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July 9, 2025 11 mins
If you’ve ever opened ChatGPT and thought, “Well that sounds robotic…” this one’s for you. In this solo episode, I’m walking you through how to use ChatGPT as a visibility-boosting content assistant without losing your voice or your strategy.
We’re breaking down:
1. Why ChatGPT isn’t your strategist, you are!
2. What a Thematic Content Engine Prompt is and why you need one.
3. The exact six elements that turn a boring prompt into a powerful content generator.
4. How to make your message more consistent, your marketing more strategic, and your content a whole lot less “meh”.
Plus, in Buzzword Bingo Paul explains what an LLM (Large Language Model) really is and how it can help you work a lot smarter, not harder.
And in this week’s Holy Moly Moment, Paul is throwing it back to the early days of Google… and what it teaches us today about getting better results from AI.
Mentioned in this episode:
Get the free AI guide: How to Use ChatGPT: A Beginner-Friendly, No-Jargon Guide for Small Business Owners.
https://site.paulculshaw.withtbsc.com/how-to-use-chat-gpt
AI Content Prompt Service: If you'd like your own thematic content engine prompt created for your business get in touch with Paul via his website to discuss your requirements. Send a message using the link below.
https://site.paulculshaw.withtbsc.com/get-in-touch
Join Success Academy: Step-by-step trainings, strategic AI prompts and weekly support to help you grow your business with clarity and confidence.
https://bit.ly/DigitalSuccessAcademy
Ready to rethink how you use ChatGPT in your business?
Listen now and learn how to make your strategic thinking scalable, without losing the soul behind your content.
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