December 20, 2022 • 17 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Episode Transcript
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Speaker 1 (00:03):
And welcome to the Ghost Social podcast with Josh high Tower.
Go Social is a relaxed and unedited conversation with marketing
expert Josh high Tower.
Speaker 2 (00:11):
Josh is an author.
Speaker 1 (00:13):
And the owner of multiple businesses, including Go Social Experts.
Josh can help you create a thriving business using the wisdom,
strategies and experience he's gained through the years. Prepare yourself
to enjoy the next few minutes as we chat with
online marketing expert and business growth strategist Josh high Tower.
Speaker 2 (00:37):
Well, good afternoon, Josh high Tower. How are you?
Speaker 3 (00:39):
I'm great? How about you, Michael?
Speaker 4 (00:41):
Fantastic. It's a great day. I'm looking forward to being
with you again. We've had some really fun conversations recently
as the listeners. If you've not listened to all of
these podcasts, you need to go back and listen to
the invisible audience, the un membership side, and why you
should own your own membership site. But today we're kicking
off a series, a master class if you will, a
(01:04):
six part series. Josh does a lot of traveling, goes
with lots of conferences and he went to one you
said it was like trafficking and conversion and funnel Hiking
and thanks, I'll let you explain where they are. But
out of that he's kind of condensed it into like
six lessons of things we must do in business in
twenty twenty three in order to succeed and grow.
Speaker 2 (01:25):
I bet these are also applicable.
Speaker 4 (01:27):
For twenty twenty four and twenty twenty five. But we're
going to find out from Josh what are the things
we need to we need to know. So tell us
a little bit, Josh about where'd you get these and
what do we need to know?
Speaker 1 (01:36):
Yep.
Speaker 3 (01:37):
So went on the kind of a back to back conferences,
which you know, my wife really loved it because it
was like ten days away. And so it was Funnelhicking
Live originally in Orlando and then immediately followed with Traffic
Conversion San Diego and Funnehicking Live is Russell Brunson, Click
Funnels those guys, and it was a great event. And
(01:58):
then Traffic Conversion is Ryan Dice and Richard Linder and
rolland Frasier a digital marketer, also a great event. And
so the as is true with any event, much less
two back to back, there was like a ton of
information all coming really quick and it was a lot
(02:18):
to consume, but as I kind of went back and
looked at my notes and found some recurring trends on
both events. That's why I'm creating this series of six
just kind of like, here's what I'm hearing, and it
kind of ties in with our previous episode. Michaels that
one is being the loneliest number and having to and
working with somebody that kind of keeps their ear to
(02:40):
the ground on this kind of stuff. Because I kind
of like this stuff, so I'm in it, I'm immersed
in it and try to bring it and now how
does it relate to us as business owners and try
to bridge that gap. So that's what the six part
series is all about.
Speaker 4 (02:56):
Awesome, Well, let's dive in, and I appreciate you going
to all the conferences. Tell your wife thank you, because
I mean, I don't have to go to them. I
can just discern from you the reader's digest version of
what was going on there and what Josh brought out
as the six big takeaways are the three things you
must do, I guess to grow your business. This is
part one of a six part series. So do tell
(03:18):
Josh you've got the floor. Help us understand what we
need to do to grow our business. Yeah.
Speaker 3 (03:22):
So, first of all, one observation right away that one
of my good friends of Brian Hahan, the founder of Gosocial,
he and I were at Trafficking Conversion together, and one
thing we noticed right away on the agenda at Trafficking
Conversion T and C, as I'll refer to it at
T and C, there was no mention on the agenda
of Facebook or Instagram anywhere to be found on the agenda. Now,
(03:48):
to be fair, there were several mentions of Zuck and crew,
some not so favorable, some you know, Facebook, it is
what it is, as we've been talking about, you know,
throughout the entire confers at both conferences. That but one
thing that I'll bring it ties in what we've been
talking about recently is it's really important to get your
audience off of social media and that you own your herd.
(04:12):
I believe it was Ryan Dice pulled the audience kind
of an informal pull, like raise your hand if anybody
in this room has ever had their Facebook account shut
down or an ad rejected for some obscure or none
given reason that an ad was rejected, and eighty to
ninety percent of the entire audience raised their hand that
it either had their Facebook account shut down or an
(04:35):
ad rejected. Myself included, you know, had plenty of ads rejected.
And then when you try to figure out what the
reasons are, it's just Facebook get behind the scenes, has
their artificial intelligence trying to figure out what you're trying
to say. And so yeah, eighty to ninety with raise
their hand, which is kind of alarming. So it goes
(04:58):
back to that true less and of don't be completely
dependent on one media channel. You have to diversify because
that channel can disappear overnight. You know, think about like
broadcast facts, you know that just disappear from one night
to the next. So anyway, that was like one of
the key takeaways right away at tnc that Facebook and
(05:19):
Instagram know where to be found. And then also how
many people have been are at the mercy of those
tech giants.
Speaker 4 (05:25):
So now with Facebook and Instagram not being found on
the agenda, is that indicating they think they're going away
or that there are just other things we need to
be focusing on.
Speaker 2 (05:35):
What do you take away from that?
Speaker 3 (05:37):
Definitely the latter, the other thing we need to be
focusing on so Facebook and Instagram it's a huge you know,
they're huge marketplaces. That's where primarily a lot of our
audiences are. You could you could argue, you know, you
have YouTube and TikTok now was on there a lot,
we have a ton of people on that. But face
as much as people reluctantly or like yeah, you know
(05:57):
Facebook and Instagram boot, it was like, well, we still
have to do it because that's where our audiences are,
right and we can still get a ton of leads
and keep a good community of with our audience on
those social media platforms. So it was still and of
course a lot of those conferences have to be talking
about the new and improved, the new, the new trends.
(06:20):
If it's the same old Facebook and Instagram, you know,
particular with that digital market audience, it gets a little
bit you know, preaching to the choir.
Speaker 4 (06:28):
It is, and just for business owners contacts, I think,
and again, correct me if I'm wrong here. But years
and years and years ago I sold Christian radio ads. Right,
My number one competitor was the Yellow Pages, right, and
everybody said, oh, I got to be at the Yellow
Pages because that's where everybody is and that's where and
everything else was tangential to the Yellow Pages. Well, when's
(06:48):
the last time you bought a Yellow Page app? All
that to say? Times will change? Right, Walmart, Army Sears,
and Kmart used to be the big dogs.
Speaker 2 (06:59):
Where are they today?
Speaker 4 (07:00):
Right now you got Walmart and Amazon. So you've got
to keep an eye on today and an eye in
the future and not put all your eggs in one basket.
As we talked about, you know, Dan Kennedy talking about
you know, one is the wrong number.
Speaker 2 (07:12):
So it's it's going to conferences like this.
Speaker 4 (07:15):
It's availing yourself of education and not being that chicken
little going oh no, this guy is falling, but being prepared,
having your own audience, owning, having control, like we talked
about last time, having control of your audience and where
they are so that you can communicate to them. So
if Facebook says I'm going away or we're going to
charge you or whatever, it's okay. My business is not
(07:38):
going to implode because I'm not totally reliant on somebody else.
Speaker 2 (07:43):
Is that fair?
Speaker 3 (07:45):
That's exactly right. You know, on probably three levels deep,
you have. First of all, you have have that connection
with them on social media and you know, that's still
a great place to engage with them for sure on social.
The second level would be owning their your own email address,
which we've talked a lot of about having their email
address and being able to communicate with them through email,
which is not perfect either because that whole spam thing
(08:07):
and hid getting too ninboxes getting harder and harder. The
third level would be their physical mailing address because the
US Focal service love them. You know, they're not going
anywhere so and fewer and fewer people are taking advantage
of that. So having that physical mailing address where you
can directly communicate with them, including their phone number, the
(08:27):
leads customers phone number, so you can communicate directly with them.
Those are probably your three levels in that order of
how deep and how much information can I gather from
my list and my contacts?
Speaker 2 (08:38):
Yeah, that's fast.
Speaker 4 (08:40):
The old Sunday School song just hit me when you
say that, you know, deep and wide, deep, and what
we need to go at least three levels deep and
then have some wide content so that you're moving your
clients along, your prospects along. But that's good, you know,
opt in email is great, phone number is great, full
address is great.
Speaker 3 (09:00):
Right.
Speaker 4 (09:00):
Most people don't do direct mail, and this is a
beautiful time to do direct mail. I was just on
a call before this and the guy's like, oh yeah,
direct mail, Well I was really expensive. I said, well
it is when it doesn't work, But isn't everything. Yeah,
I love direct mail. I think when direct mail done
right is a joy for everybody.
Speaker 2 (09:19):
And you know, we won't go there, but.
Speaker 3 (09:20):
That's yeah, a whole separate, whole, separate topic for sure.
But most people, and just real quick about direct mail.
Most people think they got to spend thousands and thousands
of dollars and send out, you know, five thousand pieces,
just fifty, just start with ten to the right people,
the ten letters. No, probably not enough, but you know, yeah,
so there you go.
Speaker 4 (09:41):
Start anyway, started a whole episode on direcund This would
be so much fun.
Speaker 3 (09:45):
Yes. So one thing that Ryan Dice before T and C.
He pulled all the digital marketers certified partners, which I'm
I'm a certified partner the digital marketer, so I participate
in the survey. He released the results at the O
opening KENO at T and C. And it was two questions,
what are what are the least effective things? That trends
(10:07):
that we're going to see in the next twelve to
eighteen months, and then the opposite of that, where we're
going to we are going to be the most effective
trends or things to watch for the next twelve eighteen months.
So that's really tying in with here's what we're going
to look at. So the most effective and this is
according to Digital Marketers Certified Partners, which we serve a
bunch of clients and then we roll up the information
(10:29):
into Digital Marketer. First of all, is short for short
form video. So think TikTok, Instagram reels, YouTube shorts, which
is huge beginning to be huge. Those are examples of
short form video where the people your audience is seeing
you on screen. Doesn't have to be an elaborate you know,
(10:50):
twenty thirty minute or whatever could be longer, that doesn't
have to be, but it's that consistency of them seeing
you you delivering content. So short form video is actually
the number one most offfective trend to watch for the
next twelve to eighteen months. Second, which you'll appreciate this,
email marketing. Email marketing is number two is one of
the most effective trends to watch for the next teen months,
(11:12):
which we've talked a lot about recently, not so coincidentally.
And then third YouTube ads. YouTube ads is you know
you're going to begin to see more and more of that.
So a couple of honorable mentions in that list. Artificial
intelligence for copywriting, which you're beginning to see several of
those solutions get really good at writing copy. Paid communities
(11:38):
which are our Facebook groups, our circle, heartbeat groups, you
know those membership sites we've been talking about recently. And
influencer marketing, which we haven't done an episode on about.
But I have a big client that we do a
lot of influencer marketing with and that's an interesting thing.
When I first started working with them probably three years ago,
(11:58):
had no idea of such thing exacts like you know,
if you think about the biggest example would be like
one of the Kardashians posting or getting paid to post
on Instagram and then people just go nuts and buy
their stuff. There's a whole thing. So influencer marketing, SMS,
text marketing, and then selling via chat where some of
the honorable mentions for trends in the next twelve eighteen months.
(12:21):
So you ready for the less effective or not so effective?
Speaker 2 (12:25):
Yeah, okay.
Speaker 3 (12:27):
Number one Facebook and Instagram ads. So as a trend,
you know, beginning to see Facebook and Instagram ads maybe
not as effective. And we'll go into reasons on future
future episodes, but Facebook and Instagram ads not being as effective.
The key there, though, Michael, is that don't just turn
them off. You have to ask how well or how
(12:48):
effective am I using social media ads? Am I doing
it right? Am I getting the row as or the
ROI or the return on investment? Could I be doing
it better? That's a better way to add. Second will
be less effective would be one touch conversations. So one
(13:09):
I'm going to send out one email and hope for
the best. It just doesn't work. And so you know,
leads need more followup. We got to build that follow
up using email, text message all the things in the
previous list. And the third one was also organic social.
So just posting on Facebook, putting a post, not a
(13:33):
paid ad, but a post out there. Facebook's not going
to show it it's there. Even if they're they look
quote unquote like your page and you put a post
up there, fewer and fewer people are going to be
shown that post unless you put a few dollars behind
it as an ad.
Speaker 2 (13:50):
So yep, that's fascinating.
Speaker 4 (13:53):
That should not come as a surprise really to anybody, honestly,
because they're just following suit of other peopeople who've done
the same thing. And it's just it's part of the cycle, right,
And if the future is with YouTube and video.
Speaker 2 (14:08):
It'll run a cycle.
Speaker 4 (14:10):
And and so none of this is I have found
the magic bill, I have the silver bullet.
Speaker 2 (14:15):
No, it is a cycle.
Speaker 4 (14:17):
And as business owners we have to be flexible and
and and able to pivot. But like you said, you've
got to know, you've got to test, You got to
run the numbers because you may have a Facebook campaign
that's going gangbusters that might still work for the next
six years. So don't just pull the plug. Look at
the numbers and mark it by the numbers. Josh is
(14:38):
a magnificent guy to do that, because they understand all
the numbers and how to look at things and slowly
divert dollars from one to the next. But you know,
don't don't don't shoot the goose, right, you got a
golden goose, don't kill it.
Speaker 3 (14:54):
You look at the two levels, Michael, you got you
know how many speed you got coming in. That's the
that's the easier one to look at because you're like, Okay,
I got this many leads coming in, This is my
return on investment or row eyes from those leads. More importantly, though,
what are the quality of the customers from those lead sources? So,
because not all leads are created equally, So even if
you're paying per ad costs or per customer acquisition costs,
(15:17):
it's higher from one lead source. Maybe that results in
a better client for you that maybe joins your mastermind
or you're hiring group, or buys the high ticket offer.
You have to look at like all the way down
through the customer lifetime value for twelve months lifetime value,
what does that really equate to? So there's a lot
of moving parts of this, but we look at.
Speaker 4 (15:38):
The data that's right, And that's why it's so valuable
for people to reach out to you, Josh and your
team because you've got a team who can look at
all that data, who can summarize everything. And as business owners,
you you function kind of like a consultant. You're like,
here's what's going on, here's what we're trying to do.
Let's let's do this and you have those conversations and
that's how everything begins with you.
Speaker 2 (15:55):
As a conversation. It's not a sales call, it's a conversation.
So let me just encourage you.
Speaker 4 (15:59):
Reach out to Josh pick his Brian because he's been
I mean, he goes all these conferences. He's been running
businesses for many, many many years. He understands it, and
just reach out to him. Go Socialexperpts dot com. Start
understanding the things you must do to grow your business
in twenty twenty three, but even beyond as these cycles
just well they cycle right different things and Josh and
his team keep up on it and they can help
(16:20):
you grow your business. So thanks for listening, Josh, thanks
for sharing bits and pieces of what you learn from
these conferences. We appreciate looking forward to. The next in
this series is six. We'll talk to you soon.
Speaker 1 (16:36):
Social media marketing should be part of your overall business
growth plan. Josh Hitier can help you leverage the power
of online marketing without wasting your time or money on
hit or miss tactics.
Speaker 3 (16:48):
Learn more about how Josh.
Speaker 1 (16:50):
And his team can help you by reaching out to
them at Go Socialexperts dot com. Be sure to subscribe
to this podcast so each new episode will be sent
to you automatically when it's released. Thanks for listening to
The Go Social Podcast with josh Hi
And welcome to the Ghost Social podcast with Josh high Tower.
Go Social is a relaxed and unedited conversation with marketing
expert Josh high Tower.
Speaker 2 (00:11):
Josh is an author.
Speaker 1 (00:13):
And the owner of multiple businesses, including Go Social Experts.
Josh can help you create a thriving business using the wisdom,
strategies and experience he's gained through the years. Prepare yourself
to enjoy the next few minutes as we chat with
online marketing expert and business growth strategist Josh high Tower.
Speaker 2 (00:37):
Well, good afternoon, Josh high Tower. How are you?
Speaker 3 (00:39):
I'm great? How about you, Michael?
Speaker 4 (00:41):
Fantastic. It's a great day. I'm looking forward to being
with you again. We've had some really fun conversations recently
as the listeners. If you've not listened to all of
these podcasts, you need to go back and listen to
the invisible audience, the un membership side, and why you
should own your own membership site. But today we're kicking
off a series, a master class if you will, a
(01:04):
six part series. Josh does a lot of traveling, goes
with lots of conferences and he went to one you
said it was like trafficking and conversion and funnel Hiking
and thanks, I'll let you explain where they are. But
out of that he's kind of condensed it into like
six lessons of things we must do in business in
twenty twenty three in order to succeed and grow.
Speaker 2 (01:25):
I bet these are also applicable.
Speaker 4 (01:27):
For twenty twenty four and twenty twenty five. But we're
going to find out from Josh what are the things
we need to we need to know. So tell us
a little bit, Josh about where'd you get these and
what do we need to know?
Speaker 1 (01:36):
Yep.
Speaker 3 (01:37):
So went on the kind of a back to back conferences,
which you know, my wife really loved it because it
was like ten days away. And so it was Funnelhicking
Live originally in Orlando and then immediately followed with Traffic
Conversion San Diego and Funnehicking Live is Russell Brunson, Click
Funnels those guys, and it was a great event. And
(01:58):
then Traffic Conversion is Ryan Dice and Richard Linder and
rolland Frasier a digital marketer, also a great event. And
so the as is true with any event, much less
two back to back, there was like a ton of
information all coming really quick and it was a lot
(02:18):
to consume, but as I kind of went back and
looked at my notes and found some recurring trends on
both events. That's why I'm creating this series of six
just kind of like, here's what I'm hearing, and it
kind of ties in with our previous episode. Michaels that
one is being the loneliest number and having to and
working with somebody that kind of keeps their ear to
(02:40):
the ground on this kind of stuff. Because I kind
of like this stuff, so I'm in it, I'm immersed
in it and try to bring it and now how
does it relate to us as business owners and try
to bridge that gap. So that's what the six part
series is all about.
Speaker 4 (02:56):
Awesome, Well, let's dive in, and I appreciate you going
to all the conferences. Tell your wife thank you, because
I mean, I don't have to go to them. I
can just discern from you the reader's digest version of
what was going on there and what Josh brought out
as the six big takeaways are the three things you
must do, I guess to grow your business. This is
part one of a six part series. So do tell
(03:18):
Josh you've got the floor. Help us understand what we
need to do to grow our business. Yeah.
Speaker 3 (03:22):
So, first of all, one observation right away that one
of my good friends of Brian Hahan, the founder of Gosocial,
he and I were at Trafficking Conversion together, and one
thing we noticed right away on the agenda at Trafficking
Conversion T and C, as I'll refer to it at
T and C, there was no mention on the agenda
of Facebook or Instagram anywhere to be found on the agenda. Now,
(03:48):
to be fair, there were several mentions of Zuck and crew,
some not so favorable, some you know, Facebook, it is
what it is, as we've been talking about, you know,
throughout the entire confers at both conferences. That but one
thing that I'll bring it ties in what we've been
talking about recently is it's really important to get your
audience off of social media and that you own your herd.
(04:12):
I believe it was Ryan Dice pulled the audience kind
of an informal pull, like raise your hand if anybody
in this room has ever had their Facebook account shut
down or an ad rejected for some obscure or none
given reason that an ad was rejected, and eighty to
ninety percent of the entire audience raised their hand that
it either had their Facebook account shut down or an
(04:35):
ad rejected. Myself included, you know, had plenty of ads rejected.
And then when you try to figure out what the
reasons are, it's just Facebook get behind the scenes, has
their artificial intelligence trying to figure out what you're trying
to say. And so yeah, eighty to ninety with raise
their hand, which is kind of alarming. So it goes
(04:58):
back to that true less and of don't be completely
dependent on one media channel. You have to diversify because
that channel can disappear overnight. You know, think about like
broadcast facts, you know that just disappear from one night
to the next. So anyway, that was like one of
the key takeaways right away at tnc that Facebook and
(05:19):
Instagram know where to be found. And then also how
many people have been are at the mercy of those
tech giants.
Speaker 4 (05:25):
So now with Facebook and Instagram not being found on
the agenda, is that indicating they think they're going away
or that there are just other things we need to
be focusing on.
Speaker 2 (05:35):
What do you take away from that?
Speaker 3 (05:37):
Definitely the latter, the other thing we need to be
focusing on so Facebook and Instagram it's a huge you know,
they're huge marketplaces. That's where primarily a lot of our
audiences are. You could you could argue, you know, you
have YouTube and TikTok now was on there a lot,
we have a ton of people on that. But face
as much as people reluctantly or like yeah, you know
(05:57):
Facebook and Instagram boot, it was like, well, we still
have to do it because that's where our audiences are,
right and we can still get a ton of leads
and keep a good community of with our audience on
those social media platforms. So it was still and of
course a lot of those conferences have to be talking
about the new and improved, the new, the new trends.
(06:20):
If it's the same old Facebook and Instagram, you know,
particular with that digital market audience, it gets a little
bit you know, preaching to the choir.
Speaker 4 (06:28):
It is, and just for business owners contacts, I think,
and again, correct me if I'm wrong here. But years
and years and years ago I sold Christian radio ads. Right,
My number one competitor was the Yellow Pages, right, and
everybody said, oh, I got to be at the Yellow
Pages because that's where everybody is and that's where and
everything else was tangential to the Yellow Pages. Well, when's
(06:48):
the last time you bought a Yellow Page app? All
that to say? Times will change? Right, Walmart, Army Sears,
and Kmart used to be the big dogs.
Speaker 2 (06:59):
Where are they today?
Speaker 4 (07:00):
Right now you got Walmart and Amazon. So you've got
to keep an eye on today and an eye in
the future and not put all your eggs in one basket.
As we talked about, you know, Dan Kennedy talking about
you know, one is the wrong number.
Speaker 2 (07:12):
So it's it's going to conferences like this.
Speaker 4 (07:15):
It's availing yourself of education and not being that chicken
little going oh no, this guy is falling, but being prepared,
having your own audience, owning, having control, like we talked
about last time, having control of your audience and where
they are so that you can communicate to them. So
if Facebook says I'm going away or we're going to
charge you or whatever, it's okay. My business is not
(07:38):
going to implode because I'm not totally reliant on somebody else.
Speaker 2 (07:43):
Is that fair?
Speaker 3 (07:45):
That's exactly right. You know, on probably three levels deep,
you have. First of all, you have have that connection
with them on social media and you know, that's still
a great place to engage with them for sure on social.
The second level would be owning their your own email address,
which we've talked a lot of about having their email
address and being able to communicate with them through email,
which is not perfect either because that whole spam thing
(08:07):
and hid getting too ninboxes getting harder and harder. The
third level would be their physical mailing address because the
US Focal service love them. You know, they're not going
anywhere so and fewer and fewer people are taking advantage
of that. So having that physical mailing address where you
can directly communicate with them, including their phone number, the
(08:27):
leads customers phone number, so you can communicate directly with them.
Those are probably your three levels in that order of
how deep and how much information can I gather from
my list and my contacts?
Speaker 2 (08:38):
Yeah, that's fast.
Speaker 4 (08:40):
The old Sunday School song just hit me when you
say that, you know, deep and wide, deep, and what
we need to go at least three levels deep and
then have some wide content so that you're moving your
clients along, your prospects along. But that's good, you know,
opt in email is great, phone number is great, full
address is great.
Speaker 3 (09:00):
Right.
Speaker 4 (09:00):
Most people don't do direct mail, and this is a
beautiful time to do direct mail. I was just on
a call before this and the guy's like, oh yeah,
direct mail, Well I was really expensive. I said, well
it is when it doesn't work, But isn't everything. Yeah,
I love direct mail. I think when direct mail done
right is a joy for everybody.
Speaker 2 (09:19):
And you know, we won't go there, but.
Speaker 3 (09:20):
That's yeah, a whole separate, whole, separate topic for sure.
But most people, and just real quick about direct mail.
Most people think they got to spend thousands and thousands
of dollars and send out, you know, five thousand pieces,
just fifty, just start with ten to the right people,
the ten letters. No, probably not enough, but you know, yeah,
so there you go.
Speaker 4 (09:41):
Start anyway, started a whole episode on direcund This would
be so much fun.
Speaker 3 (09:45):
Yes. So one thing that Ryan Dice before T and C.
He pulled all the digital marketers certified partners, which I'm
I'm a certified partner the digital marketer, so I participate
in the survey. He released the results at the O
opening KENO at T and C. And it was two questions,
what are what are the least effective things? That trends
(10:07):
that we're going to see in the next twelve to
eighteen months, and then the opposite of that, where we're
going to we are going to be the most effective
trends or things to watch for the next twelve eighteen months.
So that's really tying in with here's what we're going
to look at. So the most effective and this is
according to Digital Marketers Certified Partners, which we serve a
bunch of clients and then we roll up the information
(10:29):
into Digital Marketer. First of all, is short for short
form video. So think TikTok, Instagram reels, YouTube shorts, which
is huge beginning to be huge. Those are examples of
short form video where the people your audience is seeing
you on screen. Doesn't have to be an elaborate you know,
(10:50):
twenty thirty minute or whatever could be longer, that doesn't
have to be, but it's that consistency of them seeing
you you delivering content. So short form video is actually
the number one most offfective trend to watch for the
next twelve to eighteen months. Second, which you'll appreciate this,
email marketing. Email marketing is number two is one of
the most effective trends to watch for the next teen months,
(11:12):
which we've talked a lot about recently, not so coincidentally.
And then third YouTube ads. YouTube ads is you know
you're going to begin to see more and more of that.
So a couple of honorable mentions in that list. Artificial
intelligence for copywriting, which you're beginning to see several of
those solutions get really good at writing copy. Paid communities
(11:38):
which are our Facebook groups, our circle, heartbeat groups, you
know those membership sites we've been talking about recently. And
influencer marketing, which we haven't done an episode on about.
But I have a big client that we do a
lot of influencer marketing with and that's an interesting thing.
When I first started working with them probably three years ago,
(11:58):
had no idea of such thing exacts like you know,
if you think about the biggest example would be like
one of the Kardashians posting or getting paid to post
on Instagram and then people just go nuts and buy
their stuff. There's a whole thing. So influencer marketing, SMS,
text marketing, and then selling via chat where some of
the honorable mentions for trends in the next twelve eighteen months.
(12:21):
So you ready for the less effective or not so effective?
Speaker 2 (12:25):
Yeah, okay.
Speaker 3 (12:27):
Number one Facebook and Instagram ads. So as a trend,
you know, beginning to see Facebook and Instagram ads maybe
not as effective. And we'll go into reasons on future
future episodes, but Facebook and Instagram ads not being as effective.
The key there, though, Michael, is that don't just turn
them off. You have to ask how well or how
(12:48):
effective am I using social media ads? Am I doing
it right? Am I getting the row as or the
ROI or the return on investment? Could I be doing
it better? That's a better way to add. Second will
be less effective would be one touch conversations. So one
(13:09):
I'm going to send out one email and hope for
the best. It just doesn't work. And so you know,
leads need more followup. We got to build that follow
up using email, text message all the things in the
previous list. And the third one was also organic social.
So just posting on Facebook, putting a post, not a
(13:33):
paid ad, but a post out there. Facebook's not going
to show it it's there. Even if they're they look
quote unquote like your page and you put a post
up there, fewer and fewer people are going to be
shown that post unless you put a few dollars behind
it as an ad.
Speaker 2 (13:50):
So yep, that's fascinating.
Speaker 4 (13:53):
That should not come as a surprise really to anybody, honestly,
because they're just following suit of other peopeople who've done
the same thing. And it's just it's part of the cycle, right,
And if the future is with YouTube and video.
Speaker 2 (14:08):
It'll run a cycle.
Speaker 4 (14:10):
And and so none of this is I have found
the magic bill, I have the silver bullet.
Speaker 2 (14:15):
No, it is a cycle.
Speaker 4 (14:17):
And as business owners we have to be flexible and
and and able to pivot. But like you said, you've
got to know, you've got to test, You got to
run the numbers because you may have a Facebook campaign
that's going gangbusters that might still work for the next
six years. So don't just pull the plug. Look at
the numbers and mark it by the numbers. Josh is
(14:38):
a magnificent guy to do that, because they understand all
the numbers and how to look at things and slowly
divert dollars from one to the next. But you know,
don't don't don't shoot the goose, right, you got a
golden goose, don't kill it.
Speaker 3 (14:54):
You look at the two levels, Michael, you got you
know how many speed you got coming in. That's the
that's the easier one to look at because you're like, Okay,
I got this many leads coming in, This is my
return on investment or row eyes from those leads. More importantly, though,
what are the quality of the customers from those lead sources? So,
because not all leads are created equally, So even if
you're paying per ad costs or per customer acquisition costs,
(15:17):
it's higher from one lead source. Maybe that results in
a better client for you that maybe joins your mastermind
or you're hiring group, or buys the high ticket offer.
You have to look at like all the way down
through the customer lifetime value for twelve months lifetime value,
what does that really equate to? So there's a lot
of moving parts of this, but we look at.
Speaker 4 (15:38):
The data that's right, And that's why it's so valuable
for people to reach out to you, Josh and your
team because you've got a team who can look at
all that data, who can summarize everything. And as business owners,
you you function kind of like a consultant. You're like,
here's what's going on, here's what we're trying to do.
Let's let's do this and you have those conversations and
that's how everything begins with you.
Speaker 2 (15:55):
As a conversation. It's not a sales call, it's a conversation.
So let me just encourage you.
Speaker 4 (15:59):
Reach out to Josh pick his Brian because he's been
I mean, he goes all these conferences. He's been running
businesses for many, many many years. He understands it, and
just reach out to him. Go Socialexperpts dot com. Start
understanding the things you must do to grow your business
in twenty twenty three, but even beyond as these cycles
just well they cycle right different things and Josh and
his team keep up on it and they can help
(16:20):
you grow your business. So thanks for listening, Josh, thanks
for sharing bits and pieces of what you learn from
these conferences. We appreciate looking forward to. The next in
this series is six. We'll talk to you soon.
Speaker 1 (16:36):
Social media marketing should be part of your overall business
growth plan. Josh Hitier can help you leverage the power
of online marketing without wasting your time or money on
hit or miss tactics.
Speaker 3 (16:48):
Learn more about how Josh.
Speaker 1 (16:50):
And his team can help you by reaching out to
them at Go Socialexperts dot com. Be sure to subscribe
to this podcast so each new episode will be sent
to you automatically when it's released. Thanks for listening to
The Go Social Podcast with josh Hi
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