All Episodes

December 12, 2022 • 13 mins
You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
And Welcome to the Ghost Social podcast with Josh high Tower.
Go Social is a relaxed and unedited conversation with marketing.

Speaker 2 (00:10):
Expert Josh high Tower.

Speaker 1 (00:11):
Josh is an author and the owner of multiple businesses,
including Go Social Experts. Josh can help you create a
thriving business using the wisdom, strategies, and experience he's gained
through the years. Prepare yourself to enjoy the next few
minutes as we chat with online marketing expert and business
growth strategist Josh high Tower.

Speaker 3 (00:37):
With Josh high Tower, it is a phenomenal day here
in my world.

Speaker 2 (00:41):
What's going on in your work? I love it. I
love it.

Speaker 3 (00:44):
I love talking with you because you're always just positive
and things are good. Hey, we want to talk to you.
We've talked on the last couple of episodes have been
really interesting. The invisible audience to what two weeks ago,
I think it was last week was the un membership
site to increase your opt in rate, and that is
really cool. So if you haven't, if you didn't hear
that one, go back because Josh talks about language and
how to get more people to opt in and deliver value.

Speaker 2 (01:06):
Today, I want to talk about.

Speaker 3 (01:08):
Why should you own your own membership site?

Speaker 2 (01:13):
Okay, because a lot of us.

Speaker 3 (01:15):
Are in communities where we have membership sites, coaching programs
or whatever, and sometimes those are on social media platforms
and sometimes they're not. And I want to talk about
the differences, I guess, And why do you think a
business owners should really think about owning their own versus
having one on a social media platform.

Speaker 4 (01:33):
Yeah, easy answer is control. That's the the just a
straightforward answer. You and I both share a mentor and
Dan Kennedy, and we were always taught, you know, you
build your herd and then put a big, big, great,
great big wall around that herd and sence them in
to protect them like it or not, you know. And
Facebook is free at the moment, you know, for Facebook

(01:55):
groups and those type of things. It's super easy to
just put my community on Facebook, create a Facebook group,
people are familiar with it, and create that fence around
that Facebook group. My challenge, and I think you probably
share this as well, is like you get on Facebook
or any social media platform, and there's lots of distractions.
Facebook is doing everything they can to keep you on platform,

(02:18):
and they want you to you know, all those notifications,
those beings and whistles and things that click on the ads,
you know, those those dang marketers showing ads in figure.
There's lots of stuff to click on. So if your
group and your community of prospect clients, customers, however you
want to describe them, if they're on Facebook, they're still
subject to a lot of different distractions.

Speaker 3 (02:42):
Yeah, and those distractions, you know we all think multitasking, well,
those distractions don't really bother me. Well, yes they do,
because they take you off and it just takes one
to get you diverted. And when you're marketing, you're always
trying to build that relationship you want people to learn,
whether that's one less or being a community of other

(03:02):
like minded people. And you know, I'm in a lot
of communities that have you know, a group where it's
chat back and forth throughout the day and we're just
popping in and helping each other out. And that can
happen on a Facebook group and things, but it happens
in the membership site and it's easier because they're like, hey,
well go check out this lesson here or whatever. And
all of the resources are contained inside of that wall,

(03:23):
as you're describing, and it has a different feel. But
I'm also not getting pinged and everything from all those
other things. I'm it's as if I open the door
and I walk into a restaurant, versus walking down the
sidewalk in front of the restaurant seeing all the other
restaurants and the boutiques and the hairstyling thing. Once I

(03:44):
come in the restaurant, I'm inside your herd per se.

Speaker 2 (03:48):
Right, yep.

Speaker 4 (03:49):
That's a great metaphor, the coming in off the sidewalk
into the into your restaurant. That's a great example. And
I think Gary vannerschut Gary v he said years ago,
and I heard him say that, really, us as business owners,
we're day trading for attention for our customers. So you
have so many distractions and it's changing every second, you know.

(04:09):
We I think now it's like two or three seconds
is how long you have to get somebody's attention. So
we're really day trading attention, and it's about keeping that
attention on what you want your prospect or your customers
to be focused on. And so I know we talked
a little bit about like some some examples that you're seeing.
You have your membership platform where you have your courses
where they can be maintained, could be you know, teachable

(04:32):
think if Kujabi. There's a bunch of different ones. Now
coupled with that are community type platforms. Circle is one,
the Network is another. One. Of course, there's always there's
a Diamond does and now Michael, I think you said
you use.

Speaker 2 (04:51):
One called Heartbeat.

Speaker 3 (04:53):
Heartbeat yep, so go ahead, and they're all kind of
the same at one level. You'll probably different price points,
in different features and all that. But at the end
of the day, you know, here's what I recommend you
show me if I'm wrong, because it's your podcast, right,
But if you're a business owner and you're thinking about
doing this, don't go out and buy the Lexus Cadillac version.

Speaker 2 (05:15):
Okay.

Speaker 3 (05:15):
I was talking to a business owner the other day
and this guy's not super tech savvy, Okay, he's okay,
And we said, what CRM are you using.

Speaker 2 (05:22):
He's like, well, I've got.

Speaker 3 (05:23):
Salesforce and we all went, oh, he doesn't know how
to use it. It's so big, and we're like, okay,
can we talk a little bit. Not the Salesforce is
bad at all. It's a great system, but it's kind
of overkill. Same thing here right way.

Speaker 4 (05:39):
You know, that's exactly exactly right, So you know, not
I know we're talking kind of downplane using Facebook groups,
but start there. I mean, start there. It's a proof
of concept.

Speaker 1 (05:50):
You know.

Speaker 4 (05:50):
Can I get my people in the group? It's free,
you you know, put put them on Facebook. Start there,
get that engagement, and then move them potentially off of
Facebook into one of these other platforms that are that
are generally affordable. But a couple of things you have
to watch for as you're building these groups that complement
membership sites is the amount of engagement you have to

(06:12):
have somebody monitoring it. There's a whole whole thing about
community managers for social media, and not just on Facebook
but also these other platforms too. You have to get
somebody in there that's constantly engaging with them, answering questions
because I mean, I don't know about you, but I'm
not in a lot of the groups very often, and

(06:33):
because because for the same reason, it's distracting. So if
something comes up in the group that you may need
to weigh in on, somebody asked the specific question, having
that person that's watching for that stuff can bring entire
attention and then we can go in and weigh in.
We still got it earmarks some time to be in
there for sure. But yeah, I think start with the

(06:53):
easiest option, which may be Facebook group. It could be
one I didn't mention was Slack group. So slack is.
I'm not a huge fan of it because it's a
distraction throughout the day, but you can still create that
Slack group. It's a simple I'm in a WhatsApp group
like a group text message.

Speaker 3 (07:13):
Yes, especially WhatsApp, especially if you're doing business overseas. I
find a lot of over I mean a WhatsApp group
with people in Europe, the England, in Australia maybe that's
the same place. I don't know, but it's they like
what's appen? I mean outside of the US, Like everybody
uses it, and I was like, what what is it?
And so I had to get used to it. But

(07:34):
it's And I was talking to somebody the other day
and they're like, do you use Boxer? I'm on Boxer
so I'm boxing now. So you can get overwhelming.

Speaker 4 (07:44):
It can be overwhelming. There's there's there, they're a bunch
and uh, you know, but everyone, so pick one. I
think that's that fits you and and what is easiest
for you to maintain and uh and most consistent with
and and you know, not so much. You know, you
have to take your audience into consideration. That's a piece
of it. The WhatsApp and being international, that's a big, one,

(08:08):
big reason to use that. But if you're in Facebook
and you're comfortable with Facebook groups, start there. But then
it can evolve to WhatsApp. And but you also have
to put some rules in place too, so because that
can get out of hand pretty quick, as you've seen
in either WhatsApp or Slack or whatever. Just having those
here's the rules of engagement and establish those. But I

(08:30):
think back to the having the community, the community piece
of it tied in with our membership, platform and content
really should begin to go hand in hand because that's
how we'll continue to deepen those relationships.

Speaker 2 (08:43):
Yeah, and it's fascinating control.

Speaker 3 (08:45):
You start this whole thing with control, and you wove
something in there that I think a lot of people
miss because I almost missed it.

Speaker 2 (08:51):
As you said, Facebook right now is free.

Speaker 3 (08:56):
Right now, and I think everybody has the mentality it's
all going to be free.

Speaker 2 (09:01):
Maybe maybe not.

Speaker 3 (09:02):
There may come a time when they say, hey, guess
what all of our groups Now, if you're a business,
you're now going to pay X amount of dollars every
year to have the privilege of having a group.

Speaker 2 (09:12):
And it's going to.

Speaker 3 (09:13):
Become a business decision whether or not you're going to
stay there or have something else. So I think, as
a business owner, what Dan Kennedy also said that the
worst number in business is one. If you only have
one offer, one platform, one anything, you're in danger. So
as business owners, it would it would be hoove us.
That's an old word that one of my pastors used
to say, to have a backup plan to start taking

(09:37):
somebody from a Facebook group into a note. Maybe you
always have your Facebook group and you then bring some
people into your other There's lots of strategies, and I think, Josh,
that's where that's what stops most business owners is we
go what do I do? And there's so many options,
and I tell you what to do. Reach out to
Josh because he can walk you through the conversation. Understand

(09:59):
where world are you? What are you trying to make happen?
And you don't have to be everywhere. Okay, your audience
is probably everywhere, but you don't have to be there.
You need to figure out what works for your business,
have a good strategy, and have something to execute it.

Speaker 2 (10:14):
And quite honestly, most of the time you're gonna hire.

Speaker 3 (10:16):
Somebody to get it done if it's going to be
done well and consistently. And that's where Josh and his
team come in. So don't get overwhelmed by all of this.
That's one of the things we do on this podcast
is bringing lots of information because Josh is just brilliant
and he's been around this world for so long business
in the let alone social media stuff that you understand

(10:36):
it a lot better than most business owners because it's
still fuzzy for many of us because we don't spend
all day every day thinking about it. And that's what
you and your team get to do. So let me
just encourage you. Don't don't let this pound you and
stop you from taking action. Your action should be to

(10:58):
go online and reach out to Josh. Go Socialexperts dot
com and just schedule call, have a conversation, see how
he can help you. And he may he may say, hey,
right now is not a good time but for you
to join me, but go take this course first. That'll
do enough for it, or it may be hey, y out,
We've got something that can really help you have the
conversation the danger like.

Speaker 4 (11:19):
As you mentioned, Michael, the danger is back to that
conversation of the most dangerous numbers one and we try
to go it about yourself and you try to do
all the research and having trying to figure out which
one might be the best. You try to do it
on your own, and it does fill overwhelming. So you
that's that's where I can help.

Speaker 3 (11:37):
It overwhelming and confusing because if I'm if I'm looking
at four different platforms, guess what, they're all telling me
different things, and they're in a sense they're bashing one another,
and it's like.

Speaker 2 (11:46):
I don't know who to believe. I believe Josh. Just
call on to rush out to Josh go Social Experts dot.

Speaker 3 (11:51):
Com, and he'll help you not only understand why you
should own your own membership site as we've talked about today,
but he'll really help you just think through and give
you some probably some questions to noodle on.

Speaker 2 (12:02):
And understand what are you trying to make happen.

Speaker 3 (12:03):
And what makes the most sense for you moving forward,
and how can you grow your business on an ongoing
basis year after year after year after year through a
variety of marketing that makes sense.

Speaker 2 (12:14):
So Josh, it's always fun to be with you.

Speaker 3 (12:16):
Thanks for helping us understand a little bit more about
membership membership sites and how and why we should own
our own membership.

Speaker 4 (12:23):
Second, that's good. Thanks.

Speaker 1 (12:24):
Marking social media marketing should be part of your overall
business growth plan. Josh Hihitier can help you leverage the
power of online marketing without wasting your time or money
on hit or miss tactics.

Speaker 2 (12:42):
Learn more about how Josh.

Speaker 1 (12:43):
And his team can help you by reaching out to
them at go Socialexperts dot com. Be sure to subscribe
to this podcast so each new episode will be sent
to you automatically when it's released. Thanks for listening to
the Go Social Podcast with Josh high Time.
Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.