Simplifying Social Media & Showing Up Authentically – with Jo Lucas

In this episode of Fuzzled, I'm joined by social media mentor Jo Lucas, who helps small business owners cut through the noise and make showing up online feel simple, doable and actually enjoyable.
If you're someone who dreads ‘doing the socials’ or feels pressure to post in a way that doesn’t feel like you, this conversation will help you breathe a little easier.
Jo shares her approach to simplifying social media by focusing on clarity, consistency and speaking like you, not like someone you think you’re supposed to be. We talk about why so many people feel uncomfortable or overwhelmed by social media, and what changes when you focus less on trends and more on true connection.
We also cover why your content pillars matter, how embracing your voice builds confidence and trust in your brand over time and encounter a rather strange sounding marketing buzzword.
It’s a refreshingly real conversation that proves visibility doesn’t have to be complicated. Or fake.
Jo’s freebie: Grab Jo's Fast Track Your Socials content calendar using the link below. It’s a 30-day planner to help you create authentic, focused content without overthinking it.
Download free: https://bit.ly/fast-track-socials
If content consistency is still a struggle, Paul's Let’s Get Visible guide is your next step. It includes 90 proven and highly usable prompts to help you stay seen online, connected and consistent across social media, email, blogs and beyond with the headache of thinking about what to post.
Get all 90 social media prompts from Paul's website:
https://site.paulculshaw.withtbsc.com/90dayvisibilitysprint
Let’s make visibility feel less like a performance and more like showing up on your terms.