In this episode of Educating to be Human, Lisa speaks with Joanna Strober, seasoned entrepreneur and founder of MidiHealth—a virtual clinic providing personalized care for women navigating midlife changes like perimenopause and menopause. Together, Lisa and Joanna discuss why this stage of life remains one of the most under-researched, underfunded, and underserved areas in medicine, and what can and is being done about it. Digging into the success of MidiHealth, this conversation is a powerful reminder that we need new models of healthcare—ones that not only provide care but also empower women with the knowledge they need to understand and thrive in their changing bodies.
Joanna is the founder of Midi Health, a virtual care platform for women in perimenopause and menopause. The company brings expert care, covered by insurance, to women nationwide. Before Midi, Joanna founded Kurbo, the first digital therapeutic for childhood obesity, which she successfully sold to Weight Watchers. Before diving into digital health, Joanna spent more than 20 years in direct private equity and venture capital investing in health and consumer companies, including several notable consumer internet companies, such as Blue Nile, eToys, BabyCenter, HotJobs, and Flycast.
Resources:
Midi Health's website: https://www.joinmidi.com/
Facebook: https://www.facebook.com/joinmidi
Instagram: https://www.instagram.com/midihealth/
LinkedIn: https://www.linkedin.com/company/midi-health/mycompany/
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