Most beauty brands lose sales because their PDPs aren’t built to convert.
Garrett breaks down the simple changes that drive real growth.
🔍 What you’ll learn:
– Where traffic drops (and why)
– What to change on your PDPs
– How to test smarter, even on a budget
🕒 Timestamps:
00:00 Intro
03:10 Beauty buyer behavior
06:45 Ingredient clarity
10:50 Bounce/drop-off
14:20 Content that converts
18:30 Smart AI use
22:00 Server vs. client testing
26:40 Top test wins
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