Marketing shouldn’t be a cost, but it's seen that way by many.
Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss.
📌 What you’ll learn:
– Where marketing spend goes wrong
– How to cut waste and still scale
– How to position marketing as an investment
🕒 Timestamps:
00:00 Jeremy’s background
03:10 Common budget mistakes
06:30 Quick wins vs. long-term gains
11:00 Redefining value in marketing
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