December 27, 2022 • 15 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Episode Transcript
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Speaker 1 (00:03):
And welcome to the Ghost Social Podcast with Josh high Tower.
Go Social is a relaxed and unedited conversation with marketing
expert Josh high Tower. Josh is an author and the
owner of multiple businesses, including Go Social Experts. Josh can
help you create a thriving business using the wisdom, strategies,
and experience he's gained through the years. Prepare yourself to
(00:24):
enjoy the next few minutes as we chat with online
marketing expert and business growth strategist Josh high Tower. Well,
Josh high Tower, welcome back to another great episode of
your podcast.
Speaker 2 (00:41):
Yes, sir, how are you today?
Speaker 1 (00:42):
I'm really really well. Thank you. Hey, we are in
the beginning. This is part two of a six series,
six part series from We're picking in diving deep into
your brain. You went to a couple of conferences and
you've gotten some notes and last time in our last episode,
there three things you've got to do, you must do
and to grow your business in twenty twenty three and beyond.
(01:04):
Today we're talking about three trends to look for in
twenty twenty three, So help us understand what those trends are.
Speaker 2 (01:11):
Yeah, quite a lot to dig into here today. But
we're going to try to to to make some sense
of it. So what I look for, Michael, when I
attended Build Funnel Hacking, Live and Traffic in Conversion at
TNC recently, and I look and hear what people are saying.
Then I look at my observations and kind of like
make it more applicable for us regular business folk that
(01:31):
you know, thank you. That's the yeah, me included, right,
because that's this advantage like not only do the digital
marketing stuff, but I also have a local brick and
mortar to where like I eat my own dog food
kind of thing. So there's there's two pieces of it.
But so really at tn C, you know Ryan Dice,
you know, I'm a certified partner, been around Ryan a
lot of years, and he shared with a few three
(01:53):
really three trends to really watch for as you we
move into twenty twenty three. As we record this, it's
the third quarter of twenty twenty two, but leading into
the next year, and you're going to see this coming up.
So the first trend, and as he described as Rund
described it was subsidized customer acquisition costs by social media
(02:15):
companies is going away. It's dead and So that's a
big lot of words and I'm like, oh god, I
really got to read into it.
Speaker 1 (02:22):
Yeah.
Speaker 2 (02:23):
So the translation is, ultimately the big tech companies Facebook, Meta,
and Google, they've been covering part of the ad costs
for us to run ads on our platforms. They've been
helping pay for it, so we're not paying what we
should be paying for it. Potentially they're helping cover the
(02:44):
cost because the more we as marketers get dependent on
those big tech companies, they get bigger and more valuable.
They have more advertisers, they can show more revenue. You know,
no coincidence that they're doing it for themselves, right, But
so to this point, they've been helping pay for us
as business owners or marketers. They've been helping pay for
(03:07):
these ad costs over a period of years. That's coming
to an end. So now as I'm hearing this and
I'm thinking about my stuff and all my client stuff,
we have to be really mindful as we're watching for
the customer acquisition costs. How much does it how much
we have to spend to acquire customer that's been creeping
up a little bit and you'll see news articles occasionally
(03:29):
pop up, which you know, it's costing more and more
to acquire customers getting more difficult. Audiences are disappearing on Facebook,
et cetera. So the cost to acquire customer is inching
up just a little bit. Well, now that makes sense.
If the big tech platforms aren't covering the cost, now
we as business owners are having to foot the bill
for the difference. Right, that is in part caused the
(03:52):
price increase. Okay, so the question is what do we
do about it? Yeah, that's the biggest part. So I
do think it's that's been part of the reason we're
seeing an increase in sales. But what we need to
do is really first, don't stop marketing. Please, don't misunderstand
that that's you know, that's the nail in the coffin. Yeah.
(04:14):
The biggest thing is, Okay, how do I need to
look at my follow up system? I have my leads
coming in? How well am I doing in my follow up?
And first of all, it starts with how can I
maybe accelerate the sell speed up the cell a little
bit to get qualified leads to show up and raise
(04:35):
their hand and self identify, and the ones that are
unqualified to filter them out and get them off the table.
So now we're only dealing with people that are more
likely to do business with us, the qualified folks.
Speaker 1 (04:48):
Right.
Speaker 2 (04:48):
So, but that follow up system really has to do
a good job. And here's the value I can deliver
for you, here's how it can help you. Here's who
I'm right for, and more or only, here's what I'm
not right for. Absolutely most people. When we talked about
that on previous episode, most people, most business owners. We
don't do a good enough shop at disqualifying people.
Speaker 1 (05:09):
That's right, yeah, And we waste a lot of time
talking with tire kickers or people who aren't quite ready,
and that that really right there goes back to an
episode of two or three the UN membership site, where
you could use an UN membership site to prequalify somebody
before you actually talk with them, and you could just
make it part of your funnel and that way, when
(05:30):
it's not that you're weeding them out necessarily, but you're
limiting access to yourself to go. I want to make
sure you're ready to have this conversation, and that'd be
a great way to use that. So if you haven't,
if you didn't listen to the UN membership site, go
back and listen to that. But you're absolutely right. We
need to disqualify people, push them back, Dan Kennedy. I mean,
it was always funny. He's like, you know, try to
(05:51):
get an appointment with me, try to come to Cleveland.
Speaker 2 (05:55):
Good lots the first.
Speaker 1 (05:59):
Yeah, I mean, he's like, but I have one hundred
closing rate when they get to when they get to
my office.
Speaker 2 (06:06):
That's pretty good.
Speaker 1 (06:08):
All right. So that's that's the concept.
Speaker 2 (06:11):
That's the concept. That's exactly right. And you know, jumping
through those hoops to to qualify or disqualify people is huge,
and so you can focus on the people that are
right for you and think of it like you know,
if you went to school, you had a series of
classes you had to take, you had a prerequisite class
you had to do before you get to the next class.
(06:31):
You could almost do the same thing here where you
know you're really you're if in one of mine is
like you have to have like a business and have
customers already. Yes, and ideally for me, you already know
the value of spending money to advertise.
Speaker 1 (06:48):
Yes.
Speaker 2 (06:48):
If I have to teach you that, well I can
do that through a course or through my content. But
if you're already spending money on advertising. You're a better
fit for me than me having to convince you otherwise.
So that's a big one. And I think establishing what
that criteria is start with that, you know, and here's qualified,
here's who's a good prospect, and here's who's not so good.
(07:10):
But the next number two the trend was, and we
talked a lot about this because it's huge, is building
and maintaining relationships with our list, with our leads, our customers,
our clients. And the method using email, so being showing
up in an inbox. Then you could use a Facebook group,
you could use the un membership site, you could use
(07:32):
those other communities like Circle or heartbeat or any of
those other ones. The key though, is you have to
build that relationship with your audience. So you want to
maintain that relationship, deliver value, help them, don't be afraid
to start a conversation with them. A lot of times
we're like, we send an email. We hope, man, I
(07:52):
hope nobody replies to this. It's the wrong thing that
you're You probably need to reevaluate a lot a lot
more things, and just your digital marketing strategy. You don't
want to talk to your customers. That's right.
Speaker 1 (08:04):
Yeah, we've been we've been lied to. There's a lot
of myths out there that we start believing, and I
think one of those is that we can just hide
behind email and social media and we don't have to engage,
you know, but sales is a context bort. It's don't
know how else to do it?
Speaker 2 (08:18):
Right?
Speaker 1 (08:19):
And so this this thing that sits that's in your
pocket or on your desk is called a phone. You
should use it once in a while.
Speaker 2 (08:26):
It's amazing how handy that comes in, right, yes, and how.
Speaker 1 (08:29):
Much you can get accomplished in a short phone call
or a Zoom conversation. And we can do a whole
conversation after this series about different ways to use Zoom.
I'm doing fifteen minute meetings now that are super productive
because we're pre qualifying. Everybody knows exactly what we're doing
in fifteen minutes. I don't need forty five minutes anymore
for a lot of my converce. And so it's just
(08:50):
how do you think about what you're doing, but how
do you stay in touch? And email is a great
way to do it. I'm glad that's a trend.
Speaker 2 (08:58):
Yeah, And it's simple. You know, for the most part,
you can do that, and I don't think you need
a CRM or a big automation tool. Just Google, you know, Gmail, whatever,
whatever's easiest. But just build that relationship with them and
you want, you should want, genuinely want their feedback. That's
how we grow, that's how we do better. So but
(09:18):
one more step to that, you also want to communicate
with them on the channel that they prefer, whether it
be email, could be a podcast, could be a blog,
could be a vlog, could be a video YouTube, whatever
it is. You start with the ones that are the easiest.
Email is probably the easiest, but then maybe add what's
easiest next for you to do, and then that becomes
your secondary channel to where you could you know, email
(09:41):
or go check out my YouTube channel for blah blah
blah and whatever is mostly easy for you.
Speaker 1 (09:47):
Yeah.
Speaker 2 (09:48):
So the third trend is selles cycles. How long it
takes to get from a lead to actually somebody buying.
No surprise, that's expanding. It's getting longer. It's getting harder
and longer for people to make that decision. Us as
business owners. Again, it goes back to the number one.
It's like if we don't have that cell system, that
follow up system in place. We're losing people, We're giving
(10:12):
up too early. So we have to have that whole
series built out. And it could be a reminder in
your CRM or however you keep track of that could
be post it notes, your tickler file. If you go
back a few years, here's what I got to follow
up or callow up with today. I need to I
need to shoot Michael a text to see you know
what's going on. But it's expanding for people to make
(10:33):
a purchasing decision. So you got to have that follow
up and that conversion system in place as a reminder
to I need to check.
Speaker 1 (10:40):
In yep, follow up, follow up, follow up until they
buy or die some years ago. But that's that's so
true because I read a stat the other day it
was like sixty seven percent of the people who started
interacting with you are not ready to buy today. They're
going to buy in the next three months to eighteen
months or something like that. The fortune is in the
(11:04):
follow up. Exactly what you're saying, exactly right important.
Speaker 2 (11:08):
YEP, and you can use I recommend you know. I'm
kind of an automation junkie. You know, I like automation
tools to make my life easier, to remind me here's
what I need to check in with now and follow
it now. So you you build your cells in your
marketing automation system, in an automation tool that can just
remind you, hey, you need to need to send an
email today. It doesn't have to come through the automation.
(11:29):
It's just a reminder for you to send an email.
Ideally you have it built out, like here's a template,
you know, but even if you make it simple, make
it simple on yourself. But a couple of things to
help accelerate the cell tying in to number one and
shorten those cell cycles as much as possible is incorporating
two things in every conversation or when you're talking with people,
(11:51):
deadlines to buy and incentives to buy. If you incorporate
those two things, those shameless ethical bribes, you know, like
the Sports Illustrated football.
Speaker 1 (12:01):
Phone suit issue. Okay, yeah, I was going you know
you were going to hire Yeah, yeah, so but on
that Okay. My wife the other day she wanted a
new monitor. Right she was in Minnesota vis in her parents.
She texted me, she says, hey, can I buy this monitor.
It's Prime Day on Amazon Prime. And and then she
(12:24):
texted me She's like, I don't know why it's Prime Day,
but it is so Amazon uses these promotional Prime days
to get us to buy things. That's exactly what you're
talking about. It's an incentive.
Speaker 2 (12:38):
By now I bought it. Yeah, it worked. Yeah, imagine that.
Imagine Amazon knows what they're doing. Imagine that, you know. Yeah, yeah,
but as if Black Friday specials and now Cyber Monday
and then Prime Day and then who knows whatever else,
but it's a deadline. Yeah, today's Prime Day. And an
incentive was the discount. Yes, I'm a sinker, got her?
Speaker 1 (13:01):
Yeah. And how simple it is because they have all
of my all of our information just click one click
by they make it super simple. That's another episode we
should do is how do you simplify the buying process
because Amazon makes it easy? Yes?
Speaker 2 (13:17):
Wow, frictionless sales process, that's.
Speaker 1 (13:19):
Right, frictionless and all right, so golly, and if you
have brick and mortar, I mean, think about what Amazon's done.
How much more prominent are they now because they have
trucks in your neighborhood, semis on the road, their visibility
has gone up multiples because of those two factors. They
have airplanes in the sky too, but you don't see them.
(13:41):
But the trucks in the neighborhood and the trucks on
the road are huge. It's just wow. They're everywhere everywhere.
That's why you get it today or tomorrow or same day.
If you're in California like my son. Yep, that's crazy.
Speaker 2 (13:54):
And they were rolling out yesterday on Sunday, on a Sunday. Oh,
it's crazy, there's no but yeah, the deadline. So the solution,
one of the solutions is deadlines and incentives. That's a
big one to help shorten that cell cycle as much
as possible.
Speaker 1 (14:08):
And no, we did not say discounts. You do not
have to do a discount to have a deadline or
an incentive, bonuses, free program, whatever. There's lots of ways
to do it without discounting your prices. So don't hear
us saying that.
Speaker 2 (14:21):
Yep, it's one option. I'm not a huge fan of
it like you are, but it's an option, but not
my preferred option for sure. So yeah, good point, I
love it all right.
Speaker 1 (14:31):
Three trends to watch for in twenty twenty three. You
probably need to go back and listen to the last
episode and this episode because there's just a ton of information.
We're only episode two of a six part series. Josh,
this is going to be really super exciting. Thanks for
sharing it. I'll look forward to episode three coming up
pretty soon.
Speaker 2 (14:46):
Cool. Thanks Michael.
Speaker 1 (14:51):
Social media marketing should be part of your overall business
growth plan. Josh Hitier can help you leverage the power
of online marketing without wasting your time or money on
hit or Miss tactics. Learn more about how Josh and
his team can help you by reaching out to the
at Gosocialexperts dot com. Be sure to subscribe to this
(15:11):
podcast so each new episode will be sent to you
automatically when it's released. Thanks for listening to the Go
Social Podcast with Josh Hitime
And welcome to the Ghost Social Podcast with Josh high Tower.
Go Social is a relaxed and unedited conversation with marketing
expert Josh high Tower. Josh is an author and the
owner of multiple businesses, including Go Social Experts. Josh can
help you create a thriving business using the wisdom, strategies,
and experience he's gained through the years. Prepare yourself to
(00:24):
enjoy the next few minutes as we chat with online
marketing expert and business growth strategist Josh high Tower. Well,
Josh high Tower, welcome back to another great episode of
your podcast.
Speaker 2 (00:41):
Yes, sir, how are you today?
Speaker 1 (00:42):
I'm really really well. Thank you. Hey, we are in
the beginning. This is part two of a six series,
six part series from We're picking in diving deep into
your brain. You went to a couple of conferences and
you've gotten some notes and last time in our last episode,
there three things you've got to do, you must do
and to grow your business in twenty twenty three and beyond.
(01:04):
Today we're talking about three trends to look for in
twenty twenty three, So help us understand what those trends are.
Speaker 2 (01:11):
Yeah, quite a lot to dig into here today. But
we're going to try to to to make some sense
of it. So what I look for, Michael, when I
attended Build Funnel Hacking, Live and Traffic in Conversion at
TNC recently, and I look and hear what people are saying.
Then I look at my observations and kind of like
make it more applicable for us regular business folk that
(01:31):
you know, thank you. That's the yeah, me included, right,
because that's this advantage like not only do the digital
marketing stuff, but I also have a local brick and
mortar to where like I eat my own dog food
kind of thing. So there's there's two pieces of it.
But so really at tn C, you know Ryan Dice,
you know, I'm a certified partner, been around Ryan a
lot of years, and he shared with a few three
(01:53):
really three trends to really watch for as you we
move into twenty twenty three. As we record this, it's
the third quarter of twenty twenty two, but leading into
the next year, and you're going to see this coming up.
So the first trend, and as he described as Rund
described it was subsidized customer acquisition costs by social media
(02:15):
companies is going away. It's dead and So that's a
big lot of words and I'm like, oh god, I
really got to read into it.
Speaker 1 (02:22):
Yeah.
Speaker 2 (02:23):
So the translation is, ultimately the big tech companies Facebook, Meta,
and Google, they've been covering part of the ad costs
for us to run ads on our platforms. They've been
helping pay for it, so we're not paying what we
should be paying for it. Potentially they're helping cover the
(02:44):
cost because the more we as marketers get dependent on
those big tech companies, they get bigger and more valuable.
They have more advertisers, they can show more revenue. You know,
no coincidence that they're doing it for themselves, right, But
so to this point, they've been helping pay for us
as business owners or marketers. They've been helping pay for
(03:07):
these ad costs over a period of years. That's coming
to an end. So now as I'm hearing this and
I'm thinking about my stuff and all my client stuff,
we have to be really mindful as we're watching for
the customer acquisition costs. How much does it how much
we have to spend to acquire customer that's been creeping
up a little bit and you'll see news articles occasionally
(03:29):
pop up, which you know, it's costing more and more
to acquire customers getting more difficult. Audiences are disappearing on Facebook,
et cetera. So the cost to acquire customer is inching
up just a little bit. Well, now that makes sense.
If the big tech platforms aren't covering the cost, now
we as business owners are having to foot the bill
for the difference. Right, that is in part caused the
(03:52):
price increase. Okay, so the question is what do we
do about it? Yeah, that's the biggest part. So I
do think it's that's been part of the reason we're
seeing an increase in sales. But what we need to
do is really first, don't stop marketing. Please, don't misunderstand
that that's you know, that's the nail in the coffin. Yeah.
(04:14):
The biggest thing is, Okay, how do I need to
look at my follow up system? I have my leads
coming in? How well am I doing in my follow up?
And first of all, it starts with how can I
maybe accelerate the sell speed up the cell a little
bit to get qualified leads to show up and raise
(04:35):
their hand and self identify, and the ones that are
unqualified to filter them out and get them off the table.
So now we're only dealing with people that are more
likely to do business with us, the qualified folks.
Speaker 1 (04:48):
Right.
Speaker 2 (04:48):
So, but that follow up system really has to do
a good job. And here's the value I can deliver
for you, here's how it can help you. Here's who
I'm right for, and more or only, here's what I'm
not right for. Absolutely most people. When we talked about
that on previous episode, most people, most business owners. We
don't do a good enough shop at disqualifying people.
Speaker 1 (05:09):
That's right, yeah, And we waste a lot of time
talking with tire kickers or people who aren't quite ready,
and that that really right there goes back to an
episode of two or three the UN membership site, where
you could use an UN membership site to prequalify somebody
before you actually talk with them, and you could just
make it part of your funnel and that way, when
(05:30):
it's not that you're weeding them out necessarily, but you're
limiting access to yourself to go. I want to make
sure you're ready to have this conversation, and that'd be
a great way to use that. So if you haven't,
if you didn't listen to the UN membership site, go
back and listen to that. But you're absolutely right. We
need to disqualify people, push them back, Dan Kennedy. I mean,
it was always funny. He's like, you know, try to
(05:51):
get an appointment with me, try to come to Cleveland.
Speaker 2 (05:55):
Good lots the first.
Speaker 1 (05:59):
Yeah, I mean, he's like, but I have one hundred
closing rate when they get to when they get to
my office.
Speaker 2 (06:06):
That's pretty good.
Speaker 1 (06:08):
All right. So that's that's the concept.
Speaker 2 (06:11):
That's the concept. That's exactly right. And you know, jumping
through those hoops to to qualify or disqualify people is huge,
and so you can focus on the people that are
right for you and think of it like you know,
if you went to school, you had a series of
classes you had to take, you had a prerequisite class
you had to do before you get to the next class.
(06:31):
You could almost do the same thing here where you
know you're really you're if in one of mine is
like you have to have like a business and have
customers already. Yes, and ideally for me, you already know
the value of spending money to advertise.
Speaker 1 (06:48):
Yes.
Speaker 2 (06:48):
If I have to teach you that, well I can
do that through a course or through my content. But
if you're already spending money on advertising. You're a better
fit for me than me having to convince you otherwise.
So that's a big one. And I think establishing what
that criteria is start with that, you know, and here's qualified,
here's who's a good prospect, and here's who's not so good.
(07:10):
But the next number two the trend was, and we
talked a lot about this because it's huge, is building
and maintaining relationships with our list, with our leads, our customers,
our clients. And the method using email, so being showing
up in an inbox. Then you could use a Facebook group,
you could use the un membership site, you could use
(07:32):
those other communities like Circle or heartbeat or any of
those other ones. The key though, is you have to
build that relationship with your audience. So you want to
maintain that relationship, deliver value, help them, don't be afraid
to start a conversation with them. A lot of times
we're like, we send an email. We hope, man, I
(07:52):
hope nobody replies to this. It's the wrong thing that
you're You probably need to reevaluate a lot a lot
more things, and just your digital marketing strategy. You don't
want to talk to your customers. That's right.
Speaker 1 (08:04):
Yeah, we've been we've been lied to. There's a lot
of myths out there that we start believing, and I
think one of those is that we can just hide
behind email and social media and we don't have to engage,
you know, but sales is a context bort. It's don't
know how else to do it?
Speaker 2 (08:18):
Right?
Speaker 1 (08:19):
And so this this thing that sits that's in your
pocket or on your desk is called a phone. You
should use it once in a while.
Speaker 2 (08:26):
It's amazing how handy that comes in, right, yes, and how.
Speaker 1 (08:29):
Much you can get accomplished in a short phone call
or a Zoom conversation. And we can do a whole
conversation after this series about different ways to use Zoom.
I'm doing fifteen minute meetings now that are super productive
because we're pre qualifying. Everybody knows exactly what we're doing
in fifteen minutes. I don't need forty five minutes anymore
for a lot of my converce. And so it's just
(08:50):
how do you think about what you're doing, but how
do you stay in touch? And email is a great
way to do it. I'm glad that's a trend.
Speaker 2 (08:58):
Yeah, And it's simple. You know, for the most part,
you can do that, and I don't think you need
a CRM or a big automation tool. Just Google, you know, Gmail, whatever,
whatever's easiest. But just build that relationship with them and
you want, you should want, genuinely want their feedback. That's
how we grow, that's how we do better. So but
(09:18):
one more step to that, you also want to communicate
with them on the channel that they prefer, whether it
be email, could be a podcast, could be a blog,
could be a vlog, could be a video YouTube, whatever
it is. You start with the ones that are the easiest.
Email is probably the easiest, but then maybe add what's
easiest next for you to do, and then that becomes
your secondary channel to where you could you know, email
(09:41):
or go check out my YouTube channel for blah blah
blah and whatever is mostly easy for you.
Speaker 1 (09:47):
Yeah.
Speaker 2 (09:48):
So the third trend is selles cycles. How long it
takes to get from a lead to actually somebody buying.
No surprise, that's expanding. It's getting longer. It's getting harder
and longer for people to make that decision. Us as
business owners. Again, it goes back to the number one.
It's like if we don't have that cell system, that
follow up system in place. We're losing people, We're giving
(10:12):
up too early. So we have to have that whole
series built out. And it could be a reminder in
your CRM or however you keep track of that could
be post it notes, your tickler file. If you go
back a few years, here's what I got to follow
up or callow up with today. I need to I
need to shoot Michael a text to see you know
what's going on. But it's expanding for people to make
(10:33):
a purchasing decision. So you got to have that follow
up and that conversion system in place as a reminder
to I need to check.
Speaker 1 (10:40):
In yep, follow up, follow up, follow up until they
buy or die some years ago. But that's that's so
true because I read a stat the other day it
was like sixty seven percent of the people who started
interacting with you are not ready to buy today. They're
going to buy in the next three months to eighteen
months or something like that. The fortune is in the
(11:04):
follow up. Exactly what you're saying, exactly right important.
Speaker 2 (11:08):
YEP, and you can use I recommend you know. I'm
kind of an automation junkie. You know, I like automation
tools to make my life easier, to remind me here's
what I need to check in with now and follow
it now. So you you build your cells in your
marketing automation system, in an automation tool that can just
remind you, hey, you need to need to send an
email today. It doesn't have to come through the automation.
(11:29):
It's just a reminder for you to send an email.
Ideally you have it built out, like here's a template,
you know, but even if you make it simple, make
it simple on yourself. But a couple of things to
help accelerate the cell tying in to number one and
shorten those cell cycles as much as possible is incorporating
two things in every conversation or when you're talking with people,
(11:51):
deadlines to buy and incentives to buy. If you incorporate
those two things, those shameless ethical bribes, you know, like
the Sports Illustrated football.
Speaker 1 (12:01):
Phone suit issue. Okay, yeah, I was going you know
you were going to hire Yeah, yeah, so but on
that Okay. My wife the other day she wanted a
new monitor. Right she was in Minnesota vis in her parents.
She texted me, she says, hey, can I buy this monitor.
It's Prime Day on Amazon Prime. And and then she
(12:24):
texted me She's like, I don't know why it's Prime Day,
but it is so Amazon uses these promotional Prime days
to get us to buy things. That's exactly what you're
talking about. It's an incentive.
Speaker 2 (12:38):
By now I bought it. Yeah, it worked. Yeah, imagine that.
Imagine Amazon knows what they're doing. Imagine that, you know. Yeah, yeah,
but as if Black Friday specials and now Cyber Monday
and then Prime Day and then who knows whatever else,
but it's a deadline. Yeah, today's Prime Day. And an
incentive was the discount. Yes, I'm a sinker, got her?
Speaker 1 (13:01):
Yeah. And how simple it is because they have all
of my all of our information just click one click
by they make it super simple. That's another episode we
should do is how do you simplify the buying process
because Amazon makes it easy? Yes?
Speaker 2 (13:17):
Wow, frictionless sales process, that's.
Speaker 1 (13:19):
Right, frictionless and all right, so golly, and if you
have brick and mortar, I mean, think about what Amazon's done.
How much more prominent are they now because they have
trucks in your neighborhood, semis on the road, their visibility
has gone up multiples because of those two factors. They
have airplanes in the sky too, but you don't see them.
(13:41):
But the trucks in the neighborhood and the trucks on
the road are huge. It's just wow. They're everywhere everywhere.
That's why you get it today or tomorrow or same day.
If you're in California like my son. Yep, that's crazy.
Speaker 2 (13:54):
And they were rolling out yesterday on Sunday, on a Sunday. Oh,
it's crazy, there's no but yeah, the deadline. So the solution,
one of the solutions is deadlines and incentives. That's a
big one to help shorten that cell cycle as much
as possible.
Speaker 1 (14:08):
And no, we did not say discounts. You do not
have to do a discount to have a deadline or
an incentive, bonuses, free program, whatever. There's lots of ways
to do it without discounting your prices. So don't hear
us saying that.
Speaker 2 (14:21):
Yep, it's one option. I'm not a huge fan of
it like you are, but it's an option, but not
my preferred option for sure. So yeah, good point, I
love it all right.
Speaker 1 (14:31):
Three trends to watch for in twenty twenty three. You
probably need to go back and listen to the last
episode and this episode because there's just a ton of information.
We're only episode two of a six part series. Josh,
this is going to be really super exciting. Thanks for
sharing it. I'll look forward to episode three coming up
pretty soon.
Speaker 2 (14:46):
Cool. Thanks Michael.
Speaker 1 (14:51):
Social media marketing should be part of your overall business
growth plan. Josh Hitier can help you leverage the power
of online marketing without wasting your time or money on
hit or Miss tactics. Learn more about how Josh and
his team can help you by reaching out to the
at Gosocialexperts dot com. Be sure to subscribe to this
(15:11):
podcast so each new episode will be sent to you
automatically when it's released. Thanks for listening to the Go
Social Podcast with Josh Hitime
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