Join host Mickey Baines and behavioral science marketing expert Nancy Harhut as they unlock the secrets of psychology-driven #emailmarketing in #highereducation.
Discover how small changes in your communication strategy can lead to significant improvements in student engagement and #admissions conversion rates.
Key Topics Explored
The Psychology of Hesitation: Understanding what makes prospective students pause—and how to address it
Language That Moves: How specific word choices can dramatically impact response rates
Autonomy Bias in Action: Practical techniques for giving prospects a sense of control in their decision-making
The Noun Identity Effect: Why "Becoming an Engineer" converts better than "Learn more about our Engineering Program"
Actionable Takeaways:
- Specific phrases that trigger positive psychological responses in email communications
- Methods for crafting subject lines that leverage behavioral science
- Techniques for overcoming common barriers in student recruitment
Featured Guest
Nancy Harhut, behavioral science marketing expert and innovator in applying psychology to digital communications. Follow Nancy on LinkedIn: https://www.linkedin.com/in/nancyharhut/Find more on Nancy's award-winning book: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/
Get In Touch
Have questions about applying these principles in your institution? Reach out to Mickey: https://www.linkedin.com/in/mickeyb/
Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.
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