Ashley has seen it all, 15 years brand-side and now helping businesses scale through strategic clarity, smart data, and customer-led growth.
In this episode, you’ll learn:
🔍 Why many brands plateau after viral success
📊 The right way to capture and use customer data
🧩 How to balance performance and brand to build for the long term
🕒 Timestamps:
00:00 Intro
03:15 What “scaling” actually means today
06:50 The death of short-termism
12:10 Using first-party data meaningfully
18:40 Building retention through community
23:00 Hiring: full-time vs. fractional teams
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