Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition.
I share real-world experiences, discussing why adding negative keywords can hurt your campaigns, how smart bidding differs from manual bidding, and why patience is key to optimization. Plus, find out how a hybrid approach can give you the best of both worlds!
🔑 Key Takeaways:
✅ Google Ads is moving away from keyword targeting and toward audience-based bidding.
✅ Negative keywords can harm campaign performance in smart bidding.
✅ Smart bidding needs a different optimization strategy than manual bidding.
✅ Patience is crucial—don’t expect instant results from bidding changes.
✅ Understanding conversion lag is essential for success.
✅ A hybrid approach can combine manual and smart bidding for better results.
✅ Frequent changes can disrupt the learning phase and impact performance.
✅ Campaign performance might dip before improving—don’t panic!
✅ Measure conversions and overall business impact, not just traffic.
✅ Proper timing and structure are key to optimizing Google Ads campaigns.
Chapters
00:00 The Shift in Google Ads Strategy
03:11 Understanding Smart Bidding vs. Manual Bidding
05:56 Optimizing Smart Bidding Campaigns
08:48 Timing and Structure for Campaign Changes
Want more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀 If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!
Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here: https://www.linkedin.com/in/arturmaclellan/
#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing
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