Flanker Brand: The winning move to beat the competition and study the market

Have you ever bought a product thinking you would choose a different brand, only to find out that it belongs to a big company you already knew?

This is the strategy of Flanker Brands, secondary brands created by companies to conquer new market segments without affecting the image of the main brand.

In this episode, we analyze in detail:

✅ What is a Flanker Brand and how do companies use it to expand their market presence

✅ The most effective strategies to defend market share, diversify offerings, and respond to competition

✅ Concrete examples from brands such as Toyota and Lexus, Nestlé with Nescafé and Nespresso, Samsung and the Galaxy A series, the Italian telco TIM with Kena Mobile, and many others

✅ The hidden benefits and risks behind this marketing tactic

This strategy is used by some of the world's largest brands, but does it work for smaller businesses as well?

How can you apply it to your business or personal brand? Find out all about it in this episode!