June 17, 2025 • 28 mins
Renee shares how she transformed her personal knee pain journey into a thriving business that helps thousands of women worldwide regain mobility and freedom from pain. She reveals the simple strategy that grew her email list to over 20,000 people and regularly fills her webinars with hundreds of engaged participants.
• Discovering alternative methods to healing knee pain after traditional medical advice failed
• Building a community of women supporting each other through healing
• Going from small webinars with 30 people to events with 900+ attendees
• Creating group programs after initially working one-on-one with clients
• Using social media effectively without getting overwhelmed
• The power of consistency in posting content across platforms
• Customer service strategies that keep clients coming back for years
• Importance of active listening and making clients feel heard
• Healing from the inside out with techniques like lymphatic drainage massage
• Investing in self-improvement to become a better leader and coach
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Renee (00:00):
And I know one of the main things that you have to be
able to do is you have to hearwhat they're saying and the next
time you see it repeated again,that tells you that anytime you
can share with people thatyou're listening to them, it's
absolutely golden.
Alyssa (00:14):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:37):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
Hello and welcome back to theBrilliant Ideas Podcast.
(00:58):
I'm your host, elisabeth Serio.
If this is your first timelistening, you've just found
your go-to podcast to help youlaunch your course, build that
membership or create that ebookthat actually sells, using real
strategies from successfulbusiness owners who've done just
that.
And here today is Renee, whoisn't just a knee pain expert.
She's a marketing genius withover 20,000 people on her list
(01:20):
and zoom calls packed with 900women.
Multiple times, she's turnedher mission into a thriving
business and she's here to shareher story, so let's dive in.
Welcome to the show, renee.
I am so glad you're here.
Renee (01:34):
I am really glad to be here.
I love talking about what I do.
Alyssa (01:38):
I know and, renee, I was reading so much about your
story you know, where yousuffered from osteoarthritis,
knee pain, and then going, going, you know to, to the
traditional doctor route andthen you kind of discovered,
like the holistic alternativemethods to healing your knee
pain.
And then you discovered, youknow, you rediscovered, um and
you regained your mobility, yourstability and then your
(01:58):
confidence from that experienceand so you've really become
known as, like this, knee painexpert.
And my question to you is thatwhat motivates you to want to
take your experience now,everything that you've gained
over the last you know, 10, 15,20 years, um and turn it into
something that is purposeful andmission driven and um to now
(02:22):
help hundreds of people?
Renee (02:27):
Well, thank you for asking.
Well, I think the main thingthat first started off when I
just had an ankle injury I justhad an ankle injury that went
into foot pain and then footpain went into knee pain and
that information is not talkedabout at all.
And so, as I was going to thedoctors and going to the doctors
(02:47):
four different doctors I wentto and I did all the exercises
and I lost the weight and itstill did not.
It still did not help.
But I think the other part ofit that is Alicia I want to
pronounce your name correctly oh, alyssa Alyssa.
Okay, thank you.
I want to pronounce your namecorrectly.
Oh, alyssa Alyssa.
Okay, thank you, alyssa is thatmy mother was on a walker and my
(03:09):
sister is on a walker, allbecause of joint problems, and
so that was another motivationthat well you know I can also
help them, give some informationabout what's going on with
their joint pain, and also formyself.
So that was my other motivatingstep into making this out of a
(03:30):
mission.
And also because knee pain.
I found that it's not that easy, it's not that hard to get rid
of your knee pain.
You have to maintain it, but itreally isn't that hard.
But when you see that peopleare suffering I mean literally
suffering because of their kneechallenges, their joint
challenges I said I just can'tkeep going on like this when I
(03:52):
know I have the answers.
And once I got the answers in2014, it was off to the races
after that.
Alyssa (03:59):
Wow, and it seems like it's a big passion of yours as
well, and that you've takensomething that was your
experience and you've learned somuch about it over your years
of trial and error.
And then you've taken your whatyou know and you turn it into a
community around your work.
Like you know, when I wasreading about it, you've grown
(04:21):
your email list to over 20,000people and you have hundreds of
women showing up on to your Zoomcalls, and that's a dream for a
lot of business owners.
When you look at the typicalattendance rates for you know,
like events on Zoom and you know, of course, if they're paying
to be there there's a highchance you'll get, like, a lot
of people on your calls.
But even beyond that, yournumbers are extremely high,
(04:42):
which tells me that people arecoming because you're solving a
very specific need or desire toget rid of that knee pain or,
you know, to gain moreflexibility, mobility, something
that they wish they had more of.
That really tells me thatyou've really cornered a market
(05:18):
here where you're able to takesomething as simple as you know
knee pain and you know that kindof you know that thing that
they want to fix and you'veturned it into something that
you know where you can actuallyhelp people hundreds of people
and and.
So what kind of strategies haveyou used to grow your email
list and also kind of have thatattendance rate?
I mean people showing up onyour zoom calls every single
time because they know they needyou.
What has been?
What has the?
(05:39):
What does that have been likefor you?
Renee (05:42):
Wow, um, uh, the the strategy that I was.
First of all, it's veryimportant for entrepreneurs to
have coaches.
I mean, they may not want, theymay not say they can't afford
them, but we do need coaches.
And one of the things I wastold to do was to put stuff out
there on a certain social mediaplatforms, and whatever social
(06:04):
media platform got the most hits.
That's the one I worked on.
So when I found out, I had oneone, one little ad that was
started to get some traction.
That's the one I started to puton event bright.
I started to do things on eventbright and probably 16 people
showed up.
16 people showed up and then inthat time was only like maybe
30 people showed up.
16 people showed up and then inthat time, it was only like
(06:27):
maybe 30 people showed up.
But here's the key.
The key is who is showing up?
Was it women or was it men?
Who was asking the questions?
Was it women or was it men?
And the women were asking thequestions and the men just would
not participate.
So I did that for about four orfive months just 30 people, 10
(06:49):
people, that thing untilDecember 2021.
When I changed the one word inmy ad to all women and it went.
It went viral.
So I was.
I went literally from 30 peoplecoming to my webinars to in
(07:11):
January of 2020, I'm sorry, itwas 2021, 1,500 women signed up
Okay, that's not how many showedup, but that's how many signed
up.
And probably by February of2021, there was 3,000 women that
(07:31):
were signing up.
And see, I only thought thatknee pain was in America, but it
wasn't, and that's where itescalated.
But you have to really look atyour numbers.
Who's showing up, who's askingthe question?
Sometimes you just have to do alittle tweaking and that's when
it kind of exploded.
Alyssa (07:49):
Wow, that's such an interesting perspective and it
really highlights that youreally need to know who you're
talking to Like and for you,were the women like?
What age group were they anddid you have a?
Was it like very consistent theages that were coming onto the
calls there was?
Renee (08:07):
mostly 50 and over and in very, very bad shape.
I'll say that for sure.
I sometimes my webinars wouldlast for four hours because I
just would not get off until Ianswered all their questions,
because they were in such direneed, they didn't have any hope
and they were just in so muchpain that I just stayed on there
(08:29):
.
And so much pain that I juststayed on there, me and my
assistant.
I had to take a potty breakevery now and then but we stayed
on there quite often for likefour hours.
Alyssa (08:38):
Wow, and so your method.
So how long?
Like?
I mean, I hate to put you onthe spot, but how long does your
method take, or how does it?
You know?
Can you walk me through, likejust an example of how it works,
when someone goes on to yourZoom calls?
Renee (08:56):
Oh, you mean if they come onto my webinars?
Alyssa (08:59):
Yeah, like your live webinars that you host, Like
what you know, what kind ofthings happen in those webinars,
Like you know, because you stayfor four hours.
So what are you doing duringthat time hours?
Renee (09:12):
Like you know, cause you stay for four hours.
So what are you doing duringthat time?
Well, the in the very beginning, I always talk about something
that they know, but they don'teven know what they don't know,
cause they don't really know whythey even have their problems
for so long.
I mean, why do you keep kneepain?
I had knee pain for 20 years.
Why why do you have knee painfor 20 years?
And so when I started to breakthat down, they were like, oh my
(09:33):
God, and they were just soexcited about it.
And then, when I got to mystory, they were just all tears
and all that because theystarted to see the hope.
So, from that particular place,once you understand that your
message is getting across, yousee, they don't know what they
don't know.
And then they start to trustand believe you.
(09:54):
And that's where it has tohappen.
It has to be a trust factor.
There I talk their language.
We have to talk people'slanguage.
That's what I did on thewebinars a lot, and I wasn't
really asking them for anything.
At the very end I said I justwant to sit and talk with you, I
(10:17):
just want to find out moreabout what's going on with your
knees and for that the webinarwould probably last about an
hour and a half or maybe hour to45 minutes, but two hours were
just all of me answering theirquestions and those women stayed
on there.
Hundreds of them stayed onthere for hours just listening.
It was so rewarding.
It was scary as heck becauseI've never done it before.
You know, I was only doing like30 people 15 people now I have,
(10:40):
like I think I used to havelike 900 800 on my webinars 900
people and that's where I gotmine.
That's why I have clients fromall over the world because of
that.
Webinars, those webinars.
Alyssa (10:58):
Wow, and so what happens after?
So, once they come to thewebinar, um, what happens
afterwards?
Do you do they enroll into oneof your the programs that you
have Like?
How does that work?
Renee (11:10):
Well, I can tell you that this is why it was so important
to have a coach, because Ididn't know anything about
building a program because I wasdoing everybody one-on-one, but
my coach before COVID hit, shewas telling us how to build a
program.
So when I first started inJanuary, when I had all those
people, I was still trying to doone at a time.
That wasn't working because yougot like 400 people.
(11:34):
So I went in about going intoabout February, march that's
when I started to actually builda program.
So I built a four week programat first and then I built an
eight week program after that.
So it was a progression on fromfour weeks to eight weeks.
Alyssa (11:50):
Wow, okay, cool, that's awesome.
And I know what you mean aboutthe one-to-one because you know
I have.
I have it in both ways too,like I and for my business I
have the one-to-one because Istill find that with every
person, every person has stillyes, it's universal what the
common problem is, but everyperson has individual needs, and
(12:12):
so I could see how a programwould be hard or difficult to
create if you're workingone-to-one and you're really
getting to know everything aboutthat person and what they're
struggling with and thencreating that kind of custom
approach.
But then also, if you're having900 women show up on your calls
, there's just no capacity onyour end to be able to address
(12:37):
every one of those women.
So creating a program like thatmakes sense, right.
Renee (12:42):
Well, it's very interesting you say it like that
, because what I'm finding in,see, I'm creating what they call
a paradigm shift.
What I mean by that is I don'ttalk about strengthening your
leg muscles.
I don't talk about all thethings that the doctors are
talking about, that you're goingto need surgery, that I can't
do nothing for you.
I'm talking about starting atyour feet, starting at your
(13:05):
ankles, starting at your shins.
We got to get you intoalignment.
We have to get you rebalanced.
So people women just wasn'treally buying it Okay.
However, when they get in agroup when they was in my group
of like 30 something women andthis one woman said, oh, this is
really helping.
And then the other one said,this is really helping.
(13:25):
That helped me tremendously.
I didn't know how much, but Ineeded them to help reinforce
what I'm talking about, becausewhat I do, no one else is doing.
So there was a big trust factorthere that they had to get, and
they got it from each other.
I mean it was incredible howrewarding and crying Everybody
(13:46):
was crying because it wasgetting well, but they were
supporting each other from allover the world it was incredible
, and that's the missing key fora lot of programs.
Alyssa (13:56):
They are missing that community aspect that you've
mastered, because now it's likethey're able to rely on each
other and get tips of whatworked for them, and then it's
just kind of like a dominoeffect which I love and it's
like it doesn't even really needto involve.
Yes, at some point you areinvolved, but it can also
(14:17):
survive without you being thereevery step of the way, because
they have partnerships andaccountability and buddies, and
so it's a really interesting wayto have a program with a
community and then be able torely on that community for long
term you know to, for long termand then keeping them inside
(14:38):
your world, and so and I do Ialso think that this didn't
happen overnight, right?
I think you know, as you hadmentioned, you know your whole
story.
This is like years in the makingand nothing is built overnight.
These, all the things thatyou've done, that you've
cultivated or have, are monthsand months of planning, um, and
(15:00):
speaking on that, as we kind oforganize and plan our content
and our webinars and our eventsand things like that, um, I find
that there's many businessowners who find social media to
be one of the biggest like timesuck when it comes to like
planning these types of eventsand and marketing the programs
and things like that, and so,and they're probably thinking
(15:20):
that they're at their capacitythemselves, like you know, the
one to one is great, but they dowant to be creating programs
that, so they can alleviate someof the stress of working with
too many clients at once andthen burning out, and so, and
maybe also, they don't have asocial media team themselves.
Like a lot of the listenersright now, they are solo
printers, they wear a lot ofhats, they, you know we really
(15:43):
don't have a team of peoplehelping them, and so what would
you say your approach is when itcomes to marketing on like
TikTok, instagram, facebook,youtube, like how do you make it
?
How do you make it allmanageable?
Renee (15:56):
Oh, the one thing that one of my coaches told me to do
to launch my business in thefirst place.
She said I want you every dayto get up and just put something
on every last one.
I'm just something, just putsomething out there.
And she said the reason forthat and this is why this was so
critical for me was that whenmy business started to launch
itself, people had to find me.
(16:17):
So if I didn't have all thatstuff out on Facebook or TikTok
and Instagram, then nobody couldfind me.
So, even though people may notbe finding you, you still need
to put that stuff out there justso that people would know about
you.
That stuff out there, just sothat people would know about you
.
But I basically what I do is Ihave I did have an assistant
that was doing my follow-ups.
Basically, when people wouldcomment, she would do the.
(16:39):
She would be, she would answerthe comments.
So it's good if you havesomebody that can do that for
you.
So I had her for a little while.
Of all my social media stuff,she would answer the comments.
That's where I went at the most, but I used to put stuff on.
Right now I've had like threevideos that have gone viral on
TikTok.
But it happens.
(17:01):
But it's very interesting thatagain, you have to see who is
engaging with you.
Linkedin we're not compatibleyet.
Facebook, yes, instagram notcompatible yet.
You still put stuff out there,but who is talking with you?
And also, each one of themneeds something a little bit
different.
From my TikTok page to myFacebook page.
(17:26):
Something has to be a littlebit tweaked in order to be able
to touch base with each one ofthem.
My social media platformsyou're great.
You're great.
You're great.
My TikTok page how crazy canyou get?
I need some music in here, Ineed some movement in here.
So it all depends you know.
(17:47):
So you have to get to know eachone of those social media
platforms.
Alyssa (17:51):
That's a great way of looking at it.
Like, if you're going to goonto another platform, how can
you make it different from theother?
And then maybe you'll attractanother group that you weren't
even thinking about as well.
Like, right now I'm only onInstagram, but I would love to
go to TikTok someday, you knowat one point.
(18:11):
But now that's a really goodpoint.
Like, how do I tweak it so thatit's a little bit more
entertaining, since TikTok is, Imean, for myself?
I use TikTok because it's Iwant the entertainment value, um
and so, even when I'm learningabout like educational things, I
want to be entertained at thesame time and not just have a
talking head.
So that you know, it'ssomething that's really great
(18:34):
advice.
And I think I think there's alsothis like kind of like
invisible expectation that wehave to create more, be more
creative, do more, post more,and it just kind of feels like
we're never doing enough.
So I kind of love that.
You're just like, but just putsomething out there, like you're
just, you know, it's so casual.
I didn't even think that.
I always thought that you hadto like plan meticulously every
(18:57):
single post that you put outthere, be very intentional.
But you're.
You know, your take is likejust put it out there.
Your take is like just put itout there, let people find you,
and it's like that is so.
I love that and it's just soand it's so chill Because I
think that's if we're doingalready so much in our business,
then if we're just puttingsomething out there then that
(19:24):
takes a lot of that stress offof us.
Renee (19:26):
If I showed you I can't even find it right now If I show
you the TikTok I mean theFacebook ad that over a million
people looked at you're like why, if I show you the TikTok ad
that's gone viral you're likewhy, see, you don't know, you
don't, you have no clue.
I mean, you, you can think youmay know, but if you keep trying
(19:48):
to strategize, you don't knowwhat's gonna, what's gonna spark
people.
I mean, that's what I'velearned because things have gone
viral like okay, thank you.
Alyssa (19:58):
It's so funny.
Like the ones that don't that Idon't do any kind of planning
involved, those, those are theones that do well.
Like what?
How is this possible?
Like it literally took me twoseconds to create and it's doing
far better than the ones that Ihad, like a talking head video
and it didn't do.
(20:19):
It didn't do so well and so I'mlike wait a second.
Okay, I need to change mystrategy here, because clearly
people want more of my likeB-roll type of content than they
do with like talking heads.
So you know, it's just allabout tweaking and strategy and
things like that.
Renee (20:36):
So the one that went viral.
I'm just sitting there talkingfor like three minutes.
That's amazing.
Alyssa (20:45):
Two minutes or three minutes or something like that
no, but you said something thatthat resonated with them and
that's you know.
And then you, you take that andyou're like, okay, well, let me
just replicate it and keepreplicating it.
There you go.
Yeah, exactly, so let's switchgears to your eight week program
.
I you know it's it's no smalltask, I think, to create a
(21:08):
program that delivers resultsbut also creates that connection
that is so strong that peoplestick around for like a long
time after the program.
So this is another dream I findfor a lot of businesses who you
know they're turning, they wantto turn one-time client into a
long-term relationship.
So how do you keep, how do youget your clients to keep like
(21:29):
reinvesting in your programsthat you offer?
Renee (21:32):
Well, one thing that I have as a personal trainer I
used to keep my clients for 15years, 20 years.
Right now I have my exerciseclass.
They've been in it for threeyears.
I have a very good I'm verygood at that.
And one thing that is such youhave to get good at is customer
service.
You have to get good atcustomer service.
(21:53):
You have to get good atself-improvement.
When your people come into yourspace, there's certain things
that they are looking for, and Iknow how to deliver those types
of things.
To keep people trusting in meand coming back for more, and I
know one of the main things thatyou have to be able to do is
(22:14):
you have to hear what they'resaying and then next time you
see them repeat it again.
That tells you that anytime youcan share with people that
you're listening to them canshare with people that you're
listening to them is absolutelygolden.
Inside of my classes that Ihave, they know I'm the boss I'm
not going to say the boss, butthey know I'm the leader, the
(22:34):
coach.
They know I'm the coach and Ikeep everybody safe.
They have to feel protected inthose classes.
They have to feel safe in thoseclasses.
They have to feel that whateverthey say won't go outside of
that room and also each one ofthem.
Even though I am running a classof women, I speak to them
throughout the week also,because it's not.
(22:54):
I do make sure that I speak tothem one-on-one throughout the
week so they know if they haveanything personal that they need
to talk about, I'm there tohelp them.
I basically do not.
I really just try to talk tothem as that.
I want to be there to help them, that I'm their coach, that I'm
their mentor and whatever theyask me I can see what I can help
(23:16):
them with.
Also, it's very important for usas coaches to have a lot of
resources, so when they do askus, we don't know everything,
but we need to say, okay, well,go try this, go here, this is
what I've tried, you can trythat.
But it's very important for usto customer service galore.
I'm never, ever late.
I'm always on time, veryrespectful of their time, and
(23:41):
also you have to really work onyourself, a lot of
self-improvement.
I've been doing that stuff foryears of being a trying to be, a
working on being a betterperson, a better coach to all my
clients and to my family.
Alyssa (23:57):
And just to be a role model as well.
Like you know, lead the type oflife that they look at you and
say, wow, I want that too, and Iwant to be a part of that and
continue to be a part of that aswell.
And I love what you said aboutcustomer service and making it
about the person, the client,not about what it can do for
your business.
You know, it's like, yes, itwould be great to have your
(24:20):
clients for years, because thatmeans that you're maintaining,
you're growing your business andthings like that.
But it's also a benefit foryour clients to stay with you
because you can offer that senseof support, continued support,
that they wouldn't otherwisehave if they were to just do it
themselves, you know, or just gooff and watch some videos
online, like they have you intheir back pocket, and that's
(24:42):
the whole point is to create anexperience, a continued
experience for them.
So that's the whole point is tocreate an experience, a
continued experience for them.
So that's such valuable insight.
And, you know, also just activelistening as well as just
listening to, but that activelistening as well as knowing
exactly what they want and theyneed, or what they want more of
as well.
I always find that you know,with my own clients, like I
(25:02):
asked them what else am Imissing?
You know that.
You know you've gone through,you've worked with me, what else
can you, what else do you need?
And then trying to weave thatinto what your offers and seeing
if you can create somethingelse that can better serve them.
So that's also, you know, cancan also help as well.
(25:23):
And so you know, speaking ofkind of like these takeaways, um
, it's time for one of myfavorite parts of the show.
This is called the brilliantbite of the week.
This is where we share a quick,actionable tip or piece of
wisdom that can spark someinspiration for our listeners,
um, and can take that next step.
(25:44):
So what would you say is onepiece of advice that you'd like
to share that they can go outand now implement?
Renee (25:52):
One thing about our bodies is we can heal ourselves.
Everything about what I do whenit comes to knee pain or joint
pain, it's all about healingfrom the inside out.
So what I'm suggesting forpeople to do is to take things
such as certain type of massages.
There's something called alymphatic drainage massage.
(26:13):
I highly recommend it.
Anybody has any type ofchallenges with any type of pain
.
We all need to get what we calla lymphatic drainage massage.
Find a good therapist and dothat, so we need to heal from
the inside out.
Get information from thatperson can really help you along
your way to stay in a healthyand pain-free way.
Alyssa (26:36):
That's great, and for our solopreneurs as well, for
those who also want what youhave the community, the loyalty
with your clients, the um.
You know, what could you offerin terms of um?
Maybe it could be a mantra, itcould be advice or like insight
(26:57):
about, you know, growing theirbusiness with you know, live
calls or um having programs.
What, uh, what could you, whatcould you offer in terms of
advice or wisdom?
Renee (27:10):
One thing I highly recommend is, I mentioned before
, it's always aboutself-improvement.
If you want to be a good leaderand a coach, you have to read
about good leaders and goodcoaches, and so that's what I
would highly recommend.
I have an audio book of allkinds of coaches and leaders so
I can learn about how leadershipskills and so I can be able to
(27:30):
take those skills onto mycoaches, onto my clients, and be
a good inspiration in theirlives.
Alyssa (27:37):
That's great advice.
I love that and it can, I know.
I think the self-improvement isreally good, because then you
can tell your clients whatyou've tried and then what
you're doing more of now, and soyou've kind of become your own
experiment.
Renee (27:53):
For 20 years.
You try a lot of things, yeahright.
Alyssa (27:56):
I know, I know and so we've learned so many practical
takeaways today and sharing yourstory and all of your wisdom.
So thank you so much.
And so, for those of you thatare listening who want to learn
more about Renee's work orconnect with her directly, all
the links are in the show notes.
So make sure to check them out.
And if you're at the stagewhere you're struggling to find
the perfect name for yourprogram, I do have a prompt in
(28:19):
my in the show notes that calledthe viral name validator, and
it's an ultimate tool fortesting um, if your name is
going to be attention grabbing,memorable and just ready to sell
.
So the link is in the show notesif you want to go ahead and
download that um.
So thank you for listening andI'll catch you next time on
another brilliant idea.
Thanks for tuning in to thisepisode of brilliant ideas.
(28:42):
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
And I know one of the main things that you have to be
able to do is you have to hearwhat they're saying and the next
time you see it repeated again,that tells you that anytime you
can share with people thatyou're listening to them, it's
absolutely golden.
Alyssa (00:14):
Welcome to Brilliant Ideas, the podcast that takes
you behind the scenes of some ofthe most inspiring digital
products created by solopreneursjust like you.
I'm your host, alyssa, adigital product strategist who
helps subject matter expertsgrow their business with online
courses, memberships, coachingprograms and eBooks.
If you're a solopreneur withdreams of packaging your
expertise into a profitabledigital product, then this is
(00:37):
the podcast for you.
Expect honest conversations ofhow they started, the obstacles
they overcame, lessons learnedthe hard way and who face the
same fears, doubts andchallenges you're experiencing,
from unexpected surprises tobreakthrough moments and
everything in between.
Tune in, get inspired and let'sspark your next big, brilliant
idea.
Hello and welcome back to theBrilliant Ideas Podcast.
(00:58):
I'm your host, elisabeth Serio.
If this is your first timelistening, you've just found
your go-to podcast to help youlaunch your course, build that
membership or create that ebookthat actually sells, using real
strategies from successfulbusiness owners who've done just
that.
And here today is Renee, whoisn't just a knee pain expert.
She's a marketing genius withover 20,000 people on her list
(01:20):
and zoom calls packed with 900women.
Multiple times, she's turnedher mission into a thriving
business and she's here to shareher story, so let's dive in.
Welcome to the show, renee.
I am so glad you're here.
Renee (01:34):
I am really glad to be here.
I love talking about what I do.
Alyssa (01:38):
I know and, renee, I was reading so much about your
story you know, where yousuffered from osteoarthritis,
knee pain, and then going, going, you know to, to the
traditional doctor route andthen you kind of discovered,
like the holistic alternativemethods to healing your knee
pain.
And then you discovered, youknow, you rediscovered, um and
you regained your mobility, yourstability and then your
(01:58):
confidence from that experienceand so you've really become
known as, like this, knee painexpert.
And my question to you is thatwhat motivates you to want to
take your experience now,everything that you've gained
over the last you know, 10, 15,20 years, um and turn it into
something that is purposeful andmission driven and um to now
(02:22):
help hundreds of people?
Renee (02:27):
Well, thank you for asking.
Well, I think the main thingthat first started off when I
just had an ankle injury I justhad an ankle injury that went
into foot pain and then footpain went into knee pain and
that information is not talkedabout at all.
And so, as I was going to thedoctors and going to the doctors
(02:47):
four different doctors I wentto and I did all the exercises
and I lost the weight and itstill did not.
It still did not help.
But I think the other part ofit that is Alicia I want to
pronounce your name correctly oh, alyssa Alyssa.
Okay, thank you.
I want to pronounce your namecorrectly.
Oh, alyssa Alyssa.
Okay, thank you, alyssa is thatmy mother was on a walker and my
(03:09):
sister is on a walker, allbecause of joint problems, and
so that was another motivationthat well you know I can also
help them, give some informationabout what's going on with
their joint pain, and also formyself.
So that was my other motivatingstep into making this out of a
(03:30):
mission.
And also because knee pain.
I found that it's not that easy, it's not that hard to get rid
of your knee pain.
You have to maintain it, but itreally isn't that hard.
But when you see that peopleare suffering I mean literally
suffering because of their kneechallenges, their joint
challenges I said I just can'tkeep going on like this when I
(03:52):
know I have the answers.
And once I got the answers in2014, it was off to the races
after that.
Alyssa (03:59):
Wow, and it seems like it's a big passion of yours as
well, and that you've takensomething that was your
experience and you've learned somuch about it over your years
of trial and error.
And then you've taken your whatyou know and you turn it into a
community around your work.
Like you know, when I wasreading about it, you've grown
(04:21):
your email list to over 20,000people and you have hundreds of
women showing up on to your Zoomcalls, and that's a dream for a
lot of business owners.
When you look at the typicalattendance rates for you know,
like events on Zoom and you know, of course, if they're paying
to be there there's a highchance you'll get, like, a lot
of people on your calls.
But even beyond that, yournumbers are extremely high,
(04:42):
which tells me that people arecoming because you're solving a
very specific need or desire toget rid of that knee pain or,
you know, to gain moreflexibility, mobility, something
that they wish they had more of.
That really tells me thatyou've really cornered a market
(05:18):
here where you're able to takesomething as simple as you know
knee pain and you know that kindof you know that thing that
they want to fix and you'veturned it into something that
you know where you can actuallyhelp people hundreds of people
and and.
So what kind of strategies haveyou used to grow your email
list and also kind of have thatattendance rate?
I mean people showing up onyour zoom calls every single
time because they know they needyou.
What has been?
What has the?
(05:39):
What does that have been likefor you?
Renee (05:42):
Wow, um, uh, the the strategy that I was.
First of all, it's veryimportant for entrepreneurs to
have coaches.
I mean, they may not want, theymay not say they can't afford
them, but we do need coaches.
And one of the things I wastold to do was to put stuff out
there on a certain social mediaplatforms, and whatever social
(06:04):
media platform got the most hits.
That's the one I worked on.
So when I found out, I had oneone, one little ad that was
started to get some traction.
That's the one I started to puton event bright.
I started to do things on eventbright and probably 16 people
showed up.
16 people showed up and then inthat time was only like maybe
30 people showed up.
16 people showed up and then inthat time, it was only like
(06:27):
maybe 30 people showed up.
But here's the key.
The key is who is showing up?
Was it women or was it men?
Who was asking the questions?
Was it women or was it men?
And the women were asking thequestions and the men just would
not participate.
So I did that for about four orfive months just 30 people, 10
(06:49):
people, that thing untilDecember 2021.
When I changed the one word inmy ad to all women and it went.
It went viral.
So I was.
I went literally from 30 peoplecoming to my webinars to in
(07:11):
January of 2020, I'm sorry, itwas 2021, 1,500 women signed up
Okay, that's not how many showedup, but that's how many signed
up.
And probably by February of2021, there was 3,000 women that
(07:31):
were signing up.
And see, I only thought thatknee pain was in America, but it
wasn't, and that's where itescalated.
But you have to really look atyour numbers.
Who's showing up, who's askingthe question?
Sometimes you just have to do alittle tweaking and that's when
it kind of exploded.
Alyssa (07:49):
Wow, that's such an interesting perspective and it
really highlights that youreally need to know who you're
talking to Like and for you,were the women like?
What age group were they anddid you have a?
Was it like very consistent theages that were coming onto the
calls there was?
Renee (08:07):
mostly 50 and over and in very, very bad shape.
I'll say that for sure.
I sometimes my webinars wouldlast for four hours because I
just would not get off until Ianswered all their questions,
because they were in such direneed, they didn't have any hope
and they were just in so muchpain that I just stayed on there
(08:29):
.
And so much pain that I juststayed on there, me and my
assistant.
I had to take a potty breakevery now and then but we stayed
on there quite often for likefour hours.
Alyssa (08:38):
Wow, and so your method.
So how long?
Like?
I mean, I hate to put you onthe spot, but how long does your
method take, or how does it?
You know?
Can you walk me through, likejust an example of how it works,
when someone goes on to yourZoom calls?
Renee (08:56):
Oh, you mean if they come onto my webinars?
Alyssa (08:59):
Yeah, like your live webinars that you host, Like
what you know, what kind ofthings happen in those webinars,
Like you know, because you stayfor four hours.
So what are you doing duringthat time hours?
Renee (09:12):
Like you know, cause you stay for four hours.
So what are you doing duringthat time?
Well, the in the very beginning, I always talk about something
that they know, but they don'teven know what they don't know,
cause they don't really know whythey even have their problems
for so long.
I mean, why do you keep kneepain?
I had knee pain for 20 years.
Why why do you have knee painfor 20 years?
And so when I started to breakthat down, they were like, oh my
(09:33):
God, and they were just soexcited about it.
And then, when I got to mystory, they were just all tears
and all that because theystarted to see the hope.
So, from that particular place,once you understand that your
message is getting across, yousee, they don't know what they
don't know.
And then they start to trustand believe you.
(09:54):
And that's where it has tohappen.
It has to be a trust factor.
There I talk their language.
We have to talk people'slanguage.
That's what I did on thewebinars a lot, and I wasn't
really asking them for anything.
At the very end I said I justwant to sit and talk with you, I
(10:17):
just want to find out moreabout what's going on with your
knees and for that the webinarwould probably last about an
hour and a half or maybe hour to45 minutes, but two hours were
just all of me answering theirquestions and those women stayed
on there.
Hundreds of them stayed onthere for hours just listening.
It was so rewarding.
It was scary as heck becauseI've never done it before.
You know, I was only doing like30 people 15 people now I have,
(10:40):
like I think I used to havelike 900 800 on my webinars 900
people and that's where I gotmine.
That's why I have clients fromall over the world because of
that.
Webinars, those webinars.
Alyssa (10:58):
Wow, and so what happens after?
So, once they come to thewebinar, um, what happens
afterwards?
Do you do they enroll into oneof your the programs that you
have Like?
How does that work?
Renee (11:10):
Well, I can tell you that this is why it was so important
to have a coach, because Ididn't know anything about
building a program because I wasdoing everybody one-on-one, but
my coach before COVID hit, shewas telling us how to build a
program.
So when I first started inJanuary, when I had all those
people, I was still trying to doone at a time.
That wasn't working because yougot like 400 people.
(11:34):
So I went in about going intoabout February, march that's
when I started to actually builda program.
So I built a four week programat first and then I built an
eight week program after that.
So it was a progression on fromfour weeks to eight weeks.
Alyssa (11:50):
Wow, okay, cool, that's awesome.
And I know what you mean aboutthe one-to-one because you know
I have.
I have it in both ways too,like I and for my business I
have the one-to-one because Istill find that with every
person, every person has stillyes, it's universal what the
common problem is, but everyperson has individual needs, and
(12:12):
so I could see how a programwould be hard or difficult to
create if you're workingone-to-one and you're really
getting to know everything aboutthat person and what they're
struggling with and thencreating that kind of custom
approach.
But then also, if you're having900 women show up on your calls
, there's just no capacity onyour end to be able to address
(12:37):
every one of those women.
So creating a program like thatmakes sense, right.
Renee (12:42):
Well, it's very interesting you say it like that
, because what I'm finding in,see, I'm creating what they call
a paradigm shift.
What I mean by that is I don'ttalk about strengthening your
leg muscles.
I don't talk about all thethings that the doctors are
talking about, that you're goingto need surgery, that I can't
do nothing for you.
I'm talking about starting atyour feet, starting at your
(13:05):
ankles, starting at your shins.
We got to get you intoalignment.
We have to get you rebalanced.
So people women just wasn'treally buying it Okay.
However, when they get in agroup when they was in my group
of like 30 something women andthis one woman said, oh, this is
really helping.
And then the other one said,this is really helping.
(13:25):
That helped me tremendously.
I didn't know how much, but Ineeded them to help reinforce
what I'm talking about, becausewhat I do, no one else is doing.
So there was a big trust factorthere that they had to get, and
they got it from each other.
I mean it was incredible howrewarding and crying Everybody
(13:46):
was crying because it wasgetting well, but they were
supporting each other from allover the world it was incredible
, and that's the missing key fora lot of programs.
Alyssa (13:56):
They are missing that community aspect that you've
mastered, because now it's likethey're able to rely on each
other and get tips of whatworked for them, and then it's
just kind of like a dominoeffect which I love and it's
like it doesn't even really needto involve.
Yes, at some point you areinvolved, but it can also
(14:17):
survive without you being thereevery step of the way, because
they have partnerships andaccountability and buddies, and
so it's a really interesting wayto have a program with a
community and then be able torely on that community for long
term you know to, for long termand then keeping them inside
(14:38):
your world, and so and I do Ialso think that this didn't
happen overnight, right?
I think you know, as you hadmentioned, you know your whole
story.
This is like years in the makingand nothing is built overnight.
These, all the things thatyou've done, that you've
cultivated or have, are monthsand months of planning, um, and
(15:00):
speaking on that, as we kind oforganize and plan our content
and our webinars and our eventsand things like that, um, I find
that there's many businessowners who find social media to
be one of the biggest like timesuck when it comes to like
planning these types of eventsand and marketing the programs
and things like that, and so,and they're probably thinking
(15:20):
that they're at their capacitythemselves, like you know, the
one to one is great, but they dowant to be creating programs
that, so they can alleviate someof the stress of working with
too many clients at once andthen burning out, and so, and
maybe also, they don't have asocial media team themselves.
Like a lot of the listenersright now, they are solo
printers, they wear a lot ofhats, they, you know we really
(15:43):
don't have a team of peoplehelping them, and so what would
you say your approach is when itcomes to marketing on like
TikTok, instagram, facebook,youtube, like how do you make it
?
How do you make it allmanageable?
Renee (15:56):
Oh, the one thing that one of my coaches told me to do
to launch my business in thefirst place.
She said I want you every dayto get up and just put something
on every last one.
I'm just something, just putsomething out there.
And she said the reason forthat and this is why this was so
critical for me was that whenmy business started to launch
itself, people had to find me.
(16:17):
So if I didn't have all thatstuff out on Facebook or TikTok
and Instagram, then nobody couldfind me.
So, even though people may notbe finding you, you still need
to put that stuff out there justso that people would know about
you.
That stuff out there, just sothat people would know about you
.
But I basically what I do is Ihave I did have an assistant
that was doing my follow-ups.
Basically, when people wouldcomment, she would do the.
(16:39):
She would be, she would answerthe comments.
So it's good if you havesomebody that can do that for
you.
So I had her for a little while.
Of all my social media stuff,she would answer the comments.
That's where I went at the most, but I used to put stuff on.
Right now I've had like threevideos that have gone viral on
TikTok.
But it happens.
(17:01):
But it's very interesting thatagain, you have to see who is
engaging with you.
Linkedin we're not compatibleyet.
Facebook, yes, instagram notcompatible yet.
You still put stuff out there,but who is talking with you?
And also, each one of themneeds something a little bit
different.
From my TikTok page to myFacebook page.
(17:26):
Something has to be a littlebit tweaked in order to be able
to touch base with each one ofthem.
My social media platformsyou're great.
You're great.
You're great.
My TikTok page how crazy canyou get?
I need some music in here, Ineed some movement in here.
So it all depends you know.
(17:47):
So you have to get to know eachone of those social media
platforms.
Alyssa (17:51):
That's a great way of looking at it.
Like, if you're going to goonto another platform, how can
you make it different from theother?
And then maybe you'll attractanother group that you weren't
even thinking about as well.
Like, right now I'm only onInstagram, but I would love to
go to TikTok someday, you knowat one point.
(18:11):
But now that's a really goodpoint.
Like, how do I tweak it so thatit's a little bit more
entertaining, since TikTok is, Imean, for myself?
I use TikTok because it's Iwant the entertainment value, um
and so, even when I'm learningabout like educational things, I
want to be entertained at thesame time and not just have a
talking head.
So that you know, it'ssomething that's really great
(18:34):
advice.
And I think I think there's alsothis like kind of like
invisible expectation that wehave to create more, be more
creative, do more, post more,and it just kind of feels like
we're never doing enough.
So I kind of love that.
You're just like, but just putsomething out there, like you're
just, you know, it's so casual.
I didn't even think that.
I always thought that you hadto like plan meticulously every
(18:57):
single post that you put outthere, be very intentional.
But you're.
You know, your take is likejust put it out there.
Your take is like just put itout there, let people find you,
and it's like that is so.
I love that and it's just soand it's so chill Because I
think that's if we're doingalready so much in our business,
then if we're just puttingsomething out there then that
(19:24):
takes a lot of that stress offof us.
Renee (19:26):
If I showed you I can't even find it right now If I show
you the TikTok I mean theFacebook ad that over a million
people looked at you're like why, if I show you the TikTok ad
that's gone viral you're likewhy, see, you don't know, you
don't, you have no clue.
I mean, you, you can think youmay know, but if you keep trying
(19:48):
to strategize, you don't knowwhat's gonna, what's gonna spark
people.
I mean, that's what I'velearned because things have gone
viral like okay, thank you.
Alyssa (19:58):
It's so funny.
Like the ones that don't that Idon't do any kind of planning
involved, those, those are theones that do well.
Like what?
How is this possible?
Like it literally took me twoseconds to create and it's doing
far better than the ones that Ihad, like a talking head video
and it didn't do.
(20:19):
It didn't do so well and so I'mlike wait a second.
Okay, I need to change mystrategy here, because clearly
people want more of my likeB-roll type of content than they
do with like talking heads.
So you know, it's just allabout tweaking and strategy and
things like that.
Renee (20:36):
So the one that went viral.
I'm just sitting there talkingfor like three minutes.
That's amazing.
Alyssa (20:45):
Two minutes or three minutes or something like that
no, but you said something thatthat resonated with them and
that's you know.
And then you, you take that andyou're like, okay, well, let me
just replicate it and keepreplicating it.
There you go.
Yeah, exactly, so let's switchgears to your eight week program
.
I you know it's it's no smalltask, I think, to create a
(21:08):
program that delivers resultsbut also creates that connection
that is so strong that peoplestick around for like a long
time after the program.
So this is another dream I findfor a lot of businesses who you
know they're turning, they wantto turn one-time client into a
long-term relationship.
So how do you keep, how do youget your clients to keep like
(21:29):
reinvesting in your programsthat you offer?
Renee (21:32):
Well, one thing that I have as a personal trainer I
used to keep my clients for 15years, 20 years.
Right now I have my exerciseclass.
They've been in it for threeyears.
I have a very good I'm verygood at that.
And one thing that is such youhave to get good at is customer
service.
You have to get good atcustomer service.
(21:53):
You have to get good atself-improvement.
When your people come into yourspace, there's certain things
that they are looking for, and Iknow how to deliver those types
of things.
To keep people trusting in meand coming back for more, and I
know one of the main things thatyou have to be able to do is
(22:14):
you have to hear what they'resaying and then next time you
see them repeat it again.
That tells you that anytime youcan share with people that
you're listening to them canshare with people that you're
listening to them is absolutelygolden.
Inside of my classes that Ihave, they know I'm the boss I'm
not going to say the boss, butthey know I'm the leader, the
(22:34):
coach.
They know I'm the coach and Ikeep everybody safe.
They have to feel protected inthose classes.
They have to feel safe in thoseclasses.
They have to feel that whateverthey say won't go outside of
that room and also each one ofthem.
Even though I am running a classof women, I speak to them
throughout the week also,because it's not.
(22:54):
I do make sure that I speak tothem one-on-one throughout the
week so they know if they haveanything personal that they need
to talk about, I'm there tohelp them.
I basically do not.
I really just try to talk tothem as that.
I want to be there to help them, that I'm their coach, that I'm
their mentor and whatever theyask me I can see what I can help
(23:16):
them with.
Also, it's very important for usas coaches to have a lot of
resources, so when they do askus, we don't know everything,
but we need to say, okay, well,go try this, go here, this is
what I've tried, you can trythat.
But it's very important for usto customer service galore.
I'm never, ever late.
I'm always on time, veryrespectful of their time, and
(23:41):
also you have to really work onyourself, a lot of
self-improvement.
I've been doing that stuff foryears of being a trying to be, a
working on being a betterperson, a better coach to all my
clients and to my family.
Alyssa (23:57):
And just to be a role model as well.
Like you know, lead the type oflife that they look at you and
say, wow, I want that too, and Iwant to be a part of that and
continue to be a part of that aswell.
And I love what you said aboutcustomer service and making it
about the person, the client,not about what it can do for
your business.
You know, it's like, yes, itwould be great to have your
(24:20):
clients for years, because thatmeans that you're maintaining,
you're growing your business andthings like that.
But it's also a benefit foryour clients to stay with you
because you can offer that senseof support, continued support,
that they wouldn't otherwisehave if they were to just do it
themselves, you know, or just gooff and watch some videos
online, like they have you intheir back pocket, and that's
(24:42):
the whole point is to create anexperience, a continued
experience for them.
So that's the whole point is tocreate an experience, a
continued experience for them.
So that's such valuable insight.
And, you know, also just activelistening as well as just
listening to, but that activelistening as well as knowing
exactly what they want and theyneed, or what they want more of
as well.
I always find that you know,with my own clients, like I
(25:02):
asked them what else am Imissing?
You know that.
You know you've gone through,you've worked with me, what else
can you, what else do you need?
And then trying to weave thatinto what your offers and seeing
if you can create somethingelse that can better serve them.
So that's also, you know, cancan also help as well.
(25:23):
And so you know, speaking ofkind of like these takeaways, um
, it's time for one of myfavorite parts of the show.
This is called the brilliantbite of the week.
This is where we share a quick,actionable tip or piece of
wisdom that can spark someinspiration for our listeners,
um, and can take that next step.
(25:44):
So what would you say is onepiece of advice that you'd like
to share that they can go outand now implement?
Renee (25:52):
One thing about our bodies is we can heal ourselves.
Everything about what I do whenit comes to knee pain or joint
pain, it's all about healingfrom the inside out.
So what I'm suggesting forpeople to do is to take things
such as certain type of massages.
There's something called alymphatic drainage massage.
(26:13):
I highly recommend it.
Anybody has any type ofchallenges with any type of pain
.
We all need to get what we calla lymphatic drainage massage.
Find a good therapist and dothat, so we need to heal from
the inside out.
Get information from thatperson can really help you along
your way to stay in a healthyand pain-free way.
Alyssa (26:36):
That's great, and for our solopreneurs as well, for
those who also want what youhave the community, the loyalty
with your clients, the um.
You know, what could you offerin terms of um?
Maybe it could be a mantra, itcould be advice or like insight
(26:57):
about, you know, growing theirbusiness with you know, live
calls or um having programs.
What, uh, what could you, whatcould you offer in terms of
advice or wisdom?
Renee (27:10):
One thing I highly recommend is, I mentioned before
, it's always aboutself-improvement.
If you want to be a good leaderand a coach, you have to read
about good leaders and goodcoaches, and so that's what I
would highly recommend.
I have an audio book of allkinds of coaches and leaders so
I can learn about how leadershipskills and so I can be able to
(27:30):
take those skills onto mycoaches, onto my clients, and be
a good inspiration in theirlives.
Alyssa (27:37):
That's great advice.
I love that and it can, I know.
I think the self-improvement isreally good, because then you
can tell your clients whatyou've tried and then what
you're doing more of now, and soyou've kind of become your own
experiment.
Renee (27:53):
For 20 years.
You try a lot of things, yeahright.
Alyssa (27:56):
I know, I know and so we've learned so many practical
takeaways today and sharing yourstory and all of your wisdom.
So thank you so much.
And so, for those of you thatare listening who want to learn
more about Renee's work orconnect with her directly, all
the links are in the show notes.
So make sure to check them out.
And if you're at the stagewhere you're struggling to find
the perfect name for yourprogram, I do have a prompt in
(28:19):
my in the show notes that calledthe viral name validator, and
it's an ultimate tool fortesting um, if your name is
going to be attention grabbing,memorable and just ready to sell
.
So the link is in the show notesif you want to go ahead and
download that um.
So thank you for listening andI'll catch you next time on
another brilliant idea.
Thanks for tuning in to thisepisode of brilliant ideas.
(28:42):
If you love the show, be sureto leave a review and follow me
on Instagram for even moreinsider tips and inspiration.
Ready to bring your next big,brilliant idea to life?
Visit AlyssaVelsercom forresources, guidance and
everything you need to startcreating something amazing.
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