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May 8, 2025 69 mins

As a self confessed health tech addict, I am very excited to introduce the incredible Sonia Ponzo. Sonia is the Founder and CEO of Outset Wellness, a company using tech to remove barriers to exercise.


Prior to founding Outset, Sonia was Director of Science at Flo Health, one of the world’s largest femtech platforms, where she helped shape evidence-based tools for women’s health. She now also advises Hale, a startup supporting women with genito-pelvic pain through personalised, tech-driven care.


With over a decade of experience in psychology and digital health, Sonia’s work focuses on applied behaviour change, turning scientific insight into practical tools that improve real lives. She’s also a published author with 30+ scientific papers contributing to the global conversation on health tech and wellbeing.


The Outset app is designed to work with your brain, so movement becomes something you actually do, not just something you intend to.



Sonia has generously shared a code for 20% off for three months for all subscriptions - use the code UCOUTSET20 when signing up at https://www.outsetwellness.com/


And you can find Sonia here:

- Website

- Instagram

- LinkedIn

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