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May 7, 2025 76 mins

John Rivers is a consultant for freight brokerages who has worked at Coyote Logistics in sales and in management, he's been the CEO of a brokerage, and he's worked on the asset side.He's touched just about all things freight brokerage with a primary focus in sales and revenue growth.In this episode, we were fortunate to speak with John about:

  • all the aspects of consulting in freight brokerage
  • the importance of people in brokerage
  • are freight agencies the future?
  • technology in logistics
  • traits of top sales reps in freight
  • delayed gratification
  • the perfect brokerage book of business breakdown
  • psychology and mindset for sales reps

And plenty more. If you are driven to grow your book of business or your freight brokerage/agency, you will enjoy listening to John.Want to get connected with John? Connect with him on LinkedIn:   / john-rivers-b036b841  

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