Episode Transcript
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Speaker 1 (00:00):
This is the Good
Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, regina League.
(02:47):
Okay, so welcome, kaila lindsey.
You are the ceo of the trulanegroup with exp realty here in
charlotte.
Speaker 2 (02:56):
Welcome thank you,
thank you thanks for having me.
Speaker 3 (03:00):
Yeah, you are a rock
star here in charlotte in the
real estate world I, I try to domy best.
Speaker 2 (03:06):
Uh it's, it's called
marketing and it is not the
easiest thing in the world.
But once you figure it out, youjust lean into it that is
amazing.
Speaker 3 (03:14):
well, it's a such a
competitive industry and, from
everything I can tell, the wordis out and the whole nation is
moving to Charlotte, it feelslike we are one of the top 10
most popular and actually of thetop 10.
Speaker 2 (03:28):
We are in the top
three most popular destination,
aside from Texas and Florida.
So we keep creeping up on thescale there.
Speaker 3 (03:37):
Do you typically work
more with people moving within
the city or people coming in?
Speaker 2 (03:43):
So that's a great
question.
So my start to my career.
I did a lot of cold calling, somost of the folks that I work
with were in town selling theirproperties, had difficulty doing
it the first time around andwere able to do that.
It's pivoted over the last fewyears due to some of the
strategies that I'm using andwhom I'm reaching out to which
(04:03):
are specifically relocationpeople coming into the area.
So I'm seeing an influx comingfrom everywhere, from Europe and
New Zealand and Canada to otherstates within the US.
So I've pivoted and most peopleare moving in that I'm working
with.
But a few folks still find meonline that are here in the
Charlotte area already and wantto relocate within Charlotte.
Speaker 3 (04:27):
That is crazy.
So I've been in Charlotte sincethe 70s so I have seen all the
changes.
Yeah, when did you come to thisarea?
Speaker 2 (04:38):
Not nearly that long
ago.
So I actually am.
I'm originally a New Yorker.
Nobody shoot me, I know I'm aNew Yorker.
I actually moved here in 2004,.
Moved to North Carolina.
My dad retired from the FDNYand I was in high school at the
time Ended up living inAsheville for three years, went
to Raleigh for six to doundergrad and work and then
(04:59):
moved to Charlotte back in 2011,late 2011,.
Actually the week ofThanksgiving.
I'll never forget it.
So I've been in Charlotte forquite some time at this point,
which is crazy to think about,but I've absolutely loved it.
I love Charlotte.
It's kind of a happy mediumbetween New York and the
slowdown of Raleigh, but it's Icouldn't say in Raleigh it was
(05:20):
just a little too slow for me.
So this is the pace here isreally nice, but you can get you
know, I'm going to say farmsand rural areas and things like
that just 15 minutes outside oftown and you can have some cows
and horses, but you get the cityand nightlife that you look for
.
Speaker 3 (05:38):
What took you into
real estate?
Speaker 2 (05:42):
So that's I'm going
to shorten this story because
it's you know how you havedifferent paths or times in your
life that point to something,but it wasn't the culmination of
that particular moment yet.
As I was, when I was younger,my mom read the book Rich Dad,
Poor Dad to me and my brother.
We were on a long road tripcoming back from Florida and she
(06:03):
read us the book.
I was like OK, didn't thinkanything of it.
I was 12, you know, 13 yearsold, but I'd always been
entrepreneurial.
I would do lemonade stands andI would rake leaves in front of
houses and shovel snow, likewhatever I could do to go out
and do work to get paid.
I wanted to do it and, as I wasgraduating college, I had a
professor bring me back alongwith one other student to teach
(06:25):
us hey, or to teach his classfor a day.
What did you wish, you knew,before leaving college, and for
me it was networking.
Well, the other gentleman thatwas teaching that day, he,
actually, while he was in school, he got his real estate license
, bought a house.
All of his friends rented thehouse out for him, so he didn't
have to pay anything to livethere.
Then he moved, kept that houseand built a little bit of a real
(06:48):
estate empire and sells homes.
I'm still in touch with himtoday, actually, funny enough
and I remember leaving that daygoing, huh, you ever have like
that moment that just neverleaves you and it just sits
there on the shoulder over andover.
And we purchased our home and Istarted thinking about it more
and more.
And I found myself at workbecause I was in corporate
America and I'm always in salesanyway and I'm looking at houses
, and not for me.
But what does investing reallylook like?
(07:10):
No one in my family had everdone it.
We talked about it but no oneever did it.
So I didn't know what it lookedlike and I finally made the
decision one day future for ourfuture we wanted to flip house,
we wanted to be the or houses,we wanted to be the Chip and
Joanna Gaines, which, funnyenough, we ended up turning into
.
But I realized that it was agateway to those opportunities
(07:35):
and for me that's what initiallypushed me into it was the
gateway to those opportunities.
I didn't know how lucrative ittruly could be and what would
come of that later, but that wasmy initial take in it and it's
been really fun being my ownboss.
She's really hard on me.
Speaker 3 (07:52):
Yes, aren't we all
Tell us what sets you apart with
your agency?
What do you strive for?
Love that.
Speaker 2 (08:00):
So I tend to lean
into leverage and truly a team.
Now there's multiple, ifanybody understands, you know
kind of teams in real estate.
You've got other buyers andseller agents on your teams and
things of that nature.
When I say team, I mean thepeople that are supporting your
client to get them over thefinish line right, to get them
(08:21):
into that home or get that homesold.
So for me it's leaning intothose that are better at things
than I am.
So I have my director ofoperations, I have my showing
director, who's amazing.
We have our inspectors, we haveour photographers.
All of those, to me, are a team.
So leaning into those leveragepoints and letting those people
do the best that what they'regood at, and introducing those
(08:43):
opportunities to my client, Ifeel like it brings that extra
level of support and service tothem.
Now, aside from that, also thesocial media aspect of things.
I don't know many other agentsin the area that have a YouTube
channel, but that helps both myclients who are purchasing and
my clients who are selling,getting them the exposure and
the information that they'rereally looking for, which is a
(09:03):
bit different, that is different.
Speaker 3 (09:06):
So what are you
seeing in the Charlotte market
here?
What are some of the trendsyou're seeing?
Speaker 2 (09:13):
Major shifts, major
shifts, so kind of.
If we backtrack to last year, Ialways like to look back a year
to say where were we?
We're not going to see those2020, 2021 markets, probably
ever again in our lifetime.
A lot of that was driven byboredom being trapped in your
apartment and realizing you needa house and extremely low
interest rates which we'llprobably, knock on wood, never
(09:35):
see again.
That being said, we saw amassive slowdown in 2024.
It was actually the slowestyear in real estate since 1995,
which, if someone told me thatat the beginning of the year, I
would have been like really, andthen at the end of the year we
had a wonderful year so I didn'tnotice it.
But when you actually look atthe stats, nationwide the lowest
(09:56):
number of home sales since 1995.
So it did have a massive impact.
Now the additional slowdownwith elections, and then you
have Thanksgiving and thenChristmas and then New Year's.
You know it's that whole.
I'm going to call it dead time.
But whenever we have anelection cycle it further slows
things down.
There's just uncertainty.
Regardless of which way it goes, it's just that uncertain time
(10:17):
so people choose not to makelarge purchasing or sales
decisions in that time.
So it further slowed it.
What we've seen since lateJanuary really mid February
massive boom and people moving.
I mean it's been nuts.
It kind of came out of nowhere.
Almost the phones have been offthe hook.
(10:38):
I've seen multiple offers on myproperties and properties that
my clients are offering on.
The boom is here Now.
Part of it is because of thecycle of things.
Right, this is right aroundthat time where if you go under
contract now you could be movingover summer months, which a lot
of people like to do.
But it also there's a lot ofpent up demand and we're
starting to see more inventory.
(10:58):
So it's a bit of a pro combo.
But I will say this there'sstill a lot of houses that are
overpriced.
There's a lot of houses sitting, so there is still opportunity
to get under list price.
One of my clients we just gotthem 35,000 under.
Another one we just got them15,000 under.
So then I have another clientthat we went 15,000 over but the
(11:18):
house was underpriced and had10 offers right.
So it's a case by case basis,but there is opportunity to get
a property under what it'sactually priced at and
opportunity as a seller to stillsell over your list price.
Speaker 3 (11:31):
What are some of the
hottest areas in Charlotte that
your people, your clients, areattracted to?
Love this.
Speaker 2 (11:38):
So my clients, I work
in many different niches of
what people are looking for.
Some of the more popular areasthat have been really coming
across my desk more and morelately has to do with the best
schools and a median sale priceRight.
So we've got a lot of folkscoming, yes, from California,
New York, and I always get thequestion for my clients well,
(12:01):
they're coming with cash, theycould pay whatever they want to
pay.
That's not always the case,Actually, a lot of times it's
folks that are moving becausethey want a better cost of
living right, Lower cost ofliving.
So we're seeing a lot of push inthe Waxhaw area, Fort Mill,
Ballantyne, the Weddington,Wesley Chapel area, so that
(12:21):
lower quadrant of Charlotte.
There's been a major draw tothose areas.
The second major draw has beenthe Huntersville area.
So the Huntersville, Davidson,Cornelius area, which I always
let my clients know it goes asyou go north the price increases
until you hit Morrisville right.
So there's kind of like thisflow up that way where folks are
really leaning into that Hunarea, especially out where we've
(12:45):
got odell school and odellschool road out that way because
the schools are so great.
So those have been two majorhot spots over the last couple
of weeks that I've seen, orreally the last couple months
that folks have been reallyattracted to.
Now you've got your secondaryareas as well, which would be,
I'm going to say, the lowerwedge of Charlotte.
So you've got your South Park,your Barclay Downs, your well,
(13:09):
yeah, really Prada's Plantation,like oh, not Prada's, yeah all
those areas.
Sorry, I'm like going down mylist Sardis, everything,
everything in that area.
And then I would say my lastone that has been very popular
is Matthews, because it givesthe location without the price
that you would see in some ofthose areas that are far higher,
but it still gives some greatschools.
Speaker 3 (13:30):
So those are some of
the more popular areas going on
right now it's so funny becausewhen I moved to Charlotte, South
Charlotte was like South Parkand now South Charlotte is
Ballantyne and Weddington.
Speaker 2 (13:43):
Yeah, it's like way
down.
Speaker 3 (13:45):
Yeah, way, way down.
Yeah, before you know it.
I mean, all these beautifullittle communities around us are
, you know, becoming the hotspotto live.
Isn't that crazy?
Yeah, you have such energy, andI'm just curious what do you
find the most rewarding part ofyour job is?
And I'm just curious.
Speaker 2 (14:04):
What do you find the
most rewarding part of your job
is?
This is so funny.
I I literally was talking to agirlfriend about this yesterday
Funny story and, by the way,this is not to toot my own horn,
it's something that remember.
I told you just a few minutesago the reason I got into real
estate was for more opportunity.
What it turned into was moreopportunity to also make an
(14:26):
impact.
I have a phrase that I live by,which I know it's not my phrase
, I'm hyphenating it, but it'sbe the change.
So there's the phrase be thechange you want to see in the
world.
So I live by be the change.
So often we hear the phrase Iwish someone would do something
and we stand by and we watchwhat's going on.
Whatever it may be, the way Ilive is.
Well, I can be that person.
Is it picking up a piece oftrash that someone's like?
(14:48):
well, someone should clean thatup you know, but around 2017, my
husband hiked the AppalachianTrail.
I was a little bored and Iwanted to start giving back.
Wasn't quite financially thereyet, so I decided I'd start
fostering dogs.
Well, 63 dogs later since 2017.
And I absolutely, I absolutelylove it.
Well, just the other day, I'mheaded into OMB brewing and
(15:12):
there were some folks standingoutside to get ladies and I've
got a heart for kids and theywere collecting funds for
backpacks.
Most people don't know this,but when children enter foster
care, they're given a blacktrash bag to put all their
belongings.
Crazy, right, like really theycan't do better.
Anyway, that's a conversationfor another day.
But they were collecting fundsto give these kids backpacks as
(15:36):
kind of like a hey, let's giveyou some toys and games, let's
give you something to put yourthings in, let's give you, you
know, a sense of human andhumility.
And she like starts going.
I was like what do you need?
What do you need?
And she said well, here's ourpackages.
I said, put whichever one youneed most and handed her my
credit card.
She goes what made you be soquick to do that?
(15:58):
I guess they probably haveseveral people.
They had to like talk into it.
And it dawned on me in thatmoment.
I'd always seen it and I'dalways felt it.
The reason why I work my tailoff is so that I don't have to
think about it, like I can justsay, yes, good cause go make a
difference.
And although I can't always bethe one that's doing it
(16:19):
physically like I, as I said, Ifoster dogs I'm always pulling
off on the side of the road if Isee a stray.
You know I'm always wanting tohelp children, but we have to
leverage others that are doinggood work and instead of
standing by and saying I wish Icould, or maybe next time I
could do that.
And that, I think, is one ofthe biggest things that
motivates me, not only for thefuture of my family and our own
(16:41):
finances, but the fact that wedon't have to think twice before
we can help someone elsebecause we already put the
oxygen mask on.
We're fine.
Others need help.
Speaker 3 (16:52):
It is a true
privilege and gift.
You're exactly right when youget to that state in your life.
So when you're not doing all ofthis and running your business,
what do you like to do for fun?
Speaker 2 (17:08):
Oh, so my favorite
things to do?
I haven't done it in many years.
Actually, it was one of myfavorites.
I actually used to ride amotorcycle and that used to be
one of my favorite, like get outand go do something.
But I'm a mom now and that's.
You know, I might be a few moreyears, yeah, but one of my
favorite things to do I actuallylove to surf.
So I, you know, whenever I haveoff time which is rare, but I
make time I do go surfing out onthe coast.
(17:30):
And my second favorite hobby isactually painting.
So actually the painting behindme.
There we go.
Speaker 3 (17:37):
Painting behind me
was done by me, so I love to
paint.
Speaker 2 (17:41):
sit down, pop my
earbuds in and just go at it.
Paint I do, markers I dowatercolor acrylic oil.
Speaker 1 (17:55):
It's just, it's fun,
it's my little let loose and
relax.
Speaker 3 (17:57):
I guess you could say
, yep, mine's digging in the
dirt, that's what it takes, yeah, at the end of the day.
Well, kayla, you are a joy totalk to and I can see why you're
so successful.
I'm sure our listeners can hearthat in your voice as well.
So how do our listeners findyou guys?
Speaker 2 (18:11):
So easiest way to
follow me at Kaila Lindsay
Realtor and it's K-A-I-L-ALindsey L-I-N-D-S-E-Y Realtor on
Instagram That'll probably takeyou everywhere else as well.
Or you can check out my YouTubechannel, living in Charlotte,
north Carolina, where there'severything North Carolina, south
Carolina and everything inbetween.
Speaker 3 (18:32):
That's awesome.
I'm sure you get a lot ofvisitors on that.
Well, thank you for joining ustoday.
Thank you.
Speaker 1 (18:39):
Thank you for
listening to the good neighbor
podcast.
To nominate your favorite localbusinesses to be featured on
the show, go toGNPSouthCharlotte.
com.
That's GNPSouthCharlotte.
com, or call 980-351-5719.