Ep. 107 Scaling Startups and the Rise of Go-to-Market Engineers with Evolve AI

Show Notes:

In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Megan Wells, VP of Marketing at Evolve AI, to explore the future of marketing leadership in an AI-driven world. Megan shares her perspective on the rise of go-to-market engineers, the growing role of automation and prompt engineering, and what it takes to scale effectively within a fast-paced startup environment.

She also dives into the evolving expectations for marketing leaders, emphasizing the need for clear communication, sharp prioritization, and alignment across teams. With a forward-looking lens, Megan highlights how AI is reshaping marketing strategies and unlocking new opportunities for growth.

This conversation is a must-listen for marketing leaders, startup founders, and growth-focused executives who want to stay ahead in today’s rapidly changing business landscape.

Bio*

Megan Wells is a strategic marketing leader with a passion for building and scaling go-to-market engines in fast-moving, early-stage environments. Her work centers on aligning brand, demand, and revenue to drive efficient, predictable growth.

Whether stepping in as the first marketing hire or evolving a scrappy team into a structured function, Wells brings a systems-thinking approach to everything from lifecycle strategy and demand gen to RevOps and messaging. Wells has led marketing in startups, advised academic CX programs, and built a consultancy supporting founders and growth-stage teams.

Her philosophy is simple: move fast with purpose, optimize what matters, and build marketing orgs that are just as scalable as the product they support.

To connect with our guest, click on the links below:

LinkedIn:  https://www.linkedin.com/in/meganwells22/

Website:  www.evolv.ai 

Connect with me:

🎁Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/