We turned Steve's LinkedIn Likes into Client's (A case study)

🎧 CT x Audopia x Steve Barrett | May 4, 2025

Episode Title: We turned Steve's LinkedIn Likes into Client's (A case study)

🔥 Are you a coach struggling to sell your course or connect with your audience? This episode is your business breakthrough. 🔥

In this powerful conversation, Coach Trap hosts Greg Styan and Dan Williams sit down with Steve Barrett—former corporate leader turned executive coach—to reveal how his program, Mastering Change, is transforming lives and businesses.

This episode isn’t fluff. It’s your 2025 playbook for building a profitable, high-trust coaching brand.

🎯 Key Takeaways – What You’ll Learn:

✅ How Steve transitioned from corporate leadership to full-time coaching

✅ Why embracing change fuels both personal and professional growth

✅ Proven client outreach strategies: build trust before the DM

✅ How to attract your ideal coaching audience with purpose

✅ Why storytelling sells: turn your journey into a conversion engine

✅ The power of authenticity vs. perfection in online marketing

✅ How free, high-value content (like Steve’s redundancy course) builds credibility and leads

✅ Vulnerability as a superpower in creating deep client connections

✅ How to scale: newsletters, books, and digital products for coaches

✅ The golden rule: Consistency = Trust

🧠 Hard-Hitting Sound Bites:

“Change is coming your way.”

“Every DM is a follow-up.”

“You have to tap into a mindset.”

⏱️ Episode Chapters:

00:00 – Intro: Coaching, Change & Context

02:57 – Finding Your Audience & Course Positioning

05:23 – Client Engagement Strategies That Convert

08:04 – Mindset Shifts & Cognitive Reappraisal

11:19 – Using Stories for Deep Connection

15:51 – The Role of Authenticity in Marketing

19:42 – Behind Steve’s Free Redundancy Course

23:00 – Smart Marketing Tactics for Coaches

26:33 – What’s Next: Scaling Through Thought Leadership

30:10 – Final Thoughts & Actionable Insights

📍 Resources & Links:

🔗 Master the Art of Change: Steve’s Full Course – Audopia

🔗 Coaching Tools + More Episodes: CoachTrap.co.uk

🔗 Connect with Steve Barrett on LinkedIn: linkedin.com/in/steve-barrett-

🎥 Watch on YouTube

🎙️ Stream on Spotify: From Invisible to Irresistible

📱 Replay on X Spaces: @gbcoach

#ExecutiveCoaching #CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #CourseMarketing #AuthenticBranding #OnlineCourses #StorytellingForCoaches #PersonalBrandGrowth #MindsetForSuccess #CoachingSalesStrategy #ScalingYourCoachingBusiness #TrustBasedMarketing