 or 30 years,
she's never, she's

Allison (44:05):
She's been trying to say the same,

Jen (44:06):
but Mel Robbins

Allison (44:07):
Robinson,

Jen (44:08):
beautifully in this book.
And you know what she said afterthat, she said, this is the best
self-help book I've

Allison (44:13):
I've read

Jen (44:14):
I was like, I cannot believe What is, and they can't
keep the book in stock.

Allison (44:18):
yeah.

Jen (44:19):
I got the book and I listened to it.
And what is so funny is in thevery beginning she talks about
jealousy.
And she says, don't look aroundat these other people that you
And get jealous.
They've done you a

Allison (44:33):
a

Jen (44:33):
You get, and I tell this to my clients, you can ver they've
done the hard work.
You can

Allison (44:37):
reverse.

Jen (44:38):
Not copy but reverse engineer their funnel or their
framework or whatever, right?
And I was like, I was justchuckling.
I'm like that serves me right.
And I enjoyed it so much and itwas like listening to a good
friend and her stories are verygood.
And probably'cause we are age,our

Allison (44:55):
Kids are the same.

Jen (44:55):
everything she

Allison (44:56):
she talked about from the beginning

Jen (44:58):
end

Allison (44:58):
really resonated.

Jen (44:59):
And so now I'm like the biggest fan.
I don't know if I'm her biggestfan, but

Allison (45:02):
But I,

Jen (45:03):
the biggest fan of the book.

Allison (45:05):
I haven't read the book, but I've heard her talk
about it and I listened to herpodcast and I loved her podcast
episode where she interviewedDr.
Doty about the science ofmanifesting.
And the neuroscience and how itactually works and how it could
work for anyone.
So highly recommend that.
And I will put, these show notesare gonna be just chock full of

(45:27):
goodness.
Oh my gosh.
But I keep thinking I'm gonnarun into her at the grocery
store since she lives in Bostonand I live just outside of
Boston, obviously.
We don't live in the same town.
likely, I don't know where shelives and I have not

Jen (45:42):
Vermont, or she's in Vermont now, I think.

Allison (45:45):
Right, but her podcast studio is in Boston,

Jen (45:48):
got it.

Allison (45:49):
so if I ever left my basement and went into Boston, I
would be looking around for her,but I don't because of, I don't
know why.
It's like I'm locked.
I locked myself in the basement.
So, we'll include the show notesto the Let Them Theory and to
the A Gentleman in Moscow.
And then the other book youmentioned, the table for two,

(46:13):
all in the show notes.
Before we call this podcastcomplete, what's one thing you
wanna leave people with?

Jen (46:21):
It is a quote and it's somebody else's quote, but I
can't give it attribution'causeI don't know who said it.
But I I really love has beeninspiring me so much and that is
the magic that you have beenlooking for is hiding inside the
work you have been avoiding.

Allison (46:40):
Well, I'm gonna have to sit with that.

Jen (46:42):
Because it's true for all things.
It can be, the work can bepersonal, business, spiritual,
emotional.
it works in all things.
what you're looking for isinside the work you've been
avoiding.
And that motivating to me.

Allison (47:01):
right.
Oh, that's a good one.
Thank you so much for that, JenLehner, we're going to link to
all the show notes, all thelinks that you mentioned.
So many good tips.
I know that you're gonna behearing from people as well.
Where can people find you?

Jen (47:19):
Jenlehner.com That's J-E-N-L-E-H-N-E r.com.
And if they're interested in theprogram, you have a link for
that

Allison (47:28):
I'll put all the links in the show notes, and I urge
everyone to not just connectwith Jen, but listen to her
podcast.
It is so good.
I learned so much from you andI'm so honored to now, have your
email address and that I foundyou on a podcast and now you're
on my podcast.
And

Jen (47:48):
we're BFFs.

Allison (47:49):
I haven't been to Shaker Heights yet, but someday
I will show up on your doorstepwith a backpack and a smile.

Jen (47:56):
I hope so.
Bring that dog though.
Okay.

Allison (48:00):
Oh yeah, Hazel, she travels.
Yeah.
Alright.
Thanks so much.

Jen (48:04):
Thank you.