In this episode of Founders in Full, I talk with Kristian Altuve, co-founder of Dance Motion Marketing, a growing agency that helps dance studios across the country fill their classes and grow their businesses through done-for-you marketing.
Kristian shares how he went from corporate consulting to freelancing in video production—and how hitting rock bottom eventually led to building a company that now serves over 120 studios every month.
We dive into:
- The messy early years of freelancing, burnout, and trying to figure out how to make it work
- How one retainer client became the lightbulb moment that changed everything
- Why niching down (even when it feels risky) can be the key to real traction
- How curiosity, not credentials, helped him evolve from videographer to full-service strategist
- The behind-the-scenes systems that made it possible to scale from 6 to 100+ clients
If you’re in the early stages of building something—or trying to scale a service-based business—this episode is full of honest lessons and hard-earned insight.
Learn more about Dance Motion Marketing: https://www.dancemotionmarketing.com
Connect with Kristian on LinkedIn: https://www.linkedin.com/in/kristianaltuve/
Need help with your marketing?
I’m Dan Ritzke, marketing consultant, and Founder of Third Act Marketing. I help growing businesses create clarity, build marketing systems that drive results, and get the support they need—whether that’s a focused project or ongoing fractional leadership.
Learn more about Third Act Marketing: https://www.thirdactmarketing.com
Connect with Dan on LinkedIn: https://linkedin.com/in/ritzke
Know someone who would be a great guest for the podcast?
Apply or refer someone here: https://www.thirdactmarketing.com/podcast
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