Color is the first element our brain perceives when we look at a brand. Even before we read the name or logo, we are already influenced by the color palette. But did you know that the right color can boost trust, stimulate purchase, and make a brand instantly recognizable?
In this episode of Deep Div,e we explore the psychology of color in branding:
- Why does blue convey trustworthiness?
- Why is red associated with energy and speed?
- What colors do luxury brands use to communicate exclusivity?
- How do you choose the right palette for your business without falling into common mistakes?
You will discover concrete examples, practical strategies, and trivia that will help you build a strong and memorable visual identity.
Are you ready to use colors strategically?
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