The Ultimate Buyer Playbook: Techniques to Add Value, Get Listings, and Double Dip Transactions
In this episode, David Thompson discusses an eight-step technique designed to add value for real estate buyers, leverage buyers to get more listings, and effectively 'double dip' on transactions. He starts by emphasizing the need for realtors to add value beyond just showing listed properties. David details the process step-by-step: calling expired listings, for sale by owners, geo-calling, geo-mailing, geo-door knocking, using a 10-year sold property database, working the agent's personal database, and utilizing YouTube advertising. The playbook is aimed at finding potential off-market homes, thus showcasing the realtor's ability to provide exclusive opportunities to buyers, and increasing overall efficiency in closing deals. Follow David's ultimate buyer playbook to enhance your real estate prospects and success.
00:00 Introduction to Adding Value in Real Estate
00:47 Engaging Buyers with Unique Value Propositions
02:08 The Playbook: Eight Steps to Success
02:15 Step 1: Leveraging Expired Listings
04:11 Step 2: For Sale by Owner Strategy
04:50 Step 3: Geo Calling and Mailing
05:09 Step 4: The 10-Year Plan
05:56 Step 5: Working Your Database
07:12 Step 6: YouTube Advertising
08:31 Conclusion and Final Thoughts
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