The World’s Quickest Google Ads Scaling Guide

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.

Key Takeaways:

🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.
🔑 Apply the "Feeder Strategy" (see how here: https://www.youtube.com/watch?v=AoID4oVWO2s) for broader audience reach, enabling efficient and sustainable Google Ads scaling.
🔑 When scaling Google Ads, avoid the mistake of over-reliance on in-app data alone, and incorporate offline conversions and server-side tracking for more accurate insights.
🔑 Leverage weekly/monthly PNL sheets along with offline conversion imports and server-side tracking methods to enhance your understanding of true ad performance.
🔑 Align your advertising metrics, such as conversion trends, with actual business profitability to facilitate efficient scaling.

Chapters:

00:00 Introduction: Why You're Struggling to Scale
00:22 Common Mistake #1: Restrictive Bidding
01:05 Solution: Scaling Google Ads with the Feeder Strategy
02:10 Common Mistake #2: Overtrusting Google Ads Data
03:15 Leveraging Offline Conversions and Server-side Tracking
04:20 Maximizing Accuracy in Ad Performance Measurement
05:10 Common Mistake #3: Misaligned Advertising Metrics
06:00 Strategies to Align Metrics with Real Business Growth

Empower your business by mastering these strategies for scaling Google Ads and unlock new levels of success.

Episode Transcript

(00:00):
Let's say you're running GoogleAds and you've been profitable,
but you can't scale.
Here's why.
There's three common reasons whybusinesses hit a ceiling.
And I'll show you actuallyhow to fix them.
So the number one reason isrestrictive bidding.
So if you're using TCPAor tROAS, Google locks you
into a finite audience Itbasically only targets users

(00:22):
that it predicts thatwill convert.
So the reason why you can'tscale is because you've locked
yourself into that audience andliterally restricted yourself
from getting any more users.
You need to start to feed thealgorithm with more users.
So you can do this by using thefeeder strategy.
This is where you take twocampaigns, run them alongside

(00:43):
one another, and you can usea max clicks campaign or a max
conversions campaign thatbasically feeds the other
TCPA or tROAS campaign.
Now for the whole set up and howthis works.
Check out the link in thedescription.
The second thing is trustingGoogle Ads data alone.

(01:03):
Now there's been a majorproblem.
Google ads doesn't actuallygive you the full picture
of your revenue or profit.
This is because of ad blockers,cookie deprecation, data loss,
and consent mode.
All of these things skewthe data.
even if you use offlineconversion imports or server
side tracking, it still doesn'tgive you the full picture.

(01:24):
So what can you do?
I've got two solutions herefor you.
One compare Google ads, trendsand conversions with your actual
sales and CRM data, whether it'sShopify, HubSpot, whatever
it may be.
You might actually be gettinga cost per conversion inside
of Google Ads of $75, Butwhen you actually divide your
total media spend by yourconversions, then you'll

(01:47):
actually see that it's $29.
So figure out if Google isthe only source of traffic.
If it is, then you know thatGoogle is underreporting.
So don't let Google Ads datalimit your scale Now if you're
running other trafficit gets very complex.
So you'll need to measure yourtotal ad spend by your

(02:07):
conversions.
then reduce ad spend andincrease spend in a specific
channel and see what that doesto your cost per conversion
on the back end.
Now don't panic because itwill go up immediately after you
increase spend.
And that's normal.
So you're going to want to makesure you check your conversion
lag.
And I'll get to that in he thirdreason.

(02:28):
Solution two to this ismake sure you complete a PNL
at least monthly, a profitand loss statement.
this should be your North Star.
I can't begin to tell you theamount of business owners
that are looking at Googleads or meta ads to figure out
if they're profitable, andthat is a massive mistake.
So you need to go further andfigure out your cost per

(02:50):
conversion and profit perproduct, and really kind of get
a profit and loss statementpretty much weekly or monthly.
This will then help you identifywhat you need to push and when
you need to become moreefficient on.
The third reason is if youincrease budget but nothing
changes.
More budget.

(03:10):
Same amount of clicks, sameamount of conversions and rising
CPCs.
The first thing that you can dois just check your conversion
lag.
If you've gone through threeconversion cycles and you
only see higher CPCs, make surethat you just check the
conversion lag.
The conversion lag is the timethat it takes for a user
to convert.

(03:31):
So you can check this by goinginside of Google Ads dashboard.
Go to your goals, clickattribution and click Path
Metrics under Path Analysis andchange measure from to first
interaction.
Then you'll be able to see herethat in this case, It takes an
average of 14.6 days toconversion.
So make sure that you planaccordingly.

(03:52):
Now the second reason is risingCPCs and you're getting the same
amount of conversions.
I have a solution for you righthere in this video.
Want to scale profitably?
Reach out.
And I'd love to either consultor help you manage your Google
Ads campaigns so that you canget more profit.
See you next week.