How to BEAT Google at it's Own CPC Game in 3 Minutes

How to Reduce Google Ads CPC!

In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if they’re interested in applying these strategies to their own campaigns.

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5 Key Takeaways

🔑 Innovative Reporting Strategy:** Adjusting how conversion values are reported can lower CPC, essentially influencing the algorithm’s perception of ad performance.
🔑 Improved Efficiency: By “tricking” Google into seeing lower conversion values, the account achieved a significant reduction in CPC and cost per conversion.
🔑 Increased Conversions: The strategy not only reduced ad costs but also boosted the number of conversions, demonstrating that spending less doesn’t always mean losing performance.
🔑 Data-Driven Adjustments: The success of the approach was validated through clear performance metrics, showcasing the importance of monitoring and adjusting ad campaigns based on data.
🔑 Actionable Insights: The speaker offers to help viewers implement these strategies, indicating that these tactics can be applied to real-world accounts to overcome rising CPC challenges.

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Chapters:

0:00–0:30 - Introduction
0:30–1:00 - Account Background and Initial Challenges
1:00–1:45 - CPC Reduction Strategy Implementation
1:45–2:30 - Results and Performance Metrics
2:30–3:00 - Conclusion and Invitation

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Episode Transcript

(00:00):
Let's talk about how we canactually BEAT Google at its

(00:03):
own CPC game.
Now, if you don't believe methat CPCs have been rising year
over year.
Check out this brand.
We went all the way from January1st of 2024.
We were at about$0.34all the way up to now,$0.90.
And we've actually brought itdown using some different
strategies and tactics.
Now this brand has actually beenstuck for about the last year.

(00:27):
And then I actually took overthis account, the week of
January 27th.
And so that's when we actuallystarted to scale up.
And so the business owner hasbeen very happy with, way more
kind of conversions.
But as we scaled up, we saw lessefficiency and we saw
a higher CPC.
And so I actually want to talktoday about how to fix this and

(00:48):
what you can do.
You can see just this last weekwe were able to reduce the CPC,
but also continue to increasethe conversions.
And so if we actually look, thisday on Tuesday, we actually
started reporting lessconversion value so that Google
would not see that we're doingas well as, they had thought

(01:10):
we did.
So you can see here 7.74 versus4.15 for the value per
conversion, which is essentiallythe value that you get per each
conversion.
We reduced that by almost half.
And that way we were able toactually tell Google, hey,
this isn't working as well as,you think it is.

(01:31):
We need to ultimately get betterCPC’s.
And so that's what Googleended up doing.
So we went from an average of$0.92 for an average CPC
all the way down to $0.64.
And so you can see that here.
It was Tuesday when we actuallyimplemented this change.
So it was automatically like areduction in CPC.

(01:52):
And it's primarily because theROAS that we reported went from
123% all the way down to 86%.
Now giving Google only 50% ofthe conversion value that we
actually are getting.
So we actually ended up with waymore profit and way more

(02:12):
conversions for way less spend.
So we reduced our spend by 12%,9000 to 7900.
And then we went, ultimatelyfrom the cost per conversion
from 633 down to 481.
And then we went, from aconversions volume of 1435

(02:37):
all the way up to 1648.
So 14% increase in conversionsfor 12% less spent.
Who doesn't want that?
Anyway, if you have anyquestions about how to do
this or want to reach out andfigure out how to ultimately
trick Google on its own game,let me know.
Reach out and I'd love to helpyou.

(02:59):
See you next week.