Systems That Set You Free: The Solopreneur's Guide to Creating SOPs That Work

In this episode, I'm pulling back the curtain on one of the biggest game-changers in my photography business: Standard Operating Procedures (SOPs). When I first started out, I was drowning in admin tasks and struggling to delegate even the simplest things because everything was stored in my head. Sound familiar?

I share my journey from being an overwhelmed solopreneur to confidently outsourcing tasks thanks to well-documented systems. You'll hear the exact moment I realized SOPs weren't just for big corporations, but essential for small businesses too—especially if you ever want to reclaim your time and creative energy.

I walk through how I created my first SOP for client communications, how tools like Folge and Loom revolutionized my documentation process, and the unexpected ways that having clear systems actually enhanced my creativity rather than stifling it. Plus, I share a real-life story of how my SOPs saved a wedding when I got sick at the last minute.

Whether you're ready to hire your first VA or simply want to create more structure in your one-person show, this episode will give you practical steps to start documenting your processes and freeing yourself from the constant plate-spinning of running a photography business. Because the truth is, you became a photographer to create beautiful images, not to spend hours on admin tasks that could easily be delegated with the right systems in place.

Resources & Links:
📌 Blog + Shownotes: http://focusedontime.com/sop
📌 Newsletter: https://ragamuffin.myflodesk.com/focusedontime