Demystifying SEO and Google’s AI Overviews with Phil Beaumont

SEO. It’s one of those things that can make your head spin, right? Is it keywords? Is it Google? Is it dead? Is it AI now?
In this episode of Fuzzled, I’m joined by Phil Beaumont, a freelance SEO and Google Ads specialist who knows how to cut through the jargon and make SEO actually make sense (without the technobabble).
We’re breaking down:
→ What SEO actually is.→ Where to start if you’re new or running a small business.→ Quick wins that don’t need tons of time, tech or budget.→ How to think about keywords and content in 2025.→ And what the heck Google’s AI Overviews mean for your visibility.
Phil also explains the rise of GEO, yep, another buzzword acronym but don’t worry, we make it simple.
We also chat about why showing up consistently online still matters, and Phil shares his own Holy Moly moment when a LinkedIn post unexpectedly exploded and brought in real leads.
This is one to listen to if you’ve ever felt SEO was “not for you” or just too much to figure out. You’ll leave with practical next steps you can actually take.
→ Grab Phil’s Free Online SEO Consultation
https://calendly.com/philip-beaumont/free-chat
→ Get my Let’s Get Visible guide, 90 Proven Social Media Prompts to help you stay consistent online:
https://site.paulculshaw.withtbsc.com/90dayvisibilitysprint
→ Want step-by-step SEO help without the overwhelm? It’s inside my Success Academy membership:
https://bit.ly/DigitalSuccessAcademy
Need a solid keyword research tool? We mentioned Ahrefs in this episode, check it out if you want to dig deeper into what your ideal client is actually searching for online to find a business like yours.
https://ahrefs.com/keyword-generator
🎧 Listen now to cut through the SEO confusion and finally feel confident about getting visible online through search.