In this episode of the Future-Proofed Podcast, Brent Muller is joined by Steve Doll, Founder of D2D Technologies. From launching a broadcast technology company after a failed startup to building infrastructure that supports FEMA’s emergency alert system, Steve shares how D2D is bridging legacy TV systems with modern streaming and AI. He unpacks the game-changing potential of NextGen TV (ATSC 3.0), their work with PBS stations across the country, and how AI is helping them create surprisingly clever ads—featuring his cat in a smoking jacket. This episode is packed with innovation, resilience, and insight into how traditional broadcasts are getting a second life.
⏱️ Timestamps:
00:00 – Introduction & Steve’s Career Path
01:30 – From the Navy to Broadcast Tech
03:45 – Founding D2D Technologies
05:30 – What D2D Does (Design to Deliver)
06:45 – Emergency Alert Infrastructure with FEMA & PBS
08:00 – D2Flex & Streaming Broadcast Quality over the Internet
10:30 – Product Design Challenges & PBS Station Field Testing
12:00 – Vision for D2D: New Products & Market Expansion
14:30 – Industry Shifts: Streaming, Antennas, and Over-the-Air Quality
17:00 – NextGen TV (ATSC 3.0) & The Rebirth of Broadcast
19:00 – Data Casting, First Responder Use, and Software Updates Over Air
21:00 – Challenges Slowing Down Adoption (Regulation & Patents)
24:00 – How D2D Uses AI for Marketing, Research & Creative Ads
26:30 – “Fat Cat” Campaign: AI-Generated Humor Meets Local Advertising
28:00 – Growth Hurdles: The Need for Regulatory Clarity
30:00 – How to Get in Touch with D2D Technologies
🔗 Connect with Steve Doll:
🌐 Website: digitalvortex.us , http://d2dtechnologies.com/
💼 LinkedIn: https://www.linkedin.com/in/d2dsteve
🔔 Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update!
📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast
📲 Follow me on social media: www.linkedin.com/in/brentmuller
💬 Let me know your thoughts in the comments!
#BroadcastTech #EmergencyAlerts #NextGenTV #D2DTechnologies #StreamingInnovation #ProAV #ATSC3 #AIinMarketing #DigitalSignage #FutureProofedPodcast #FEMA #WirelessAlerts #FatCatAd #TechLeadership
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