Average to Extraordinary: Secrets of Top Real Estate Agents

What does it take to go from an average real estate agent to an extraordinary one? In this episode, we explore powerful strategies and mindset shifts that can revolutionize your career. Drawing from over 30 years of experience, I share what’s worked for top performers, emphasizing the importance of a growth mindset, differentiation, and cultivating a magnetic presence both online and offline. 

Discover how prioritizing client experiences over mere transactions can help establish long-term loyalty, and learn the power of surrounding yourself with successful peers. The conversation is packed with actionable tips and insights to transform your approach to real estate. Are you ready to elevate your career from average to extraordinary? Tune in and let’s embark on this journey together. Don’t forget to subscribe and share with your network!

Episode Transcript

Speaker 1 (00:04):
Hello, this is Jorge de Leon, and in today's episode
we are going to be talking aboutwhat makes the difference
between an average real estateagent and what makes them an
extraordinary agent.
And this is breaking barriersfrom average to extraordinary.
And the point is that everyreal estate agent starts

(00:24):
somewhere right.
Some remain stuck in theaverage, barely scraping by,
while others propel themselvesinto the extraordinary.
They build a legacy of success,influence and financial freedom
.
What makes the difference?
What separates those whostruggle from those who thrive?
Well, the truth is thatbecoming a breakthrough agent
requires a mindset shift,intentional actions and an

(00:49):
unwavering commitment to growth.
And if you're ready to movefrom average to extraordinary,
here's the roadmap totransformation.
And this is from interviewingand observing hundreds, if not
thousands, of agents in my30-year career in this
profession.
So, number one develop a growthmindset.

(01:11):
Extraordinary agents know thatsuccess isn't just about luck.
It's about learning, adaptingand evolving.
They invest in continuouseducation, seek mentorship and
embrace challenges asopportunities to improve.
So ask yourself are youactively sharpening your skills?
Do you seek out the higherlevel training, marketing,

(01:41):
insights and coaching to stayahead?
Yeah, you should ask yourselfthat question.
Are you open to that type ofchallenge?
Number two master the art ofdifferentiation, and I've
actually spoken to many of myagents throughout the last
couple of years about the art ofdifferentiation.
And what do we mean by this?
It's a crowded industry.
The agents who stand out arethose who craft a unique value

(02:02):
proposition.
They just don't sell homes.
They sell experiences,solutions and results.
So identify what makes youdifferent and then own it.
So this is an action step thatyou should take.
You should define your personalbrand.
What do you offer that othersdon't?

(02:23):
Are you an expert in a specificneighborhood?
Are you fluent in anotherlanguage or a master negotiator?
Leverage your strengths tocreate distinction.
Number three build a magneticpresence.
Yes, an extraordinary agentdoesn't wait for business.
They actually attract it.

(02:45):
Yes, they attract it.
They dominate social media,create compelling content and
engage with their audienceauthentically.
Their presence is felt onlineand offline.
So a question to consider Areyou consistent in marketing
yourself?
Do potential clients see you asa trusted authority in your

(03:06):
field?
Good questions, right.
How about your client'sexperience?
Yes, elevate your clientexperience.
This is point number four.
A breakthrough agentprioritizes service over sales.
They anticipate client needs,provide value at every step and
deliver an experience that earnsa lifelong loyalty and

(03:30):
referrals.
So going above and beyond isnot optional, it's a standard.
So here's a pro tip Follow upwith long after you know you
have to follow up way long afterthe deal is closed.
Offer resources, check in onhome anniversaries and be the
go-to experts they can alwaysrely on.
And we recently did this withone of our clients Unannounced.

(03:54):
We went over to the door andthey shared that they were
having a little bit of achallenge at their HOA and we
were able to provide a resourceto be able to get that resolved
way.
And we were able to provide aresource to be able to get that
resolved.
Number five leverage systems andautomation.
And I just had a conversationwith one of the leaders of this,
one of our partners in thisorganization, and he has become

(04:15):
a master in making systems.
So leverage systems andautomation Time is the most
valuable asset that we have.
The best agents use a CRM, theyuse an automated marketing and
they also have a streamlinedprocesses to free up time for
high impact activities.

(04:36):
The less you chase, the moreyou attract.
That's the truth of the matter.
So here's the challengeIdentify areas in your business
where automation can replacemanual work.
Implement tools that allow youto focus on relationship
building and deal making.
Number six surround yourselfwith the right people.

(04:58):
This is key.
Success leaves clues, andproximity matters.
Lived experience, folks, livedexperience on my behalf.
For me, learn it from me.
Surrounding myself with theright people has actually
provided and opened up doorsthat otherwise would have not
been able to, I would have notnecessarily been able to

(05:19):
recognize.
So who you associate willeither elevate or hold you back.
Align yourself with topproducers, industry leaders and
mentors who push you to bebetter.
In other words, go where otherpros go to grow.
Yes, I'm actually borrowingthat quote, but yes, pros go,

(05:45):
you know.
Follow people that are going to, you know that are growing.
Follow them because pros gowhere they are going to grow.
So here's the takeaway Ifyou're the smartest person in
the room, you're in the wrongroom.
So again, surrounding yourselfwith the right people helps
those that go from average toextraordinary.

(06:07):
So here's one that is veryimportant you have to take
massive action, and I alwaysthink about Omar in Las Vegas.
He's a real estate agent thatI've known for several years and
he always talks about takingmassive action.
There's no shortcut toextraordinary.

(06:28):
The top agents show up daily,make the calls, nurture
relationships and put in thework even when they don't feel
like it.
They understand that success isbuilt on consistent, purposeful
action.
So here's a final thoughtBreakthrough doesn't happen
overnight, but with the rightstrategy, mindset and execution,

(06:52):
you can transform your careerfrom average to extraordinary.
The only question is are youready to take the leap?
So join the movement.
If you found this articlevaluable, subscribe to my
newsletter or my channel formore tips, insights and
strategies to elevate your realestate career.

(07:13):
Don't keep this to yourself.
Share this blog with yourcolleagues or this video with
your colleagues, and help othersgo from average to
extraordinary.
Once again, my name is Jorge deLeon.
I'm a 30-year veteran of thereal estate industry, going from
being a sales assistant to anescrow officer, being a

(07:35):
salesperson in a small brokerageto selling new homes, being a
manager for a large brokerageand eventually being the
president of one of the largerfranchises in California.
I've picked up some good ideasand some bad ideas, but here I

(07:57):
am sharing everything that I'velearned along the way, and I'm
just excited to continue toshare.
Thank you so much for listeningand watching.