May 6, 2025 • 18 mins
With a 16-year career wrangling visual effects for Marvel blockbusters like The Avengers and Iron Man 2, plus launch campaigns for the Apple iPhone 5 and the Amazon Fire Phone, Ruheene's real superpower lies in bridging consumer stories with brands and products while making billion dollar messaging strategies accessible to every small business regardless of size.
She's also the mad scientist behind heyLevi- the world’s (arguably) first prompt-free AI app that builds out a complete sales enablement deck- from brand messaging playbooks to deep customer insights and brand-led content for any market in minutes.
Runeene Jaura shares how businesses can create stronger brand identities by understanding their customers as whole individuals rather than just demographics and pain points. She explains why brand messaging matters more than visual elements and how HeyLevi's prompt-free AI approach helps business owners focus on their expertise instead of learning prompt engineering.
• Branding is much more than logos and visual identity—it's the narrative and messaging that works on a subconscious level
• The most successful businesses know their customers like they know their best friends
• HeyLevi contains over 300 built-in AI prompts so business owners don't need to become prompt engineers
• Generic AI content happens because most people don't provide enough unique context about their brand and customers
• Product playbooks help segment audiences and create detailed customer avatars for each offer
• The platform allows users to "talk" to their customer avatars to refine offerings and positioning
• Becoming a "customer expert" is as important as being a solutions expert in your field
Visit heylevi.ai to create your brand playbook for free, even without creating an account.
Connect with Ruheene:
Send me a text if you loved this episode!
Rate, Review, & Follow on Apple Podcasts
Your feedback helps me reach more solopreneurs like you.
It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode!
And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!
Let's Connect on Instagram
yeslab.ca
Search your favorite episodes HERE
This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail mike@cardinalstudio.co
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ruheene (00:00):
So we look at customer avatars as whole individuals,
because we believe that as abusiness, you should know your
customers like you know yourbest friend.
Alyssa (00:08):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:30):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
Welcome back to the BrilliantIdeas Podcast.
(00:51):
I'm so excited to introduce youto Ruin Jara, founder of
HeyLevi, a platform that helpsbusinesses create a strong brand
identity through brand andproduct playbooks, along with
customer avatars, so they cannail down their messaging and
know exactly who they'retargeting.
Today, we're going to dive intohow this clarity can skyrocket
a brand success and draw in theright audience every time.
Let's get started.
(01:12):
Welcome to the show, runeen.
Thank you so much for beinghere.
Ruheene (01:18):
Thank you so much for having me.
I'm so excited to be here.
Alyssa (01:20):
Me too.
You know my podcast producer,mike from Cardinal Studio.
He introduced me to hey Leviand I've been using it for a few
months now and I absolutely I'mobsessed with it.
But what I find interestingabout hey Levi is how it
captures a very big problem thatsmall business owners face,
especially me, when they'retrying to simplify their core
(01:42):
message of who they are, whatthey do, what clients they
target and what makes themunique.
Now, speaking of brandmessaging, how can a business
create a stronger brand identitythat makes them stand out in
their niche?
Ruheene (01:56):
Yeah, so I think the common misconception in the
market is what branding is.
And branding the first thingthat comes to mind when you hear
the word brand is you thinkabout their logo, you think
about the colors and fonts thatthey use.
You just think about the visualidentity of a brand and
branding is just so much moreand in fact, it's core.
(02:17):
At the core of branding there'syou know, it's the narrative,
it's the messaging that you use,exactly like the way you just
said it, so much more than youknow the visuals and the
graphics and the colors and thelogos.
Right Now, the logos aretypically what gets you know,
what gets remembered, becausemost of us are visual beings and
so we remember.
The visual but subconsciouslyis where we absorb the messaging
(02:41):
of a brand and that's reallywhat makes us come back for more
.
It's not so much the logo, eventhough that's really what we
think of at the front of ourbrain.
Really, subconsciously, we'rethinking about the brand's
message and whether we alignwith that brand or not.
And so for businesses who arethinking about growing in their
niche in their industry, wantingto become the go-to in their
(03:02):
niche, they really want to bethinking about establishing a
strong brand message, becausethat is what is going to keep
customers coming back for more.
Alyssa (03:10):
That's an interesting take on it and I do think that
there is a connection betweenhaving a strong identity and
then knowing who your customeravatars are, beyond just basic
facts.
Now you talk about this a lotabout customer avatars.
I was watching a ton of yourvideos.
Now you talk about this a lotabout customer avatars.
I was watching a ton of yourvideos and beyond just basic
(03:35):
facts of your demographics andyour pain points and very
surface level stuff, you talkabout this thing called the
whole individual, rather thanjust listing demographics, pain
points, struggles and justreally just like really basic
things.
So hey Levi, you know I've gone, I've gone through it, but for
everybody else who have me havenot ever heard of hey Levi
before, can you share how heyLevi helps businesses dive
(03:57):
deeper into that whole personconcept?
Ruheene (04:00):
Yeah, and so you know the idea of hey Levi was born
because my husband and I haveworked with larger companies
like Amazon and Apple, and youknow these companies have gotten
their success because theystart and end everything with
the customer in mind.
It's all about getting to knowtheir customers on a level that
most people don't, and if yourcustomer avatars are simply
(04:25):
demographics and pain points andthat's who you're targeting
you're not going to be able toreally tap into their emotional,
like inner, deeper desires andneeds, and that's again that
subconscious is where you wantto tap into as a business if you
want customers coming back toyou.
So we look at customer avatarsas whole individuals because we
believe that as a business, youshould know your customers like
you know your best friend.
So when you, when there's a newmovie that comes out and maybe
(04:48):
it's not the kind of movie thatyour friend would want to go to
and it's something that youreally want to go to, you
probably know exactly what tosay to your best friend or your
spouse or whoever that person is, to get them to go with you
anyway, and especially if youknow that it's going to benefit
them in some way, but you knowthat they're going to initially
resist it.
You still know what you'regoing to say to them because you
know them that well.
(05:09):
And so, as a business, imaginethe power that you have when you
know your customers on thatlevel and you know exactly what
to say to them because you knowit's going to benefit them in
the long run.
Alyssa (05:20):
I agree with that.
It's not, yeah, I agree withthat because and that's easier
to say like, think of yourcustomer as your best friend,
someone that you would havethese long conversations with
and that you know.
So, like, who is this personfor my business?
And like, oh, so I feel like Iwent through so many
(05:48):
reiterations of this when I wasfiguring out who my customer
avatar is, and now that makes ita little bit easier to think
about.
Okay, what are their feelings?
What are their hesitations,doubts, their day-to-day Like.
What does their day-to-day looklike?
Is it similar to yours or is itcompletely different?
Questions, doubts, theirday-to-day like.
What is their day they looklike?
Is it similar to yours or is itcompletely different?
Uh, what holds them back fromachieving their goals, you know,
and, uh, what are, like, theirinner struggles?
(06:10):
That, um, that they also feellike as well, and so, um, I'm
curious about another aspect ofhey levi that's really
interesting.
So, having gone through theonboarding in hey levi, um, I'm
still actually stuck on thebrand messaging.
It's so good.
It actually like what I loveabout HeyLevi.
It asks so many detailedquestions and some, and I like
(06:34):
how I put my website and justscans it and then I go in and
tweak, and you know I love thatpart, but anyways.
So I noticed that you don't haveto create like a bunch of
prompts like chat, gbt and cloud, which I have to say it creates
a bit of a headache for me whenI have to create prompts and
then know which prompts tocreate and then tweak the
prompts and then having to goback and forth with this AI and
(06:58):
then also risking that I mightjust miss it completely and it
might not spit out what I wantedto spit out.
And so I noticed that hey Leviis not that way, that I might
just miss it completely and itmight not spit out what I wanted
to spit out.
And so I noticed that hey Leviis not that way.
It is actually prompt free.
So can you speak more to whyyou decided to go prompt free?
Ruheene (07:14):
Yeah.
So when we got started withthis in 2022, we noticed a lot
of similar apps coming up whichwere teaching people.
I would see webinars Let meactually back up from the apps
but I would see webinars andcoaches and ads talking about
steal my cheat sheet for promptsand you know here, download a
hundred prompts and going tosome of these webinars, I
(07:36):
noticed that they would showtheir prompts on the slide and
then you would for the next fiveor 10 minutes after.
After they moved on from thatslide, all the attendees are
like can we go back to thatslide?
I didn't get a screenshot.
I need to write it down.
What did it say again?
And so people were so focused onthe prompts that I realized
that they were losing focus onwhat they are actually experts
in.
Right, all of us, we all havelife experiences.
(08:00):
We all have a certain skill setthat we bring to the table, and
most business owners are notprompt engineers.
They're not meant to be promptengineers.
There's nothing wrong with you.
If you are a prompt engineer,that's great, but most
businesses aren't, and they arejust trying to learn to prompt
so that they can leverage AI andget ahead and not get left
behind and all that.
So I started to realize thatwhat business owners really need
(08:24):
is to be able to focus on whatthey're good at, what they're
actually experts in, and have anAI that would just work with
them, instead of them having tolearn how to work with the AI.
And so we decided to build alot of the prompts.
I mean, we have over 300prompts in the app at this point
, so they're all built in, soall you have to do is tell it a
few different things.
(08:45):
It already knows about yourbrand.
It already knows about youroffers, your customer avatars,
and so whenever you need contentor whenever you need to do a
compared analysis or you need abusiness plan, or whatever the
case may be, it already knowsall these things, so it can
create that for you quicklywithout you having to give it
all that context.
Alyssa (09:01):
Okay.
So is that the same as thebuilt-in sales and marketing
frameworks or is that different?
That is the thing.
Yeah, okay, wow, 300.
Oh, my goodness, that's a lot.
Yes, yeah, that's amazing.
And I agree, like, I think thatthe the whole idea of like
doing the prompts it does serveas a distraction rather than
(09:22):
helping us.
And, you know, serve as adistraction rather than helping
us.
And you know, I feel like Iprefer the prompt free, like I
like how he, hey Levi just givesme the like it has.
It breaks down all of my like,my core messages what, who, who
I am and what my customer avataris.
Like it just it's so detailed.
I've never seen anything likethis before.
(09:43):
So I like it's more of like adone for you type, right, yeah?
Ruheene (09:47):
Yeah, yes, I mean yes, we have white label agencies
also who white label our app andthey sell it as all sorts of
things you can do done for you.
You can do DIY.
But, yes, the app experienceitself has been designed to take
away the pain of having to knowwhat to prompt, to know what
context to give your prompts,because, at the end of the day,
(10:08):
a lot of people don't realizethat the prompts that you give
AI, that you use with AI, hasvery little to do with the
formatting of the prompt.
It actually has a lot more todo with the context that you
give in the prompt that you addto the prompt.
And that's where people gettripped up.
(10:29):
And now I've heard this hack, ifyou will, where people will ask
chat GPT, tell me what you needto know in order to give me a
good output.
Well, you're relying on chatGPT to know what kind of context
it needs, and you might besurprised to know that AI
doesn't always know.
It knows how to take theinformation you give it and
assimilate it and createsomething out of it, but at the
end of the day, it's justfilling in blanks.
So it's just you know it'sguessing as to what you want to
(10:51):
hear, it's not actually thinkingabout.
Okay, these are the pieces ofcontext I need in order to
create this piece of content foryou that's actually going to
resonate and be different fromeverybody else's, which is why
you find that a lot of AIgenerated outputs are very
generic and they all kind ofsound the yes, and you have to
go and tell chat gpt like thisis really generic, and then you
(11:12):
have to give it additionalcontext.
Alyssa (11:14):
Yes, exactly, yeah, I don't, I don't like that.
Um, that's one of the thingsthat I, I like it, but then it's
also like I have to put in myown, my own vibe, my own things
into it your own voice, your ownpersonality, your own your
beliefs, who your customers are.
Ruheene (11:32):
What do you know about your customers that your
competitors don't know aboutyour customers?
These are the things thatChatGPT is not going to ask you.
If you tell it like, ask me allthe questions you need, or tell
me what you need in order tocreate this output, it's not
going to ask you questions likewhat do you know about your
customers that your competitorsdon't know?
What do you do that yourcompetitors don't do and your
competitors don't know?
What do you do that yourcompetitors don't do?
And your customers are thinkingabout this stuff, right?
(11:54):
So your customers are trying tofigure out what is the best
solution for them, and if you'renot aware of how you're
different from everybody else,or what you know about your
customers that nobody else knows, you're going to sound like
everybody else, and that's whyAI content sounds so similar to
each other.
Alyssa (12:09):
Yes, I agree, you can always tell when it's like some
of the content, um, it's justvery similar and the words that
are very similar.
And so I just find, though,with hey levi it is so unique,
like it's when I, when I try tokind of refine my messaging and
chat, trying to just give mesome ideas it is not at all just
(12:33):
my personal opinion here, it'snot a it's hey levi is far
superior, and that's what I'mjust from my own experience and
you know for my listeners, youshould really try out hey levi,
because you'll be just asimpressed as I am.
Um, and I'm still workingthrough it.
I mean, there's the productplaybooks, which we didn't
really get too much into, butI'm still like in the brand
(12:56):
phase, but I'm close to gettingto the product playbooks, which
I also am really excited toexplore as well.
Can you talk a little bit aboutthat?
Ruheene (13:04):
Yeah.
So you know we start with thebrand, because that's where your
core message, your core values,all of that comes in right your
core user journey, yourcustomer journey.
They're probably going todiscover your brand before they
discover your offers, even ifthey do discover your offer
before they've heard of yourbrand customers, most customers
will check out your brand firstbefore making a purchase.
(13:24):
So we always want to start withthe brand first.
You want to nail down yourbrand messaging, your brand
narrative, your unique valuepropositions at the brand level.
Once you have that down, nowyou want to move on to your
product playbook.
We call them product playbooks,but it's really offer playbooks
.
So whether you sell a productor a service or a combination of
both, it's whatever you areoffering.
(13:44):
So you want to create a productplaybook for each of your
offers, and what that does is itwill help you either segment
your audience, which can be ageneric description of an
audience that you know you wantto target, but now you want to
segment them.
You want to get really deepinto who these individuals are
in these segments, or it'll justcreate a more detailed version
(14:04):
of your brand customer avatar,depending on how you want to do
this and what your offer is andhow niche you need to go.
It will help you create evenmore detailed customer avatars
than you'll see in the brandplaybooks, and that's really
where you're getting into theirinner dialogue.
Like what are they thinking?
Do you know the kind of wordsand phrases that your customers
are using to describe theirproblem and what they're looking
for, so that you can use thosewords in your own messaging,
(14:28):
which is obviously a whole lotmore powerful when you use their
own words to merge back to them?
Yeah, so it takes that you canalso talk to these customer
avatars.
I know you said you haven'tgotten to that point yet, but
you can talk to your customeravatars and literally ask them
what it is that they want to seein your offers.
What price would they bewilling to pay?
(14:49):
Like, what do they want to see?
What's important to them,what's maybe not so important to
them that you've been focusingyour offers on?
You can ask them all of thesequestions and really really
flesh out your offers, from theoffers themselves, like the
features and the benefits of theoffers, to how you're going to
position your offers, yourelevator pitches for your offers
and how to handle salesobjections for these offers.
It's all in the productplaybooks.
(15:10):
Oh I'm excited.
Alyssa (15:14):
That's a really amazing feature.
That's so detailed and you'llget a lot farther than if you
were just to figure that out onyour own, because I remember
doing that for clients a fewyears ago.
It would take weeks to figureout all the things that you need
for the offer positioning andall the things you need for your
customer.
It would take weeks to figureout all the things that you need
(15:34):
for the offer positioning andall the things you need for your
customer.
It would take a long time.
That's a whole process, butHeyLevi just makes it a lot
faster and so much easier, so Ilove that.
So, switching gears, we've cometo my favorite segment.
It's called the Brilliant Biteof the Week, and this is where
my guests share an insight or astrategy that my listeners can
walk away with and implementright now.
(15:56):
So what advice can you sharethat will help my listeners take
action?
Ruheene (16:01):
I would say, if I could attribute the companies that
I've worked with you know, apple, amazon, motorola, like some of
these bigger brands and thestrategies that I see them using
that I try to bring to smallbusinesses, if I had to pick
just one, it would be reallyobsessing over your customers.
I know we already talked aboutthis, but really, if there's
only one thing you do for yourbusiness, it is obsess over your
(16:24):
customers, obsess over gettingto know them on a much deeper
level than you know them rightnow.
Like I challenge you to godeeper than wherever you're at,
even if you have been goingpretty deep already, there's
always more to discover aboutyour customers, and so my one
piece of advice and my onechallenge to you would be to
really do what you need to do toget inside their heads.
Become not just a solutionsexpert for them, but become a
(16:46):
customer expert.
Be an expert in the people thatyou serve.
Alyssa (16:51):
That is so helpful.
That's amazing.
Well, I just want to thank youfor coming on the show today,
ruin, and giving us so much tothink about when it comes to our
brand and messaging andcustomer avatar, and everything
that you've dropped today is sohelpful for all of my listeners
today.
So if anyone listening wants tocheck it out, please go visit
HeyLevi.
I had a lot of fun.
I'm still having a lot of funcreating my brand and soon my
(17:15):
product playbook, and it is areally amazing tool that I'll
continue to use to help merefine what I do and what I
offer.
So I just want to thank youagain, maureen.
Ruheene (17:25):
Thank you so much for having me, alyssa.
This was so much fun, and ifanyone does want to create their
own brand playbook, they can doso for free.
It's at heyleviai.
You can sign up for a freeaccount after that, or you can
create a brand playbook evenwithout an account, so
definitely check it out.
Alyssa (17:41):
Thank you, and thanks for hanging out with us today,
and I'll catch you next time onanother brilliant idea.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaBelsercom forresources, guidance and
everything you need to startcreating something amazing.
So we look at customer avatars as whole individuals,
because we believe that as abusiness, you should know your
customers like you know yourbest friend.
Alyssa (00:08):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:30):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
Welcome back to the BrilliantIdeas Podcast.
(00:51):
I'm so excited to introduce youto Ruin Jara, founder of
HeyLevi, a platform that helpsbusinesses create a strong brand
identity through brand andproduct playbooks, along with
customer avatars, so they cannail down their messaging and
know exactly who they'retargeting.
Today, we're going to dive intohow this clarity can skyrocket
a brand success and draw in theright audience every time.
Let's get started.
(01:12):
Welcome to the show, runeen.
Thank you so much for beinghere.
Ruheene (01:18):
Thank you so much for having me.
I'm so excited to be here.
Alyssa (01:20):
Me too.
You know my podcast producer,mike from Cardinal Studio.
He introduced me to hey Leviand I've been using it for a few
months now and I absolutely I'mobsessed with it.
But what I find interestingabout hey Levi is how it
captures a very big problem thatsmall business owners face,
especially me, when they'retrying to simplify their core
(01:42):
message of who they are, whatthey do, what clients they
target and what makes themunique.
Now, speaking of brandmessaging, how can a business
create a stronger brand identitythat makes them stand out in
their niche?
Ruheene (01:56):
Yeah, so I think the common misconception in the
market is what branding is.
And branding the first thingthat comes to mind when you hear
the word brand is you thinkabout their logo, you think
about the colors and fonts thatthey use.
You just think about the visualidentity of a brand and
branding is just so much moreand in fact, it's core.
(02:17):
At the core of branding there'syou know, it's the narrative,
it's the messaging that you use,exactly like the way you just
said it, so much more than youknow the visuals and the
graphics and the colors and thelogos.
Right Now, the logos aretypically what gets you know,
what gets remembered, becausemost of us are visual beings and
so we remember.
The visual but subconsciouslyis where we absorb the messaging
(02:41):
of a brand and that's reallywhat makes us come back for more
.
It's not so much the logo, eventhough that's really what we
think of at the front of ourbrain.
Really, subconsciously, we'rethinking about the brand's
message and whether we alignwith that brand or not.
And so for businesses who arethinking about growing in their
niche in their industry, wantingto become the go-to in their
(03:02):
niche, they really want to bethinking about establishing a
strong brand message, becausethat is what is going to keep
customers coming back for more.
Alyssa (03:10):
That's an interesting take on it and I do think that
there is a connection betweenhaving a strong identity and
then knowing who your customeravatars are, beyond just basic
facts.
Now you talk about this a lotabout customer avatars.
I was watching a ton of yourvideos.
Now you talk about this a lotabout customer avatars.
I was watching a ton of yourvideos and beyond just basic
(03:35):
facts of your demographics andyour pain points and very
surface level stuff, you talkabout this thing called the
whole individual, rather thanjust listing demographics, pain
points, struggles and justreally just like really basic
things.
So hey Levi, you know I've gone, I've gone through it, but for
everybody else who have me havenot ever heard of hey Levi
before, can you share how heyLevi helps businesses dive
(03:57):
deeper into that whole personconcept?
Ruheene (04:00):
Yeah, and so you know the idea of hey Levi was born
because my husband and I haveworked with larger companies
like Amazon and Apple, and youknow these companies have gotten
their success because theystart and end everything with
the customer in mind.
It's all about getting to knowtheir customers on a level that
most people don't, and if yourcustomer avatars are simply
(04:25):
demographics and pain points andthat's who you're targeting
you're not going to be able toreally tap into their emotional,
like inner, deeper desires andneeds, and that's again that
subconscious is where you wantto tap into as a business if you
want customers coming back toyou.
So we look at customer avatarsas whole individuals because we
believe that as a business, youshould know your customers like
you know your best friend.
So when you, when there's a newmovie that comes out and maybe
(04:48):
it's not the kind of movie thatyour friend would want to go to
and it's something that youreally want to go to, you
probably know exactly what tosay to your best friend or your
spouse or whoever that person is, to get them to go with you
anyway, and especially if youknow that it's going to benefit
them in some way, but you knowthat they're going to initially
resist it.
You still know what you'regoing to say to them because you
know them that well.
(05:09):
And so, as a business, imaginethe power that you have when you
know your customers on thatlevel and you know exactly what
to say to them because you knowit's going to benefit them in
the long run.
Alyssa (05:20):
I agree with that.
It's not, yeah, I agree withthat because and that's easier
to say like, think of yourcustomer as your best friend,
someone that you would havethese long conversations with
and that you know.
So, like, who is this personfor my business?
And like, oh, so I feel like Iwent through so many
(05:48):
reiterations of this when I wasfiguring out who my customer
avatar is, and now that makes ita little bit easier to think
about.
Okay, what are their feelings?
What are their hesitations,doubts, their day-to-day Like.
What does their day-to-day looklike?
Is it similar to yours or is itcompletely different?
Questions, doubts, theirday-to-day like.
What is their day they looklike?
Is it similar to yours or is itcompletely different?
Uh, what holds them back fromachieving their goals, you know,
and, uh, what are, like, theirinner struggles?
(06:10):
That, um, that they also feellike as well, and so, um, I'm
curious about another aspect ofhey levi that's really
interesting.
So, having gone through theonboarding in hey levi, um, I'm
still actually stuck on thebrand messaging.
It's so good.
It actually like what I loveabout HeyLevi.
It asks so many detailedquestions and some, and I like
(06:34):
how I put my website and justscans it and then I go in and
tweak, and you know I love thatpart, but anyways.
So I noticed that you don't haveto create like a bunch of
prompts like chat, gbt and cloud, which I have to say it creates
a bit of a headache for me whenI have to create prompts and
then know which prompts tocreate and then tweak the
prompts and then having to goback and forth with this AI and
(06:58):
then also risking that I mightjust miss it completely and it
might not spit out what I wantedto spit out.
And so I noticed that hey Leviis not that way, that I might
just miss it completely and itmight not spit out what I wanted
to spit out.
And so I noticed that hey Leviis not that way.
It is actually prompt free.
So can you speak more to whyyou decided to go prompt free?
Ruheene (07:14):
Yeah.
So when we got started withthis in 2022, we noticed a lot
of similar apps coming up whichwere teaching people.
I would see webinars Let meactually back up from the apps
but I would see webinars andcoaches and ads talking about
steal my cheat sheet for promptsand you know here, download a
hundred prompts and going tosome of these webinars, I
(07:36):
noticed that they would showtheir prompts on the slide and
then you would for the next fiveor 10 minutes after.
After they moved on from thatslide, all the attendees are
like can we go back to thatslide?
I didn't get a screenshot.
I need to write it down.
What did it say again?
And so people were so focused onthe prompts that I realized
that they were losing focus onwhat they are actually experts
in.
Right, all of us, we all havelife experiences.
(08:00):
We all have a certain skill setthat we bring to the table, and
most business owners are notprompt engineers.
They're not meant to be promptengineers.
There's nothing wrong with you.
If you are a prompt engineer,that's great, but most
businesses aren't, and they arejust trying to learn to prompt
so that they can leverage AI andget ahead and not get left
behind and all that.
So I started to realize thatwhat business owners really need
(08:24):
is to be able to focus on whatthey're good at, what they're
actually experts in, and have anAI that would just work with
them, instead of them having tolearn how to work with the AI.
And so we decided to build alot of the prompts.
I mean, we have over 300prompts in the app at this point
, so they're all built in, soall you have to do is tell it a
few different things.
(08:45):
It already knows about yourbrand.
It already knows about youroffers, your customer avatars,
and so whenever you need contentor whenever you need to do a
compared analysis or you need abusiness plan, or whatever the
case may be, it already knowsall these things, so it can
create that for you quicklywithout you having to give it
all that context.
Alyssa (09:01):
Okay.
So is that the same as thebuilt-in sales and marketing
frameworks or is that different?
That is the thing.
Yeah, okay, wow, 300.
Oh, my goodness, that's a lot.
Yes, yeah, that's amazing.
And I agree, like, I think thatthe the whole idea of like
doing the prompts it does serveas a distraction rather than
(09:22):
helping us.
And, you know, serve as adistraction rather than helping
us.
And you know, I feel like Iprefer the prompt free, like I
like how he, hey Levi just givesme the like it has.
It breaks down all of my like,my core messages what, who, who
I am and what my customer avataris.
Like it just it's so detailed.
I've never seen anything likethis before.
(09:43):
So I like it's more of like adone for you type, right, yeah?
Ruheene (09:47):
Yeah, yes, I mean yes, we have white label agencies
also who white label our app andthey sell it as all sorts of
things you can do done for you.
You can do DIY.
But, yes, the app experienceitself has been designed to take
away the pain of having to knowwhat to prompt, to know what
context to give your prompts,because, at the end of the day,
(10:08):
a lot of people don't realizethat the prompts that you give
AI, that you use with AI, hasvery little to do with the
formatting of the prompt.
It actually has a lot more todo with the context that you
give in the prompt that you addto the prompt.
And that's where people gettripped up.
(10:29):
And now I've heard this hack, ifyou will, where people will ask
chat GPT, tell me what you needto know in order to give me a
good output.
Well, you're relying on chatGPT to know what kind of context
it needs, and you might besurprised to know that AI
doesn't always know.
It knows how to take theinformation you give it and
assimilate it and createsomething out of it, but at the
end of the day, it's justfilling in blanks.
So it's just you know it'sguessing as to what you want to
(10:51):
hear, it's not actually thinkingabout.
Okay, these are the pieces ofcontext I need in order to
create this piece of content foryou that's actually going to
resonate and be different fromeverybody else's, which is why
you find that a lot of AIgenerated outputs are very
generic and they all kind ofsound the yes, and you have to
go and tell chat gpt like thisis really generic, and then you
(11:12):
have to give it additionalcontext.
Alyssa (11:14):
Yes, exactly, yeah, I don't, I don't like that.
Um, that's one of the thingsthat I, I like it, but then it's
also like I have to put in myown, my own vibe, my own things
into it your own voice, your ownpersonality, your own your
beliefs, who your customers are.
Ruheene (11:32):
What do you know about your customers that your
competitors don't know aboutyour customers?
These are the things thatChatGPT is not going to ask you.
If you tell it like, ask me allthe questions you need, or tell
me what you need in order tocreate this output, it's not
going to ask you questions likewhat do you know about your
customers that your competitorsdon't know?
What do you do that yourcompetitors don't do and your
competitors don't know?
What do you do that yourcompetitors don't do?
And your customers are thinkingabout this stuff, right?
(11:54):
So your customers are trying tofigure out what is the best
solution for them, and if you'renot aware of how you're
different from everybody else,or what you know about your
customers that nobody else knows, you're going to sound like
everybody else, and that's whyAI content sounds so similar to
each other.
Alyssa (12:09):
Yes, I agree, you can always tell when it's like some
of the content, um, it's justvery similar and the words that
are very similar.
And so I just find, though,with hey levi it is so unique,
like it's when I, when I try tokind of refine my messaging and
chat, trying to just give mesome ideas it is not at all just
(12:33):
my personal opinion here, it'snot a it's hey levi is far
superior, and that's what I'mjust from my own experience and
you know for my listeners, youshould really try out hey levi,
because you'll be just asimpressed as I am.
Um, and I'm still workingthrough it.
I mean, there's the productplaybooks, which we didn't
really get too much into, butI'm still like in the brand
(12:56):
phase, but I'm close to gettingto the product playbooks, which
I also am really excited toexplore as well.
Can you talk a little bit aboutthat?
Ruheene (13:04):
Yeah.
So you know we start with thebrand, because that's where your
core message, your core values,all of that comes in right your
core user journey, yourcustomer journey.
They're probably going todiscover your brand before they
discover your offers, even ifthey do discover your offer
before they've heard of yourbrand customers, most customers
will check out your brand firstbefore making a purchase.
(13:24):
So we always want to start withthe brand first.
You want to nail down yourbrand messaging, your brand
narrative, your unique valuepropositions at the brand level.
Once you have that down, nowyou want to move on to your
product playbook.
We call them product playbooks,but it's really offer playbooks
.
So whether you sell a productor a service or a combination of
both, it's whatever you areoffering.
(13:44):
So you want to create a productplaybook for each of your
offers, and what that does is itwill help you either segment
your audience, which can be ageneric description of an
audience that you know you wantto target, but now you want to
segment them.
You want to get really deepinto who these individuals are
in these segments, or it'll justcreate a more detailed version
(14:04):
of your brand customer avatar,depending on how you want to do
this and what your offer is andhow niche you need to go.
It will help you create evenmore detailed customer avatars
than you'll see in the brandplaybooks, and that's really
where you're getting into theirinner dialogue.
Like what are they thinking?
Do you know the kind of wordsand phrases that your customers
are using to describe theirproblem and what they're looking
for, so that you can use thosewords in your own messaging,
(14:28):
which is obviously a whole lotmore powerful when you use their
own words to merge back to them?
Yeah, so it takes that you canalso talk to these customer
avatars.
I know you said you haven'tgotten to that point yet, but
you can talk to your customeravatars and literally ask them
what it is that they want to seein your offers.
What price would they bewilling to pay?
(14:49):
Like, what do they want to see?
What's important to them,what's maybe not so important to
them that you've been focusingyour offers on?
You can ask them all of thesequestions and really really
flesh out your offers, from theoffers themselves, like the
features and the benefits of theoffers, to how you're going to
position your offers, yourelevator pitches for your offers
and how to handle salesobjections for these offers.
It's all in the productplaybooks.
(15:10):
Oh I'm excited.
Alyssa (15:14):
That's a really amazing feature.
That's so detailed and you'llget a lot farther than if you
were just to figure that out onyour own, because I remember
doing that for clients a fewyears ago.
It would take weeks to figureout all the things that you need
for the offer positioning andall the things you need for your
customer.
It would take weeks to figureout all the things that you need
(15:34):
for the offer positioning andall the things you need for your
customer.
It would take a long time.
That's a whole process, butHeyLevi just makes it a lot
faster and so much easier, so Ilove that.
So, switching gears, we've cometo my favorite segment.
It's called the Brilliant Biteof the Week, and this is where
my guests share an insight or astrategy that my listeners can
walk away with and implementright now.
(15:56):
So what advice can you sharethat will help my listeners take
action?
Ruheene (16:01):
I would say, if I could attribute the companies that
I've worked with you know, apple, amazon, motorola, like some of
these bigger brands and thestrategies that I see them using
that I try to bring to smallbusinesses, if I had to pick
just one, it would be reallyobsessing over your customers.
I know we already talked aboutthis, but really, if there's
only one thing you do for yourbusiness, it is obsess over your
(16:24):
customers, obsess over gettingto know them on a much deeper
level than you know them rightnow.
Like I challenge you to godeeper than wherever you're at,
even if you have been goingpretty deep already, there's
always more to discover aboutyour customers, and so my one
piece of advice and my onechallenge to you would be to
really do what you need to do toget inside their heads.
Become not just a solutionsexpert for them, but become a
(16:46):
customer expert.
Be an expert in the people thatyou serve.
Alyssa (16:51):
That is so helpful.
That's amazing.
Well, I just want to thank youfor coming on the show today,
ruin, and giving us so much tothink about when it comes to our
brand and messaging andcustomer avatar, and everything
that you've dropped today is sohelpful for all of my listeners
today.
So if anyone listening wants tocheck it out, please go visit
HeyLevi.
I had a lot of fun.
I'm still having a lot of funcreating my brand and soon my
(17:15):
product playbook, and it is areally amazing tool that I'll
continue to use to help merefine what I do and what I
offer.
So I just want to thank youagain, maureen.
Ruheene (17:25):
Thank you so much for having me, alyssa.
This was so much fun, and ifanyone does want to create their
own brand playbook, they can doso for free.
It's at heyleviai.
You can sign up for a freeaccount after that, or you can
create a brand playbook evenwithout an account, so
definitely check it out.
Alyssa (17:41):
Thank you, and thanks for hanging out with us today,
and I'll catch you next time onanother brilliant idea.
Thanks for tuning into thisepisode of Brilliant Ideas.
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaBelsercom forresources, guidance and
everything you need to startcreating something amazing.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.