It started with someone dropping litter. It became a mission to replace single-use plastics worldwide.
In this episode of The 99% Club, Enterprise Nation’s Aaron Asadi speaks to Charlie, founder of The Pure Option, a business dedicated to creating compostable, plant-based food packaging to replace petroleum plastics.
What began in a Welsh garage as a personal quest to solve the problem of a discarded foam burger box has grown into an award-winning operation with international reach – despite government policies that sometimes make it harder to be sustainable.
•How a moment in a town centre sparked a 15-year journey of research and invention
•Why the UK went from world leader in compostable packaging to falling behind other nations
•The impact of losing 75% of staff and how AI helped run the business leaner than ever
•Why The Pure Option pays tax for not using plastic – and how they’ve innovated around it
•The resilience it takes to survive COVID, policy changes, and market shifts
This is a story about problem-solving, perseverance, and the belief that sustainability should be simple.
🎧 Listen now on Spotify • Apple • YouTube
🌱 thepureoption.com
👥 enterprisenation.com
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