From Kickstarter to Shark Tank: How to Launch a Product Business That Lasts

What does it really take to turn an idea into a physical product—and scale it into a nationally recognized brand?

In this episode, I sit down with Erica Cole, founder of No Limbits, an adaptive fashion company that started as a personal solution and evolved into a growing brand featured on Shark Tank. Erica shares the full journey—from sewing her own clothes after an accident, to validating the idea through Kickstarter, to securing a deal on national TV, and ultimately acquiring another company as a solo founder.

We talk about:

• How to test a product idea before spending thousands
• What makes a successful Kickstarter campaign (and what people get wrong)
• The surprising truth about being a solo founder
• What really happens after Shark Tank
• How she pulled off a company acquisition early in the journey

Whether you’re thinking of launching a physical product, starting a fashion brand, or just want the real story behind startup life—this one’s packed with insights you won’t hear anywhere else.

🔗 Check Out No Limbits:

Website: no-limbits.com
Instagram: @no.limbits
TikTok: @no.limbits
Connect with Erica on LinkedIn: Erica Cole

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