Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working

Don’t fall into the coach trap.
You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.

In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.

We talk about:

• Why storytelling is more powerful than bragging

• The actual role of podcasts in trust building

• Why audience-centric content = client acquisition

• How to stop scrolling past your own posts

• And the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”

💥 Ready to fix your content? Want actual clients, not just likes?
Start with our Free Email Series at 👉 www.coachtrap.co.uk
(It’s free. It’s brutal. It works.)

• Self-promotion ≠ value.

• Focus on them, not you.

• Niche down and talk directly to your ideal client.

• Storytelling builds trust. Stats build proof. Use both.

• Podcasts = DMs at scale.

• Mix it up. Posts, clips, conversations — don’t be a one-trick pony.

🎯 CTA: Don’t fall into the coach trap.

00:00 – The Misconception of Self-Promotion in Coaching
02:29 – The Importance of Audience-Centric Content
05:14 – The Role of Storytelling in Building Trust
07:46 – The Power of Podcasts in Client Engagement

coaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business

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