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October 24, 2025 30 mins

Show Notes:

In this episode of The Business Growth Spotlight, host Heidi Schalk, Co-Founder of HLH Growth Solutions, sits down with Maksym (Max) Petruk, CEO and Co-Founder of WeSoftYou, a custom software development company with over 100 team members and a growing focus on AI and education technology.

Max shares the story behind WeSoftYou’s impressive growth in a competitive B2B software market — and the pivotal moments that shaped their success. From building strong client relationships to navigating the fast-paced world of artificial intelligence, this conversation dives deep into what it takes to scale sustainably, build trust, and future-proof your business in the age of AI.

Bio:

Maksym Petruk is the founder and CEO of WeSoftYou, an 80+ person product development company delivering software solutions across AI, EdTech, SaaS, Web3, and more. With over 8 years of product management experience, he focuses on driving digital transformation for SMBs and advising early-stage startups.

A Forbes Technology Council member and Harvard Business School Online alum, Maksym has been recognized as Payoneer’s Innovator of the Year and named to Kyiv Post’s Top 30 Under 30. He’s a frequent speaker at global tech events and is passionate about turning big ideas into scalable solutions.

To connect with our guest, click on the links below:

LinkedIn:  https://www.linkedin.com/in/maksym-petruk/

Instagramhttps://www.instagram.com/maksym.petruk/

Connect with me:

🎁Spotlight to Scale:  Spotlight to Scale Blueprint

LinkedInhttps://www.linkedin.com/in/heidischalkcoaching/



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