Should you build your marketing team in-house or rely on agencies?
Welcome back to the Digital Cheesecake Podcast. In this episode, Ellie and Jack deep-dive into one of the most debated marketing topics out there.
Whether you're a founder of a fast-growing DTC brand, a solo marketer scaling up, or just curious about how to build a lean and profitable marketing team, this episode is packed with practical advice and battle-tested insights.
Topics Covered:
- The tipping point for moving agency work in-house
- Who your first marketing hire should be (and why CRM matters more than you think)
- Why agency-trained marketers often outperform client-side hires
- The red flags that signal it's time to switch or drop your agency
- How to plan an in-house transition that doesn’t break your business
If you're considering growing your marketing team or reviewing your current setup, this one's for you.
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