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Empowering Mothers Without Burning Out

CT x Workwelle | Featuring Pauline & Clara

How do modern mothers lead, grow, and thrive—without running on empty?

In this inspiring episode, sisters and founders Pauline and Clara join Coach Trap’s Greg Styan to share the story behind Workwelle—an audio-first course designed to help mothers reclaim self-care, resilience, and leadership.

As American expats living in London, they reflect on launching a brand that supports modern moms, navigating burnout, and building an authentic community that empowers women to lead with confidence.

• How Workwelle supports busy moms through audio-based learning

• The challenges of balancing motherhood, ambition, and leadership

• Why self-care is a leadership strategy, not a luxury

• Real-world marketing strategies that work for women on the go

• How to build trust with your audience through authentic content

• Why selling is serving—and how to make it feel good

• The importance of community and values-first branding

• Using micro-moments to create content efficiently

• The key role of consistency in building a personal brand

"Consistency has been a problem for us."
"Selling is serving and it's not sleazy."
"A lead magnet is a good way to build trust."

00:00 – Introduction to Workwelle and Its Founders
02:51 – Pauline & Clara’s Journey from Expats to Entrepreneurs
05:57 – Identifying Their Audience: Modern Moms & Leaders
08:58 – Why Self-Care Is the Foundation of Leadership
11:59 – Marketing Strategies for Busy Women
14:55 – Building Community and Meaningful Engagement
18:03 – Crafting Hooks, CTAs & Micro-Content
20:53 – Reframing Sales as a Form of Service
23:52 – Key Takeaways & What's Next for Workwelle
34:16 – The Role of Resilience in Long-Term Success

👩‍💻 Explore the Workwelle course: https://www.audopia.co.uk
🎙️ More episodes & coaching tools: https://www.coachtrap.co.uk
🌐 Connect with Pauline & Clara: https://www.workwelle.co

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