Customer marketing is all about turning your customers into champions who help drive growth. Taylor Page, Director of Customer and Growth Marketing at Kong, shares her journey in customer marketing and why having a broad skill set can be so valuable. She shares how to create effective advocacy programs, how to get sales and marketing teams working together, and why it’s so important to keep the customer voice at the forefront of everything you do.
What you’ll learn:
- Strategies for building impactful customer advocacy programs
- How to align marketing efforts with customer success
- Practical career advice for customer marketers
Episode Outline:
(00:00) Introducing Taylor Page
(02:04) Taylor’s career path into customer marketing
(07:09) The importance of cross-team collaboration
(09:16) Growth marketing and its lessons for customer marketing
(12:04) The importance of iteration in growth marketing
(17:51) Balancing growth marketing with customer retention
(22:23) Multi-threading relationships within customer accounts
(33:25) Advice for advancing in customer marketing careers
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