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July 15, 2025 79 mins

What does it take to build a brand in one of the world’s most dangerous places?

In this episode, we sit down with Matthew “Griff” Griffin, co-founder of Combat Flip Flops, a company born in Kabul, Afghanistan with a mission to create opportunity in conflict zones. Griff shares his unique journey from Army Ranger to purpose-driven entrepreneur, and how he helps brands scale in difficult and volatile regions around the world. 


If you’re interested in:

  • E-commerce innovation in emerging markets
  • Business strategy in high-risk environments
  • Brand building with mission and purpose
  • Digital marketing for global expansion

…this conversation is a must-watch.


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