In this episode of Founders in Full, I talk with Rich Cohen, founder of Elevate Packaging, one of the first companies in the world to focus exclusively on compostable packaging.
Rich shares how a sabbatical and a global backpacking trip led him to rethink the future of packaging—and ultimately build a business that's making a real environmental impact.
We dive into:
- How Rich bootstrapped a mission-driven business before “sustainability” was a buzzword
- The real (and often misunderstood) challenges of compostable packaging
- Why marketing and branding are critical in building trust with both businesses and consumers
- Lessons from 20+ years of staying committed to a clear, purpose-driven mission
If you're a founder, marketer, or anyone thinking about how to build a values-aligned brand, this episode is for you.
Learn more about Elevate Packaging: https://www.elevatepackaging.com
Connect with Rich on LinkedIn: https://www.linkedin.com/in/rich-cohen-sustainable/
Need help with your marketing?
I’m Dan Ritzke, marketing consultant, and Founder of Third Act Marketing. I help growing businesses create clarity, build marketing systems that drive results, and get the support they need—whether that’s a focused project or ongoing fractional leadership.
Learn more about Third Act Marketing: https://www.thirdactmarketing.com
Connect with Dan on LinkedIn: https://linkedin.com/in/ritzke
Know someone who would be a great guest for the podcast?
Apply or refer someone here: https://www.thirdactmarketing.com/podcast
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