Investigate the evolving landscape of fair trade in dynamic
markets like Kenya and South Africa. While awareness and demand for fair trade
products are growing due to international exposure, we examine significant
barriers such as price sensitivity, limited product availability on shelves,
and the need for greater consumer awareness. Learn why fair trade is more than
just a certification—it’s a "brand that does good"—and how
effectively telling impact stories and the critical role of independent
auditing are vital to connecting consumers with the true ethical claims of
products. We also explore how policymakers can foster ethical trade through tax
incentives, prioritizing sustainable procurement, and verifying sustainability
claims across the board.
* Fairtrade Africa Marketplace: https://linktr.ee/fairtradeafricamarketplace
* Fairtrade Africa: https://linktr.ee/FairtradeAfricaMedia
* YouTube: https://www.youtube.com/@fairtradeafrica
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