Part 2: Understanding the Role of the Campus Tour

This week Mickey continues his conversation with Jeff Kallay as they get into differentiation among institutions thought he lens of the campus tour, and also dive in to Jeff's experience consulting with Disney, and how that has influenced his work with campus tour consultations.

The high energy episode continues! Expect lots of fun many useful nuggets (large and small) to help you better leverage your campus tour, and the data it provides to support your engagement with prospects within your #CRM. Jeff Kallay (⁠https://www.linkedin.com/in/jeffkallay/⁠ ) is a senior vice president of enrollment consulting at ⁠Echo Delta⁠, and longtime trusted advisor in #highereducation. Jeff has supported hundreds of institutions in building a better campus tour experience. Mickey Baines (⁠https://www.linkedin.com/in/mickeyb/⁠) is the host of CRMprov, and has been working and consulting in higher education for 26 years. He is a passionate advisor for colleges and universities looking to transform their campus and student experiences. Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.