A CMO who drives growth is more than a marketing expert, they’re a strategic partner in scale.
In this episode, Jack Johnson, Ellie Farrugia, and Sarah Balch walk through how to identify, assess, and hire senior marketing talent who create lasting impact across the company. Whether you're hiring now or preparing for growth, this is essential listening.
📌 What you’ll learn:
The traits of CMOs who grow companies, not just channels
The interview questions that reveal real capability
The cost of hiring too late — or the wrong person
Lessons from real-world success and missteps
🕒 Timestamps:
00:00 Backgrounds
03:10 What defines a growth-driving CMO
06:40 Hiring frameworks
12:50 Red flags and breakthroughs
🔗 Resources:
Kinsman & Co – https://shorturl.at/h0mnT
Blu Digital – https://shorturl.at/u45kT
🛠️ Tools:
Opus – https://www.opus.pro/?via=e53fa5
Community – https://shorturl.at/RAbNc
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