In this episode of Breaching the Boardroom, host David Mauro and co-host Zack Moscow engage with Kevin McGrew, author of 'The New Rules of Marketing Warfare.' They discuss the intersection of marketing and leadership, emphasizing the importance of frameworks in business strategy. Kevin shares insights on the SMAC framework (Shoot, Move, Adapt, Communicate) and how it can help businesses navigate challenges. The conversation also explores the impact of AI on marketing, the necessity of adaptability, and the future of business leadership in a rapidly changing landscape.
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NetGain Technologies is a leading managed IT and security service provider with over 40 years of experience helping small to mid-sized businesses succeed. 💻✨ Specializing in IT management, cybersecurity, and strategic consulting, we empower businesses in healthcare, finance, manufacturing, and beyond to turn technology into a competitive advantage. 🚀
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