Creators from TrueFans: Showcasing Independent Podcasting

Originally conceived as an accountability tool to force them to write, The Failing Writers Podcast has evolved into a unique creative outlet where hosts Tom and Jon 'scratch a creative itch' through sketches, songs, and 'weird stuff', alongside interviews with successful authors. In this episode the duo discuss the independent creator's journey, from the difficulty of marketing a multi-genre show to the paradox of a podcast that bo...

Community, feedback, grants and support for indie podcasters.

Remi Roy, creator of The Driven Introvert Podcast and founder of PodGround, shares her journey from a self-taught podcaster recording in a library to building a supportive community for independent creators. The discussion explores the common 'shouting into the void' feeling and how PodGround’s micro-grants and structured resources aim to lower the dropout rate for new sh...

Claire chats with Shá Sparks, host of The Shá Sparks Show, to discuss building a community, exploring trauma and resilience, and navigating the podcasting landscape.

Shá discusses her transition from hairstylist to podcaster and 'connector' for military and business leaders, exploring how their past struggles – the 'muck and yuck' – become their greatest strengths. The conversation highlights the concept of a 'respect economy' versu...

In this new-year mixtape episode, guests that have featured on Creators from TrueFans in 2025 share their personal hopes for their indie podcasts and for the independent podcasting landscape as a whole.

Aspirations range from continued growth and increased listener engagement to securing sponsorships and expanding into new formats, including in-person series. A recurring theme is the desire for better support and recognition for...

Ever felt deeply connected to a story, even if it's vastly different from your own?

Jennica Sadhwani shares the compelling origins of her show, Multispective, which aims to amplify diverse voices sharing stories of overcoming adversity, fostering connection through shared human experience. She details how her personal journey of being a good listener evolved into a podcast idea after a stranger's suggestion, highlighting the univers...

Friendship files and the future of podcasting.

In this week's episode of Creators from TrueFans, Claire chats with Jayne Morgan, the creative mind behind The Friendship File podcast. Jayne shares the unique premise of her show, where two friends independently answer 17 questions about their relationship and then react to each other’s responses. She explains how the podcast delves into the unsung yet incredibly vital role of friendsh...

Books that change lives and tech that changes podcasting.

This time Claire welcomes Rebecca Thandi Norman, the creative force behind the Book Imprint podcast. Rebecca shares the evolution of her show, from the Agatha Christie-focused Tea & Murder to Book Imprint, which explores the profound impact of books on individuals before the age of 25. She delves into her unique approach to guest selection, ensuring a diverse range of voi...

Powerful storytelling, innovative documentary production and vital discussions on the future of podcasting metrics.

This time, Claire interviews Anna Stoecklein, creator of The Story of Woman, to find out more about her critically acclaimed new documentary series:

The Story of Woman: Finding Strength in Kenya

• A Harrowing Topic, a Powerful Message: Hear how Anna travelled to Kenya to create a three-part series on Female Genital...

Are you struggling to break into the media industry or advance your career? David Spencer, who created The Media Mentor brand twenty years ago, shares why he launched The Media Mentor podcast as a powerful audio tool to help people navigate the "mystifying world of recruitment".

Episode Highlights You Won't Want to Miss:

• The Power of Audio: Discover why David, a long-time lover of audio who always dreamt of working in rad...

Connecting cats and the creator economy!

This time Claire Waite Brown chats with Amanda B, AKA Captain Kitty, the creator and host of the brilliantly inventive and award-winning 6 Degrees of Cats, the podcast that explores deep, cat-themed questions such as 'Are cats cuter than babies?' and 'Did Sir Isaac Newton really create the cat door?'.

Amanda shares the frustration of the industry devaluing 'human, handcrafted work', but offers...

Podcasters perplexed at how to turn their passion into profit.

Norma Jean Belenky and John Kiernan search out answers to the question, "Where's the money in podcasting?" with their new show PodBiz, dedicated to transparent conversations about podcast monetization across the industry.

In this episode of Creators, Norma Jean joins us to discuss how PodBiz explores diverse revenue streams through conversations with platform executiv...

Discoverability and interactivity are significant challenges faced by independent podcasters, as highlighted in this episode's interview with David John Clark of The Late Bloomer Actor podcast, which explores David's creative journey and experiences in podcasting. 

In this chat David challenges conventional wisdom about podcast metrics. 'Download numbers do not mean they are listeners', he points out, sharing a revealing anecdo...

Independent podcasting is where the industry's creative energy truly thrives, bringing fresh ideas and unique voices to the forefront.

The discussion around this energy takes centre stage in our conversation with Frank Racioppi, founder of Ear Worthy – a publication dedicated to championing indie podcasts in an increasingly corporate landscape. Frank shares his fascinating journey from longtime podcast listener to passionate advocat...

How can podcasting help you to establish credibility and craft an authentic personal brand?

Our guest podcaster is Christine Gritmon, host of Let's Talk About Brand.

After building "a fantastic audience of peers" who weren't hiring her for social media strategy but wanted to develop their own personal brands, Christine pivoted her focus—a decision that transformed her business. 

With a journalist's curiosity she now delves into t...

Your digital world is uniquely yours – a personalized reality shaped by the mysterious forces of algorithms that decide what you see online. But have you ever wondered why your feed looks nothing like your friend's, despite similar interests?

Matt Watts' fascinating podcast Watts On Your Screen explores this digital divergence through conversations with people navigating their own algorithmic experiences. 

For independent creato...

Highlighting the ways independent creators can connect with audiences and potentially monetize their work while maintaining creative control, join us this week for inspiration and practical guidance for envisioning – and manifesting – your creative potential over the next decade.

In this episode, award-winning podcaster Tricia Duffy reveals how long-term planning can transform your creative life right now.

Tricia tells Claire how her...

What makes a podcast valuable? Is it immediate popularity, or something deeper? "Every podcast you create will exist for many years to come," observes Clayton M. Coke of The Cashflow Show podcast, highlighting the lasting significance of podcasting as a medium that creates permanent records of our conversations and ideas.

Clayton reveals how he uses his platform to interview business owners about their successes, failures, and perso...

The true cost of quality storytelling.

In this episode, Claire chats with Fariba Nawa, the award-winning investigative journalist behind the On Spec podcast. 

Fariba trains journalists worldwide to tell the stories they are personally connected to through sound, ultimately producing documentary journalism that rivals that of major broadcasters.

Since launching in 2019 with Kickstarter funding, On Spec has evolved through six seas...

The lived experience of independent podcasters is one of both liberating freedom and unique challenges. How can the TrueFans listening platform address those challenges and help indie creators keep creating?

Through an interview with Joana PR Neves, host of Exhibitionistas podcast, and conversations between Sam and Claire, this episode of Creators discusses:

• The power of podcasting to give voice to independent creators who might ...